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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/156148


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    題名: Why Do People Believe in Health Misinformation? A Signaling Perspective
    作者: 周致遠
    Chou, Chih-Yuan;Au, Cheuk Hang (Allen);Ho, Kevin K.W.
    貢獻者: 資管系
    關鍵詞: health misinformation;signaling theory;public health;case study;Makoto Kondo
    日期: 2024-12
    上傳時間: 2025-03-12 10:22:05 (UTC+8)
    摘要: The rapid spread of health misinformation via the internet poses significant public health risks, despite strong scientific counterarguments. This study examines why individuals trust health misinformation, using the case of Makoto Kondo, a Japanese doctor known for controversial views on cancer treatment. Although Kondo’s ideas are widely rejected by medical professionals, they have garnered substantial support in Japan, Hong Kong, and Taiwan. Through the lens of signaling theory, this research explores how perceived authority and credibility encourage believe in misinformation over evidence-based medicine. By analyzing Kondo’s influence, the study seeks to understand the social dynamics that fuel misinformation acceptance and to develop strategies for mitigating its impact on public health and healthcare systems.
    關聯: Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), Association for Information Systems (AIS)
    資料類型: conference
    顯示於類別:[資訊管理學系] 會議論文

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