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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/155874


    Title: 能量療癒產業導入訂閱制商業模式之分析
    The Subscription Business Model for the Energy Healing Business
    Authors: 劉昇顯
    Liu, Shen-Hsien
    Contributors: 陳嬿如
    劉昇顯
    Liu, Shen-Hsien
    Keywords: 能量療癒
    訂閱制
    商業模式
    心理健康
    Date: 2025
    Issue Date: 2025-03-03 13:33:40 (UTC+8)
    Abstract: 本研究目的在探討能量療癒產業如何通過引入訂閱制商業模式以提升市場競爭力與運營穩定性，並針對以希塔療癒為代表的能量療癒服務進行深入分析。隨著心理健康與靈性成長需求的增加，傳統單次消費模式在收入穩定性與客戶黏著度方面的不足愈加凸顯，而訂閱制模式則以其持續性服務與靈活定價優勢，為能量療癒產業提供了全新發展契機。
    本研究結合文獻回顧、專家訪談與問卷調查，系統性地分析能量療癒市場的需求特徵與消費行為，並應用商業模式九宮格對訂閱制的優化方案進行設計與驗證。研究發現，核心目標群體為25至44歲的上班族及自由職業者，他們對壓力管理與情緒調節的需求顯著，並對500元以下的月費服務表現出較高接受度。同時，問卷結果表明，固定療癒套餐、個性化推薦及主題式課程等服務內容相當受到青睞，而免費試用與課程附贈則是吸引新用戶的有效手段。
    基於此，本研究設計了一套分層次的訂閱制方案，包括基礎版、進階版及高端版，並強調通過數位平台整合個性化推薦技術、療癒進度追蹤與線上社群支持來提升用戶體驗。最後，透過問卷結果取得市場回饋，說明訂閱制不僅能解決收入波動性問題，還能增強顧客黏著度與品牌競爭力。本研究為能量療癒產業的商業模式創新提供了具體參考，也為能量療癒領域的數位化轉型探索了新的方向。
    Reference: 一、英文文獻:
    1. Global Wellness Institute. (2024, June 25). Understanding GWI's mental wellness economy data: A market that will grow from $181 billion in 2022 to $330 billion by 2027. Global Wellness Institute. https://globalwellnessinstitute.org/global-wellness-institute-blog/2024/06/25/understanding-gwis-mental-wellness-economy-data-a-market-that-will-grow-from-181-billion-in-2022-to-330-billion-by-2027/?utm_source=chatgpt.com
    2. Grand View Research. (2024). Body mind energy healing market size, share & trends analysis report. Retrieved from https://www.gii.tw/report/grvi1529768-body-mind-energy-healing-market-size-share-trends.html?utm_source=chatgpt.com
    3. Zuora. (2019). The subscription economy grows more than 350% over 7.5 years. Zuora. https://www.zuora.com/press-release/the-subscription-economy-grows-more-than-350-over-7-5-years/?utm_source=chatgpt.com
    4. Grand View Research. (2023). Body-mind energy healing market size, share & trends analysis report by type, by application, by region, and segment forecasts, 2023–2030. Grand View Research. https://www.grandviewresearch.com/industry-analysis/body-mind-energy-healing-market-report
    5. Netflix. (2023). Financial releases 2023. Netflix Investor Relations. https://ir.netflix.net/investor-news-and-events/financial-releases/2023/default.aspx
    6. Spotify. (2024). Investor relations. Spotify. https://investors.spotify.com/home/default.aspx?utm_source=chatgpt.com
    7. HelloFresh. (2022). HelloFresh achieves record quarterly revenue in Q2 2022 with 8 million active users. HelloFresh Investor Relations. https://ir.hellofreshgroup.com/websites/HelloFresh/English/3900/news-detail.html?newsID=4d794fa9-30f5-459c-93fa-69e499bfb1d3&utm_source=chatgpt.com
    8. ChurnKey. (2023). Churn rates for streaming services. ChurnKey Blog. https://churnkey.co/blog/churn-rates-for-streaming-services/?utm_source=chatgpt.com
    9. Netflix. (2024). Financial releases 2024. Netflix Investor Relations. https://ir.netflix.net/investor-news-and-events/financial-releases/2024/default.aspx
    10. Gaia, Inc. (2024). Investor Relations. Retrieved from https://ir.gaia.com/

    二、中文文獻:
    1. 衛生福利部國民健康署. (2019). 台灣成年人失眠症狀盛行率報告. 健康新聞網. https://www.healthnews.com.tw/article/57457?utm_source=chatgpt.com
    2. 維基百科. (2024). 百視達. 維基百科. https://zh.wikipedia.org/zh-tw/%E7%99%BE%E8%A6%96%E9%81%94?utm_source=chatgpt.com
    3. 海斯汀, 里德., & 梅爾, 艾琳. (2020). 零規則：高人才密度 x 完全透明 x 最低管控，首度完整直擊 Netflix 圈粉全球的關鍵祕密 (韓絜光, 譯). 天下雜誌出版. (原著出版年份：2020)
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    110932142
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110932142
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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