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https://nccur.lib.nccu.edu.tw/handle/140.119/155856
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| Title: | 流行音樂事業商業模式之研究
Research on Business Model of PopMusic Industry |
| Authors: | 彭曜榕
Peng, Yao-Jung |
| Contributors: | 詹文男
Chan, Wen-Nan
彭曜榕
Peng, Yao-Jung |
| Keywords: | 流行音樂
商業模式
數位化
市場趨勢
實體唱片
串流音樂
音樂節
Popular music
business model
digitalization
market trends
physical records
streaming music
music festivals |
| Date: | 2025 |
| Issue Date: | 2025-03-03 13:29:52 (UTC+8) |
| Abstract: | 本研究從流行音樂的角度，探討其作為一種文化表達方式如何演變成具有商業價值的產業。研究指出，流行音樂不僅促進了人類情感的抒發，也隨著技術進步，不僅是文化表達的載體，特別是數位化和全球網際網路的擴展，成為全球性的商業活動。內容也分析了流行音樂市場的多方面變化，從實體唱片到數位串流平台，再到音樂節和現場表演的商業模式，探討音樂產業如何逐漸適應數位時代的需求，同時也是個充滿商業潛力的產業。
研究透過文獻回顧和案例研究的方法，探討了音樂產業的關鍵利益相關者，包括藝術家(音樂創作者)、製作公司和數位音樂平台、消費者。研究發現隨著音樂消費模式的變化，音樂產業的經營策略也需變得更加靈活和創新，特別是在各種不同模式行銷和顧客關係管理方面。此外，研究也指出，音樂節和其他現場音樂活動逐漸成為音樂產業重要的收入來源，這反映了現場音樂表演對於提升藝術家曝光和增強觀眾參與度的重要性，以及數位科技對音樂製作和分銷的影響，如數位音樂平台興起如何改變藝術家與聽眾的互動方式，製作、傳播和消費變得更加便捷，形成了多元的音樂生態。
最後，論文對音樂產業的未來發展提出幾點建議，包括加強對新興市場的研究，探索數位科技在音樂創作和分銷中的新應用，及開發更多元化的收益模式。期望這些建議能幫助音樂產業利益相關者更理解和利用當前市場趨勢，提供對流行音樂產業商業模式的分析，也指出音樂產業在全球化和數位化時代中面臨的挑戰及機會並為音樂產業持續創新和發展提供支持。期望研究結果對於音樂產業的專業人士及政策制定者能夠作為策略擬定的參考。
This study explores how pop music, as a form of cultural expression, has evolved into an industry with commercial value from the perspective of pop music. Research indicates that pop music not only promotes the expression of human emotions, but also, with the advancement of technology, is not only a carrier of cultural expression, but has also become a global commercial activity, especially with the expansion of digitization and the global Internet. The content also analyzes the various changes in the pop music market, from physical records to digital streaming platforms, to the business models of music festivals and live performances, exploring how the music industry has gradually adapted to the needs of the digital age, and is also a market full of commercial potential industry.
The study explored the key stakeholders in the music industry, including artists (music creators), production companies and digital music platforms, and consumers through a literature review and case study approach. The study found that as music consumption patterns change, the music industry's business strategies need to become more flexible and innovative, especially in various marketing models and customer relationship management. In addition, the study also pointed out that music festivals and other live music events have gradually become an important source of income for the music industry, reflecting the importance of live music performances in enhancing artist exposure and audience participation, as well as the impact of digital technology on music production and distribution. Impacts, such as how the rise of digital music platforms has changed the way artists interact with listeners, making production, dissemination and consumption more convenient, and forming a diverse music ecosystem.
Finally, the paper puts forward several suggestions for the future development of the music industry, including strengthening research on emerging markets, exploring new applications of digital technology in music creation and distribution, and developing more diversified revenue models. It is hoped that these recommendations will help music industry stakeholders better understand and take advantage of current market trends, provide analysis of the business model of the popular music industry, and point out the challenges and opportunities facing the music industry in the era of globalization and digitalization, and provide a basis for the sustainable development of the music industry. Providing support for innovation and development, it is hoped that the research results can serve as a reference for music industry professionals and policy makers in formulating strategies. |
| Reference: | 一、中文資料
1. 陳文銅(2016)，串流音樂平台之經營模式分析之研究，東吳大學商學院EMBA高階經營碩士在職專班碩士論文。
2. Alexander Osterwalder、Yves Pigneur(2010)，商業模式九宮格圖，獲利時代(Business Model Generation)。
3. 文化內容策進院(TAICCA)，臺灣文化內容產業調查報告III (2022)，流行音樂、廣播產業。
4. 國際唱片業協會(IFPI)(2024)，2023全球音樂報告。
二、網際網路
1. Research Nester，音樂串流媒體市場規模與份額，2036年全球預測報告，檢自
https://www.researchnester.com/tw/reports/music-streaming-market/4383
2. 文化內容策進院(TAICCA)，數位時代下，流行音樂產業生態系的轉變，檢自
https://taicca.tw/article/983d0e7b?utm_source=chatgpt.com
3. The News Lens關鍵評論，來自獨立創作者的反思：疫情對台灣音樂產業是危機還是轉機?從「宅錄」與「嘻哈」說起，檢自
https://www.thenewslens.com/article/160481?utm_source=chatgpt.com
4. 文化內容策進院(TAICCA)，音樂市場新商模市場金礦山已經出現?，檢自
https://taiccaissue.taicca.tw/article/focus-1c?utm_source=chatgpt.com
5. 麻瓜悖論，從流行音樂看娛樂產業轉型的新趨勢，檢自
https://ai.gui.tw/2023/12/07/%E5%BE%9E%E6%B5%81%E8%A1%8C%E9%9F%B3%E6%A8%82%E7%9C%8B%E5%A8%9B%E6%A8%82%E7%94%A2%E6%A5%AD%E8%BD%89%E5%9E%8B%E7%9A%84%E6%96%B0%E8%B6%A8%E5%8B%A2/?utm_source=chatgpt.com
6. 樂手巢(YSOLIFE)，世界十大音樂節排名：Coachella、Glastonbury、還有…，檢自
https://ysolife.com/festival-insights-festival-250/?utm_source=chatgpt.com
7. MTV音樂頻道，精選各國八個最具指標性音樂饗宴，檢自
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8. Jerome的沙龍，「一團混亂」：為何當地人無法參與Coachella，檢自
https://vocus.cc/article/626a3ae0fd8978000180e6de?utm_source=chatgpt.com
9. 吹音樂，Coachella，檢自
https://blow.streetvoice.com/t/coachella/?utm_source=chatgpt.com
10. The Times，Getting into the festival spirit? It's not as happy as it sounds，檢自
https://www.thetimes.com/business-money/economics/article/getting-into-the-festival-spirit-its-not-as-happy-as-it-sounds-ppm02k5cc?utm_source=chatgpt.com®ion=global
11. Crunch HK，格拉斯頓伯里音樂節2024年：您需要了解的一切，檢自
https://hkcrunch.com/news/%E6%A0%BC%E6%8B%89%E6%96%AF%E9%A0%93%E4%BC%AF%E9%87%8C%E9%9F%B3%E6%A8%82%E7%AF%80-2024-%E5%B9%B4%EF%BC%9A%E6%82%A8%E9%9C%80%E8%A6%81%E4%BA%86%E8%A7%A3%E7%9A%84%E4%B8%80%E5%88%87/?utm_source=chatgpt.com
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https://zh.wikipedia.org/zh-tw/%E6%A0%BC%E6%8B%89%E6%96%AF%E9%A1%BF%E4%BC%AF%E9%87%8C%E5%BD%93%E4%BB%A3%E8%A1%A8%E6%BC%94%E8%89%BA%E6%9C%AF%E8%8A%82?utm_source=chatgpt.com
13. Lottie Hulme，SOLD OUT GLASTGlastonbury tickets sell out in just 37 minutes after queue chaos and scam warning，檢自
https://www.thesun.ie/tvandshowbiz/14203941/glastonbury-tickets-sell-out-minutes-queue-chaos-scam-warning/?utm_source=chatgpt.com
14. Jack Teague，GLASTONFURY Glastonbury fans 'almost choke' at festival prices as packages sell out in just 32 minutes-here's how to get tickets，檢自
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https://www.verse.com.tw/article/fuji-rock?utm_source=chatgpt.com
17. 吹音樂，「為什麼不是與浮現祭合作？」揭開2024搖滾台中與日本FUJI ROCK合作秘辛，檢自
https://blow.streetvoice.com/74865/?utm_source=chatgpt.com
18. 臺中市政府，兩天破16萬人潮！「搖滾台中」55組國內外樂團接力開唱活動滿意度逾9成，檢自
https://www.taichung.gov.tw/2801620/post
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https://baijiahao.baidu.com/s?id=1703167777705113190&utm_source=chatgpt.com
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https://www.tmc.taipei/tw/media-article/4b00E2b90265?utm_source=chatgpt.com
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https://www.tmc.taipei/tw/media-article/B7481FE43611
23. 袁永興，音樂興發現｜南韓成了觀察流行音樂通向未來的最佳窗口，台北流行音樂中心，檢自
https://www.tmc.taipei/tw/media-article/bdF3b63f05D7
24. 美股101，環球音樂集團2024收購Downtown！影響深遠的音樂產業大動作，檢自
https://vocus.cc/article/67619cf8fd89780001dbd9a0?utm_source=chatgpt.com
25. 林美伶，從三大音樂公司的年中財報一覽串流與實體銷售的發展趨勢!，文化內容策進院(TAICCA)，產業研究資料庫，檢自
https://research.taicca.tw/article/2957807d-b78b-3c94-bc20-f85f1843e878?utm_source=chatgpt.com
26. Leggie，AI 音樂版權大戰：環球、 SONY 等巨頭聯手起訴 Suno 和 Udio，行業格局或將重塑，AI，檢自
https://leggie.co/%E7%92%B0%E7%90%83sony%E7%AD%89%E5%B7%A8%E9%A0%AD%E8%81%AF%E6%89%8B%E8%B5%B7%E8%A8%B4suno%E5%92%8Cudio/?utm_source=chatgpt.com
27. 鉅亨網新聞中心，鉅亨速報 - Factset 最新調查：華納音樂集團(WMG-US)EPS預估下修至1.1元，預估目標價為37.00元，檢自
https://tw.news.yahoo.com/%E9%89%85%E4%BA%A8%E9%80%9F%E5%A0%B1-factset-%E6%9C%80%E6%96%B0%E8%AA%BF%E6%9F%A5-%E8%8F%AF%E7%B4%8D%E9%9F%B3%E6%A8%82%E9%9B%86%E5%9C%98-wmg-141522332.html?utm_source=chatgpt.com
28. Business Digest，音樂串流平台市占率排名：Spotify 穩居榜首，檢自
https://businessdigest.io/%E8%A1%8C%E6%A5%AD%E6%95%B8%E6%93%9A/%E9%9F%B3%E6%A8%82%E5%B9%B3%E5%8F%B0-%E9%9F%B3%E6%A8%82%E4%B8%B2%E6%B5%81%E5%B9%B3%E5%8F%B0%E5%B8%82%E4%BD%94%E7%8E%87%E6%8E%92%E5%90%8D-spotify%E7%A9%A9%E5%B1%85%E6%A6%9C%E9%A6%96?utm_source=chatgpt.com
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32. FinGuider，Spotify如何賺錢? 值得投資嗎? 分析串流音樂先驅財報與獲利展望，檢自
https://finguider.cc/Article/ArticleIndex/2310?utm_source=chatgpt.com
33. Financial Times，Congrats Spotify! You are profit able, Now can you keep it up? 檢自
https://www.ft.com/content/fa61c22a-c401-4b00-a761-e74ce53dd30b?utm_source=chatgpt.com
34. Andrew Kessel，Spotify Stock Pops as Subscribers Jump，Investopedia，檢自
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38. ibits，Apple Music 出問題了嗎?來看怎麼輕鬆解決這8大常見狀況! 檢自
https://www.ibits.tw/Article/Detail/84815?utm_source=chatgpt.com
39. CMoney 投資網誌，騰訊音樂娛樂第三季業績亮眼：每股收益0.16美元，收入突破10億美元！檢自
https://www.cmoney.tw/notes/note-detail.aspx?nid=883220&utm_source=chatgpt.com
40. 香港經濟日報，【中概股回歸】網易獲華納音樂版權直接授權 挑戰騰訊音樂壟斷地位? 檢自
https://inews.hket.com/article/2640923/%E3%80%90%E4%B8%AD%E6%A6%82%E8%82%A1%E5%9B%9E%E6%AD%B8%E3%80%91%E7%B6%B2%E6%98%93%E7%8D%B2%E8%8F%AF%E7%B4%8D%E9%9F%B3%E6%A8%82%E7%89%88%E6%AC%8A%E7%9B%B4%E6%8E%A5%E6%8E%88%E6%AC%8A%E3%80%80%E6%8C%91%E6%88%B0%E9%A8%B0%E8%A8%8A%E9%9F%B3%E6%A8%82%E5%A3%9F%E6%96%B7%E5%9C%B0%E4%BD%8D%EF%BC%9F?utm_source=chatgpt.com |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932084 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107932084 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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