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| Title: | 人工智慧聊天機器人在教育中的角色：ChatGPT在數位媒體學習中於學士、碩士與博士階段整合的比較研究
The Role of AI Chatbots in Education: A Comparative Study of ChatGPT's Integration Across Bachelor’s, Master’s, and PhD Levels in Digital Media Learning |
| Authors: | 熊雪儀
Dung, Tuyet Nhu |
| Contributors: | 林日璇
Lin, Jih-Hsuan
熊雪儀
Dung, Tuyet Nhu |
| Keywords: | AI聊天機器人
ChatGPT
數位媒體教育
媒體
溝通
創造力
生產力
依賴
質性研究
比較研究
學士
碩士
博士
學術層級
AI Chatbots
ChatGPT
Digital Media Education
Media
Communication
Creativity
Productivity
Reliance
Qualitative Research
Comparative Study
Undergraduate
Master’s
Ph.D
Academic Levels |
| Date: | 2025 |
| Issue Date: | 2025-03-03 14:37:31 (UTC+8) |
| Abstract: | 人工智慧聊天機器人（AI Chatbots）、尤其是 ChatGPT、正為教育帶來顛覆性變革、對數位媒體研究領域影響尤為深遠。ChatGPT 以提升創造力與生產力著稱、能在內容創作、腦力激盪、寫作輔助、問題解決、反饋以及研究方面擔任學習夥伴。本研究探討其在學士、碩士與博士不同學術層級中的整合與影響、並分析其應用方式、有效性與依賴程度的差異。
透過質性半結構式訪談、本研究探討 ChatGPT 如何激發創造力、簡化工作流程、並處理與媒體相關的任務、同時揭示不同學術層級中依賴程度、機會與挑戰之差異。研究結果顯示、大學生主要將 ChatGPT 用於生產力相關任務、例如報告準備、精準資訊檢索及學習輔助，並傾向保留創意性任務自行完成、以維持作品的原創性。碩士生則結合生產力與創造力、經常運用 ChatGPT 進行創意發想、論文寫作及多媒體專案、儘管對過度依賴與原創性降低的擔憂依然存在。博士生則運用 ChatGPT 進行高階研究、包括腦力激盪、文獻回顧、數據分析與學術研討會準備、並高度重視其高效與快速的特性、視其為不可或缺的研究工具。本研究結論指出，隨著學術挑戰日益增加，ChatGPT 正從單純的時間節省工具轉變為強大的學術資源。儘管它提升了學術生產力與研究品質，但同時也引發了關於其對創造力與批判性思維影響的重要討論。研究結果加深了我們對 ChatGPT 在不同學術階段應用方式的理解，並突顯其於傳播教育領域的變革潛力。
本研究為教育工作者提供寶貴見解，使其能更深入理解學生如何運用人工智慧技術，並權衡其優勢與挑戰。此認識使教育者能夠調整教學方法，並引導學生以有意義、高效、負責且合乎道德的方式使用 AI 工具。此外，本研究亦為未來有關 AI 聊天機器人在教育領域發展之研究奠定基礎，以提升其效能並更貼合教育實踐。
AI chatbots, particularly ChatGPT, are revolutionizing education, with significant implications for digital media studies. ChatGPT is known for enhancing creativity and productivity, acting as a study partner for content creation, brainstorming, writing support, problem-solving, feedback, and research. This study explores its integration and impact across undergraduate, master’s, and Ph.D. levels, examining differences in application, effectiveness, and reliance.
Through qualitative semi-structured interviews, the research investigates how ChatGPT boosts creativity, streamlines workflows, and addresses media-related tasks, while revealing differences in reliance, opportunities, and challenges across academic levels. Findings show that undergraduates primarily use ChatGPT for productivity tasks, such as report preparation, precise information retrieval, and study support, while reserving creative tasks for independent effort to maintain originality. Master’s students not only for productivity but also for creativity, frequently employing it for idea generation, thesis writing, and multimedia projects, though concerns about over-reliance and diminished originality persist. Ph.D. students employed ChatGPT for high-level research, including brainstorming, literature reviews, data analysis, and conference preparations. They value its efficiency and speed, considering it an indispensable tool for conducting comprehensive research that they cannot do without.
The study concludes that as academic challenges grow, ChatGPT transitions from a helpful tool for saving time to a powerful academic resource. While it boosts productivity and enhances academic quality, it also prompts important discussions about its effect on creativity and critical thinking. The findings deepen our
understanding of how ChatGPT is integrated at different academic levels, underscoring its potential to transform media education. This research provides valuable insights for educators to better understand how students engage with AI technology, considering both its advantages and challenges. It enables educators to adjust their teaching approaches accordingly and guide students in using AI tools in a meaningful, effective, responsible, and ethical manner. Additionally, it paves the way for future research on the development of AI chatbots to enhance their effectiveness and better align with educational practices. |
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| Description: | 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
111ZM1047 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111ZM1047 |
| Data Type: | thesis |
| Appears in Collections: | [全球傳播與創新科技碩士學位學程] 學位論文
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| 104701.pdf | | 1339Kb | Adobe PDF | 0 | View/Open |
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