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| Title: | 臺灣免費市集的形成與演化：一個基於參與觀察的初探性研究
The Formation and Evolution of Really Really Free Markets in Taiwan：An exploratory study based on participant observation |
| Authors: | 蘇華容
Su, Hua-Jung |
| Contributors: | 黃兆年
Huang, Jaw-Nian
蘇華容
Su, Hua-Jung |
| Keywords: | 免費市集
集體行動
行動邏輯
永續發展
社會資本
Really Really Free Market
Collective Action
Action Logics
Sustainable Development
Social Capital |
| Date: | 2025 |
| Issue Date: | 2025-06-02 14:30:10 (UTC+8) |
| Abstract: | 常言道，天下沒有白吃的午餐，那麼標榜不用金錢、不用交換便能獲得物品的免費市集何以出現？如何在臺灣落地生根、遍地開花並延續至今？本研究透過參與觀察和深度訪談，深入了解臺灣免費市集中行動者之誘因與行動邏輯，以集體行動理論為基礎，探討其與臺灣免費市集之形成與演化機制的關聯，分析免費市集是基於何種社會和經濟脈絡、各行動者如何串聯資源，方得藉由集體行動的參與進而實現個人以及集體之價值與目標。
本研究結果發現，免費市集在臺灣的形成與演化，不僅受到人們的行動邏輯所影響，也與社群網絡與社會資本的累積密切相關。尤其免費市集的擴散是結果邏輯與適當性邏輯的動態過程，呈現出「以結果邏輯推動行動，但適當性邏輯隨之內化」的趨勢，雖然免費市集的擴散主要受到結果邏輯的驅動，但長期下來，其核心理念仍可能被行動者內化，在參與過程中產生適當性邏輯，由短期功利性動機轉向長期的價值認同，亦是免費市集得以持續運作的關鍵。
而臺灣免費市集的在地化特徵體現在對規則的偏好與依賴、對物品的執著，以及與環保永續概念有細微差異的道德價值。這些特質使得臺灣的免費市集具有獨特的發展樣貌，也在一定程度上反映了本地文化免費市集行動中的影響力。
最後本研究也為政府在永續發展政策上提供施政參考。免費市集作為一種倡議型的價值推廣活動，擴散的過程中仰賴結果邏輯的驅動，意即政府在政策的推行上可以透過工具性誘因的提供來促進適當性理念的推廣，此外，政府可從既有的村里、機構、組織著手，加強對這些半開放社群網絡的制度性支持，達到事半功倍的效果。
The adage "there is no such thing as a free lunch" raises questions about the existence of Really Really Free Markets (RRFM), which operate without monetary transactions or exchanges. This study investigates the origins, development, and persistence of RRFM in Taiwan through participant observation and in-depth interviews, focusing on the motivations and behavioral frameworks of the individuals involved. Utilizing collective action theory, the research analyzes the mechanisms that underpin the establishment and evolution of these markets, considering the socioeconomic contexts from which they arose and the ways in which participants coordinate resources to fulfill both individual and collective objectives through their engagement.
The findings indicate that the emergence and progression of RRFM in Taiwan are shaped by individual action logics and the strong connections within community networks that foster social capital. Notably, the proliferation of RRFM is characterized by a dynamic interplay between consequential and appropriateness logics. Initially, the markets are primarily motivated by consequential logic; however, over time, participants internalize the core values of RRFM, transitioning from immediate utilitarian incentives to a deeper identification with long-term values, which is essential for the sustainability of these markets.
The unique local characteristics of Taiwanese RRFM include a preference for and adherence to established rules, a strong attachment to material goods, and nuanced moral values that diverge slightly from broader concepts of environmental sustainability. These features contribute to a distinctive developmental path for Taiwanese RRFM, reflecting the influence of local cultural factors on collective action.
In conclusion, this study offers policy recommendations for government initiatives aimed at sustainable development. Given that RRFM promotes values through advocacy primarily driven by consequential logic, the government could implement instrumental incentives to encourage the internalization of appropriateness logic. Furthermore, institutional support can be strengthened by leveraging existing community structures, organizations, and networks, thereby enhancing the effectiveness of policy outcomes through these semi-open community groups. |
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| Description: | 碩士
國立政治大學
國家發展研究所
110261009 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110261009 |
| Data Type: | thesis |
| Appears in Collections: | [國家發展研究所] 學位論文
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Files in This Item:
| File |
Size | Format | |
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| 100901.pdf | 2636Kb | Adobe PDF | 0 | View/Open |
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