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Title:	循環經濟之商業模式個案分析 A Case Study on the Business Models of Circular Economy
Authors:	黃正雄 Huang, Cheng-Hsiung
Contributors:	邱奕嘉 Chiu, Yi-Chia 黃正雄 Huang, Cheng-Hsiung
Keywords:	循環經濟商業模式 circular econom business model sustainable development
Date:	2025
Issue Date:	2025-02-04 17:05:10 (UTC+8)
Abstract:	在全球資源匱乏和環境壓力遽增的情況下，「循環經濟」已經成為企業轉型的重要方向。循環經濟的核心理念在於資源減量、回收及再利用，其目的是讓資源的使用期限得以延長，以減少對原生資源的依賴，並將廢棄物的產生最小化。本研究以A永續資源公司為案例，深入探討其如何通過創新的商業模式平衡獲利與環保，並分析其商業模式的獨特性及未來的發展潛力。本研究基於商業模式九宮格理論框架，針對A永續公司進行系統分析，並提出以下兩大研究問題：一是探討其如何在獲利與環保之間取得平衡；二是分析其商業模式的內涵。研究發現，A永續公司通過技術創新和數據驅動的管理方式，不僅提升了廢棄物處理的轉化效率，還成功將廢棄物資源化利用，實現經濟與環保雙贏。此外，通過整合上、下游合作夥伴和提供全方位的資源管理服務，公司建立了穩固的市場基礎和長期合作關係。綜合而言，A永續公司展示了循環經濟的相關領域，可持續發展的商業模式，為其他產業或公司提供了寶貴的參考經驗。 In the context of escalating global resource scarcity and mounting environmental pressures, the circular economy has gained prominence as a vital paradigm for corporate transformation. The core tenets of the circular economy—resource reduction, reuse, and recycling—aim to extend resource lifecycles, decrease dependency on virgin resources, and minimize waste generation. This study employs A Sustainability Company as a case to critically examine how it navigates the dual imperatives of profitability and environmental sustainability through an innovative business model and to elucidate the distinctiveness and prospective evolution of its approach. Grounded in the Business Model Canvas framework, this research systematically analyzes A Sustainability Company by addressing two primary research questions: first, the mechanisms by which the company achieves a strategic balance between economic gains and ecological responsibility; and second, an in-depth exploration of the structural components of its business model. The study's findings indicate that A Sustainability Company leverages technological innovation and data-driven management to enhance waste-to-resource conversion efficiency, thereby creating a synergistic relationship between economic viability and environmental stewardship. Furthermore, through the integration of upstream and downstream partners and the provision of comprehensive resource management services, the company has established a resilient market positioning and fostered long-term collaborative relationships. Overall, A Sustainability Company serves as a model of sustainable business practices within the circular economy framework, offering valuable implications for industries and corporations pursuing sustainable development trajectories.
Reference:	中文部分奧斯瓦爾德, 亞歷山大., & 比紐赫, 伊夫.（2012）。獲利世代：自己動手，畫出你的商業模式。台北：早安財經文化。奧斯瓦爾德, 亞歷山大., 比紐赫, 伊夫., 柏納達, 葛瑞格., 史密斯, 亞倫., & 帕帕達科斯, 翠西.（2017）。價值主張年代：設計思考X顧客不可或缺的需求=成功商業模式的獲利核心。台北：天下雜誌。
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 112932426
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0112932426
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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