政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/156220
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 114987/146039 (79%)
造訪人次 : 54044378      線上人數 : 431
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 資訊學院 > 資訊科學系 > 會議論文 >  Item 140.119/156220


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/156220


    題名: Keywords Effectiveness in Textile Product Sales Performance: A Case Study of the Shopee Website
    作者: 謝佩璇
    Hsieh, Pei-Hsuan;Phong, Ambrose
    貢獻者: 資訊系
    關鍵詞: Keyword Search;Sales Performance;e-Commerce;Beautiful Soup;TF-IDF (Term Frequency-Inverse Document Frequency)
    日期: 2024-06
    上傳時間: 2025-03-12 11:17:22 (UTC+8)
    摘要: Online shoppers usually conduct product searches using one or more keywords, in addition to applying filters, to find their favorite products on an e-commerce platform. However, it remains uncertain which combinations of keywords are effective for online sellers to include in their titles to ensure that their listed products match buyers’ search keywords and appear in the search results. The purpose of this study is to identify the keyword strategies that sellers use when listing their products on an e-commerce platform. The study further explores how sales performance can be improved by employing specific strategies for keyword combinations. In this study, web scraping techniques were employed twice to obtain two 30-day product sales datasets from Shopee. One dataset was validated by analyzing the other. The Term Frequency-Inverse Document Frequency statistical method, in conjunction with the Beautiful Soup library, was used for data analysis. The results show that there is indeed a higher sales volume when using the 10 most frequently used keywords in sellers’ product titles. In both datasets, these top 10 keywords consistently appearing in product titles include two textile products (i.e., T-shirt and underpants) and seven adjectives (i.e., breathable, cooling, customized, group, rayon, in stock, Taiwan). The results reveal that sellers can increase their sales by strategically combining these high-frequency keywords. By identifying these keywords, textile product sellers can better optimize their product titles, increase visibility, and attract more interest from potential buyers.
    關聯: International Conference on Human-Computer Interaction, HCI International, pp.176-186
    資料類型: conference
    DOI 連結: https://doi.org/10.1007/978-3-031-61315-9_12
    DOI: 10.1007/978-3-031-61315-9_12
    顯示於類別:[資訊科學系] 會議論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML5檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋