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| Title: | 以科技接受模型觀點探討使用生成式AI與工作自我效能之關係
The Examination of the Relationship Between Generative AI Use and Work Self-Efficacy from a Technology Acceptance Model Perspective |
| Authors: | 蘇詣晴
Su, Yi-Ching |
| Contributors: | 胡昌亞
Hu, Chang-Ya
蘇詣晴
Su, Yi-Ching |
| Keywords: | 生成式AI
科技接受模型
知覺有用性
知覺易用性
工作自我效能
Generative AI
Technology Acceptance Model (TAM)
Perceived Usefulness
Perceived Ease of Use
Work Self-Efficacy |
| Date: | 2025 |
| Issue Date: | 2025-08-04 13:41:21 (UTC+8) |
| Abstract: | 隨著生成式 AI 崛起與技術持續擴展，其大量被企業與個人運用於文字、圖像、影音等不同內容之生成，而其運用範疇則包含行銷、客服、流程優化等廣泛領域。各產業企業積極投入生成式 AI 以期待可藉此提升員工效率與整體營運效能。故此，本研究以員工使用生成式 AI 情形對於其工作自我效能為題，並以科技接受模型為基礎，藉以驗證員工於工作情境中使用生成式 AI 對於自身感知之關聯性，進而作為企業後續導入與效益評估參考依據。
本研究以於工作場景下使用生成式 AI 工具之員工為研究對象，並透過問卷調查法，以網路社群平台發放，有效樣本共 272 份。本研究結果揭示： (ㄧ) 員工使用生成式AI之頻率會正向影響知覺有用性與知覺易用性； (二) 知覺有用性與知覺易用性對於員工工作自我效能具有正向關係； (三) 知覺有用性與知覺易用性於生成式 AI 使用頻率及工作自我效能間具有中介效果。意即，工作場景中使用生成式 AI 頻率透過知覺有用性與知覺易用性，進而正向影響員工工作效能。據此，有助於企業導入生成式 AI 時之參考，並應協助員工提升其有用性與易用性感知，以強化其工作自我效能與使用意願，進而提升企業整體營運效益。
With the continuous advancement of generative AI, such technologies have been extensively adopted by both enterprises and individuals for generating textual, visual, and multimedia content. The application of generative AI spans a wide array of fields, including marketing, customer service, and process optimization, etc. Organizations across various industries are actively implementing generative AI with the expectation of enhancing employee productivity and overall operational efficiency. Thus, the study investigates the impact of generative AI usage on employees’ work self-efficacy, grounded in the Technology Acceptance Model (TAM) to examine employees’ perceptions of generative AI in workplace settings.
This study targets employees who utilize generative AI tools within work contexts. Data were collected through an online questionnaire distributed via social media platforms, yielding a total of 272 valid responses. The findings reveal that: (1) the frequency of generative AI usage positively influences both perceived usefulness and perceived ease of use; (2) perceived usefulness and perceived ease of use are positively related to employees’ work self-efficacy; and (3) both perceived usefulness and perceived ease of use mediate the relationship between generative AI usage frequency and work self-efficacy. In other words, the frequency with which generative AI is used in the workplace positively affects employees’ work self-efficacy via their perceptions of usefulness and ease of use. These results provide practical implications for organizations introducing generative AI, suggesting the importance of fostering employees’ positive perceptions of usefulness and ease of use to enhance both their self-efficacy and willingness to adopt such technologies, ultimately contributing to improved organizational performance. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
110363022 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110363022 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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