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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/155660


    Title: 紅利點數換物是否屬於消費行為－從競爭目的與消費者保護觀點交叉觀察
    Is Using Bonus Points to Exchange for Specific Item a Consumer Transaction?--From the Competition Law and Consumers Protection Perspectives
    Authors: 林國彬
    Contributors: 風管系
    Keywords: 紅利現金回饋;紅利點數;點數加購價;紅利點數兌換;紅利點數兌換期限
    Date: 2014-03
    Issue Date: 2025-02-14 10:09:33 (UTC+8)
    Abstract: 企業經營者為爭取消費者之品牌忠誠度或進行短期促銷搶奪市占率，常以各種不同型式的消費累積紅利回饋現金或其他型式之紅利點數，前者可以直接與消費金額折抵，從而具有現金之價值，後者則必須累積特定點數後取得加價購或免費兌換之權利，其中現金直接扣抵以及加價購之行為均具有消費者保護法之適用，但有問題者為：消費者累積點數直接兌換物品之行為是否有消費者保護法之適用？本文擬自公平交易法之競爭法觀點與消費者保護法之觀點探討此問題，結論並認為此種行為亦應有消費者保護法之適用。
    Relation: 月旦民商法雜誌, No.43, pp.48-68
    Data Type: article
    DOI 連結: https://doi.org/10.3966/172717622014030043004
    DOI: 10.3966/172717622014030043004
    Appears in Collections:[風險管理與保險學系] 期刊論文

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