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https://nccur.lib.nccu.edu.tw/handle/140.119/155862
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| Title: | 日本綜合商社經營模式研究 以I公司為例
The Research of Japan Trading House Operation Model - A Case Study Of I Company |
| Authors: | 林俊杰
Lin, Chun-Chieh |
| Contributors: | 郭維裕
Kuo, Wei-Yu
林俊杰
Lin, Chun-Chieh |
| Keywords: | 綜合商社
經營模式
伊藤忠
PEST分析
個案分析
全球化
多元化
風險管理
General Trading Companies
Business Model
Itochu
PEST Analysis
Case Study
Globalization
Diversification
Risk Management |
| Date: | 2025 |
| Issue Date: | 2025-03-03 13:32:16 (UTC+8) |
| Abstract: | 日本綜合商社以其多元化的業務結構和全球化的經營策略，在全球市場中扮演著重要角色。伊藤忠作為日本三大綜合商社之一，憑藉其靈活的經營模式、創新舉措及強大的風險管理體系，成功應對了各種市場挑戰。本文旨在探討伊藤忠的經營模式，分析其在複雜的市場環境中的成功因素，並提出對其他商社的策略建議。
本研究首先回顧了綜合商社的發展歷程及其經營模式的主要特徵，特別是多元化經營與風險管理的策略。接著，採用了PEST分析法和個案分析法來解析伊藤忠的經營模式。PEST分析法幫助評估宏觀經濟、政策、社會及技術因素對伊藤忠經營策略的影響；而個案分析法則深入探討了伊藤忠的具體經營實踐，尤其是在全球市場的擴展、創新驅動和風險控制方面。
產業分析部分進一步分析了日本綜合商社的行業環境，探討了當前市場競爭格局、政策變遷和全球化趨勢對商社運營的影響。伊藤忠在這一環境中所採取的多元化發展路徑，特別是在金融、能源、資訊科技等領域的佈局，使其能夠在激烈的市場競爭中保持優勢。研究結果表明，伊藤忠的成功關鍵在於其靈活的經營策略和強大的資源整合能力，尤其是在全球化背景下的市場擴張與創新能力。然而，隨著全球市場不確定性的增加，伊藤忠仍需在未來加強其風險管理與創新策略的應用，以應對日益複雜的市場挑戰。最後，研究為其他綜合商社提供了實踐建議，強調創新、全球視野及風險控制對於維持競爭力的關鍵作用。
Japanese general trading companies, or sogo shosha, play a critical role in Japan’s economy, leveraging their diversified business structures and flexible management models to respond effectively to global market challenges. Itochu, one of the leading general trading companies in Japan, has stood out with its unique business model and successful global expansion strategy. This study focuses on analyzing the business model of Itochu, exploring its key success factors, and evaluating its future development prospects.
The study employs the PEST analysis framework to assess the external factors influencing Itochu’s business strategies, alongside a case study approach to analyze its operational practices in global markets. The PEST analysis examines political, economic, social, and technological factors, shedding light on how Itochu has adapted and innovated in a constantly changing international environment. Through the case study, the research delves into Itochu’s practices in diversification, global market positioning, and risk management, highlighting the effectiveness of these strategies.
The findings indicate that Itochu’s success is largely due to its flexible diversification strategy and efficient resource integration, particularly in its global expansion efforts, which have helped the company maintain a competitive edge in a highly competitive market. However, with increasing global market uncertainty, Itochu faces challenges stemming from political and economic volatility, as well as technological innovation. To sustain long-term competitiveness, Itochu must strengthen its innovation-driven approach and risk management mechanisms.
This research offers valuable insights for other general trading companies, particularly in terms of how innovation and adaptability to external environmental changes can drive stable growth. The findings also provide strategic recommendations for companies aiming to expand globally, especially concerning global market challenges and risk management strategies. |
| Reference: | 參考文獻
1.
高橋俊史, 関西系総合商社：総合商社化過程の研究, CiNii 論文, 出版日期：2007年
2.
産業メンタルヘルス研究所, 産業人メンタルヘルス白書, CiNii Books, 出版日期：2005年
3.
アジア経済研究所, 日中経済交流・井戸を掘った人に聞く, IDE-JETRO, 出版日期：2004年 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
109932053 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109932053 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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