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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/157111


    Title: 銀幕與螢幕的戰爭？以新媒介基礎設施觀點試析串流時代的電影文化
    Big Screen or Small Screen? An Analysis on Film Culture in the Streaming Era from the New Media Infrastructure Perspective
    Authors: 袁支翔
    Yuan, Sam Tzu-Hsiang
    Contributors: 新聞學研究
    Keywords: 中介理論;串流平臺;新媒介基礎設施;電影院;觀影實踐
    mediation theory;streaming media;new media infrastructure;cinema;film viewing practices
    Date: 2025-04
    Issue Date: 2025-05-28 09:41:50 (UTC+8)
    Abstract: 影音串流技術的發展與新冠疫情的助燃，為傳統電影媒介的製作、發行、映演與消費帶來劇變。本研究援用中介理論的新媒介基礎設施觀點與相關電影研究進行對話，試圖探究串流平臺對既有電影基礎設施所帶來的影響。透過與十位資深電影工作者進行深度訪談，本研究初步歸納出三項串流平臺驅動的「再中介化」現象：一、串流平臺賦予觀眾時空上的便利性，但因演算法與推薦系統的中介，觀眾的自主性有消有長。二、串流平臺提高了觀眾對電影作品的要求，催生出經典電影、場域空間與特典文化等具體實踐，深刻指向電影的活動與社會性本質。三、串流平臺改變了電影的窗口期與發行結構，背後與利害關係人的權力運作與經濟利益密切相關。傳統和新興的中介者相互競逐，電影產業價值鏈變得更複雜，也逐步影響觀眾對於電影的認知與態度。 本研究認為電影文化的多樣性並不只見於觀影技術的推陳出新，更在於參與者基於這些技術所展現出的多元實踐方法，而「再中介」便體現了這些多元性，電影的基礎設施也透過這個過程持續建構與調整，形塑變動不居的電影文化景觀。
    The development of streaming media, accelerated by the COVID-19 pandemic, has significantly changed the production, distribution, exhibition, and consumption of traditional film media. Indeed, the proportion of audiences watching films digitally has surpassed those watching in movie theaters in both the U.S. and Taiwan. The long-standing, theater-centric system of the film industry is undergoing substantial disassembly and reassembly (Mangematin et al., 2014). Baschiera and Fisher (2022) argue that 2020 appears to be a pivotal historical moment for the transition to streaming, as previously considered informal online viewing behaviors have now shifted toward formal and mainstream practices. Streaming platforms like Netflix are the new gatekeepers and significant beneficiaries of audiovisual content. Streaming media and the pandemic have together reshaped the contemporary film media landscape.
    Relation: 新聞學研究, 163, 45-105
    Data Type: article
    DOI 連結: https://doi.org/10.30386/MCR.202504.0007
    DOI: 10.30386/MCR.202504.0007
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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