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| Title: | 連續創業企劃書 白鷺鷥莊園開發案
Egret Manor Development Project |
| Authors: | 陳文鑾
Chen, Wen-Luan |
| Contributors: | 謝凱宇
陳文鑾
Chen, Wen-Luan |
| Keywords: | 白鷺鷥莊園
藝術
美學
生態
環保
療癒
Egret Manor
art
aesthetics
ecology
environmental protection
healing |
| Date: | 2025 |
| Issue Date: | 2025-03-03 13:37:56 (UTC+8) |
| Abstract: | 研究背景與動機
在當前的環境與市場背景下，連續創業已成為許多企業家追求的目標。白鷺鷥莊園開發案的研究背景與動機主要可以從以下幾個方面進行闡述：生態旅遊的興起、可持續發展的需求、地方經濟的振興、市場需求調查、科技與傳媒的發展。綜合以上因素，白鷺鷥莊園開發案不僅是對市場需求的回應，也是對可持續發展、地方經濟振興和生態保護的積極探索。這些動機將驅動該項目的實施，並為未來的發展奠定基礎。
研究目的與問題
研究目的可以從以下幾個方面進行闡述：評估市場需求、探索可持續發展策略、促進地方經濟發展、評估生態保護效果、制定行銷策略。
研究問題可以從以下幾個方面進行闡述：目標市場的特徵是什麼、消費者在選擇生態旅遊時，最看重哪些因素（如價格、環境、服務質量等）、白鷺鷥莊園的可持續發展策略有哪些、在開發與運營過程中，如何平衡經濟效益與環境保護、當地經濟受益如何、白鷺鷥莊園的開發對於當地社區和經濟的影響為何、是否能有效提升居民生活質量、生態保護措施的有效性如何、目前已採取的生態保護措施是否能有效保護當地的生態環境、行銷策略的有效性如何評估、哪些行銷渠道和策略對於吸引目標客群最為有效，
通過針對以上目的與問題的研究，白鷺鷥莊園的開發計劃可以更具針對性與可行性，從而實現長期的成功。
研究方法或程序
在白鷺鷥莊園開發案中，研究方法或程序可以按照以下步驟進行：
1. 文獻回顧：收集相關文獻、分析案例研究
2. 定量調查：設計問卷、樣本選擇、數據收集。
3. 定性研究：、深度訪談、焦點小組討論。
4. 數據分析：定量分析、定性分析。
5. 制定發展計劃：整合研究結果、設計生態保護措施。
6. 實施與評估：實施計劃、持續評估。
通過以上研究方法與程序，可以全面、系統地分析白鷺鷥莊園的開發潛力，為其成功運營奠定堅實的基礎。在白鷺鷥莊園開發案的研究中，結果與討論部分將重點呈現調研所獲得的主要發現及其意義，並對未來的發展方向提出建議。
結果
1.市場需求分析
受訪者表示願意為生態友好的旅遊經歷支付更高的費用，表明市場存在良好的成長潛力。
2.消費者偏好
受訪者對於白鷺鷥莊園的設施（如生態步道、觀鳥區和農場體驗）表達了積極的期望。
消費者對於提供可持續產品（如有機食品和環保住宿）的期望明顯高於傳統旅遊產品。
3.可持續發展策略
在訪談中，多數專家認為，白鷺鷥莊園的可持續發展策略應包括生態保護、社區參與和環保教育。
受訪的當地居民支持莊園發展，期望能夠參與其中，並獲得經濟利益。
4.生態保護效果
目前的生態保護措施（如保護當地野生動植物棲息地）獲得了專家的肯定，但仍需進一步的數據支持以評估其長期效果。
5.行銷策略
調研結果顯示，社交媒體和線上平台是吸引年輕遊客的有效渠道，而傳統的旅遊展覽和地面推廣仍然對於中老年群體有效。
討論
1.市場機會的把握
隨著生態旅遊的興起，白鷺鷥莊園應該充分利用市場需求，設計多樣化的旅遊產品，以吸引不同類型的遊客。
2.社區的參與
加強與當地社區的合作，鼓勵居民參與莊園的運營，不僅能提升居民的滿意度，也能促進經濟發展。
3.可持續發展的挑戰
在實施可持續發展策略時，需面對資源有限和經濟效益的平衡問題。因此，應尋求政府、非政府組織及企業的支持，共同推動可持續發展。
4.生態保護的長期評估
須建立長期的生態監測系統，以評估保護措施的有效性，並根據實際情況進行調整，確保生態環境的健康。
5.行銷策略的靈活調整
隨著市場需求的變化，白鷺鷥莊園應及時調整行銷策略，利用社交媒體及數字營銷手段，提升品牌影響力和知名度。
通過上述結果與討論，白鷺鷥莊園的開發計劃可以更具針對性和可行性，為未來的成功奠定堅實基礎。
Research Background and Motivation
In the current environment and market context, serial entrepreneurship has become a goal pursued by many entrepreneurs. The research background and motivation of the Egret Manor development case can be mainly explained from the following aspects: the rise of eco-tourism, the demand for sustainable development, the revitalization of the local economy, market demand surveys, and the development of science and technology and media. Taking all the above factors into consideration, the development of Egret Manor is not only a response to market demand, but also an active exploration of sustainable development, local economic revitalization and ecological protection. These motivations will drive the implementation of the project and lay the foundation for future development.
Research objectives and questions
The research objectives can be explained from the following aspects: assessing market demand, exploring sustainable development strategies, promoting local economic development, evaluating ecological protection effects, and formulating marketing strategies.
The research questions can be elaborated from the following aspects: What are the characteristics of the target market? What factors do consumers value most when choosing ecotourism (such as price, environment, service quality, etc.)? What is the sustainable development strategy of Bailu Manor? Which, how to balance economic benefits and environmental protection during the development and operation process, how the local economy benefits, what is the impact of the development of Egret Manor on the local community and economy, whether it can effectively improve the quality of life of residents, and the effectiveness of ecological protection measures How, whether the ecological protection measures currently taken can effectively protect the local ecological environment, how to evaluate the effectiveness of marketing strategies, which marketing channels and strategies are most effective in attracting target customers,
By studying the above objectives and issues, the development plan of Egret Manor can be more targeted and feasible, thus achieving long-term success.
Research methods or procedures
In the case of the Egret Manor development, the research method or procedure can be carried out in the following steps:
1. Literature review: collect relevant literature and analyze case studies
2. Quantitative survey: questionnaire design, sample selection, and data collection.
3. Qualitative research: in-depth interviews, focus group discussions.
4. Data analysis: quantitative analysis and qualitative analysis.
5. Develop development plans: integrate research results and design ecological protection measures.
6. Implementation and evaluation: implementation plan and ongoing evaluation.
Through the above research methods and procedures, we can comprehensively and systematically analyze the development potential of Egret Manor and lay a solid foundation for its successful operation. In the study of the Egret Manor development case, the results and discussion section will focus on presenting the main findings and their significance, and put forward suggestions for future development directions.
Result
1. Market demand analysis
Respondents expressed a willingness to pay more for eco-friendly travel experiences, indicating good growth potential in the market.
2. Consumer Preferences
Respondents expressed positive expectations regarding the facilities at the Egret Manor, such as the eco-trail, bird-watching area, and farm experience.
Consumer expectations for sustainable product offerings, such as organic food and eco-friendly accommodation, are significantly higher than for traditional tourism products.
3. Sustainable development strategy
During the interviews, most experts believed that the sustainable development strategy of Egret Manor should include ecological protection, community participation and environmental education.
The local residents interviewed support the development of the estate and expect to be able to participate in it and gain economic benefits.
4. Ecological protection effect
Current ecological protection measures (such as protecting local wildlife habitats) have been recognized by experts, but further data support is still needed to evaluate their long-term effectiveness.
5. Marketing strategy
The survey results show that social media and online platforms are effective channels to attract young tourists, while traditional tourism exhibitions and ground promotions are still effective for middle-aged and elderly groups.
Discuss
1. Seize market opportunities
With the rise of ecotourism, Egret Manor should make full use of market demand and design diversified tourism products to attract different types of tourists.
2. Community involvement
Strengthening cooperation with the local community and encouraging residents to participate in the operation of the estate can not only improve residents' satisfaction but also promote economic development.
3. Challenges of sustainable development
When implementing sustainable development strategies, we need to face the issue of balancing limited resources and economic benefits. Therefore, we should seek support from governments, non-governmental organizations and businesses to jointly promote sustainable development.
4. Long-term assessment of ecological protection
A long-term ecological monitoring system must be established to evaluate the effectiveness of protection measures and make adjustments based on actual conditions to ensure the health of the ecological environment.
5.Flexible adjustment of marketing strategies
As market demand changes, Egret Manor should adjust its marketing strategy in a timely manner and use social media and digital marketing methods to enhance its brand influence and visibility. |
| Reference: | 厚生公益全紀錄-『幸福、溫暖、厚生紀實-花小仙畫集』(陳文鑾著) |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
112932406 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112932406 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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