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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/155569
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| Title: | 投資顧問公司經營模式與台灣新創投資市場成功因素之探討
A Study on the Business Model of Investment Consulting Firms and Success Factors in Taiwan's Startup Investment Market |
| Authors: | 謝淑貞
Hsieh, Shu-Chen |
| Contributors: | 楊曉文
黃泓智
Yang, Hsiao-Wen
Huang, Hung-Chih
謝淑貞
Hsieh, Shu-Chen |
| Keywords: | 臺灣新創
投資顧問
創業生態系
資金
人才
商業模式
Taiwan startups
investment consulting
entrepreneurial
ecosystem
funding
talent
business model |
| Date: | 2025 |
| Issue Date: | 2025-02-04 17:03:11 (UTC+8) |
| Abstract: | 本研究旨在深入探討臺灣新創企業所面臨的挑戰，並提出創新型投資顧問公司的解決方案。研究發現，臺灣新創企業普遍面臨資金短缺、人才缺乏、市場拓展困難等問題。為此，本研究提出建立新型態投資顧問公司的構想，該公司將結合傳統創投與管理顧問的優勢，提供新創企業更全面的支持，包括資金挹注、專業輔導、資源整合等。
透過對多家新創企業的案例分析，本研究發現，新型態投資顧問公司可以透過以下方式協助新創企業成長：
⚫ 量身定制的輔導方案： 根據新創企業的發展階段和需求，提供客製化的輔導服務。
⚫ 資源整合： 結合投資、管理、技術等多方面資源，協助新創企業加速成長。
⚫ 長期陪伴： 不僅提供短期資金，更提供長期陪伴和支持，協助新創企業克服成長中的各種挑戰。
本研究以一家健康科技新創公司為例，展示了新型態投資顧問公司如何透過評估、輔導和資源整合，協助新創企業實現快速成長。研究結果顯示，新型態投資顧問公司能夠有效解決新創企業的痛點，提升其生存率和成功率。
This study aims to delve into the challenges faced by Taiwan's startups and propose innovative solutions through a new type of investment consulting company. Research findings reveal that Taiwanese startups commonly encounter challenges such as a shortage of funds, talent, and market expansion difficulties. To address these issues, this study proposes the establishment of a new type of investment consulting company that combines the advantages of traditional venture capital and management consulting, providing startups with more comprehensive support, including capital injection, professional guidance, and resource integration.
Through case studies of multiple startups, this study finds that this new type of investment consulting company can help startups grow through the following ways:
• Tailored consulting solutions: Providing customized consulting services based on the development stage and needs of startups.
• Resource integration: Combining investment, management, and technology resources to accelerate startup growth.
• Long-term companionship: Providing not only short-term funding but also long-term companionship and support to help startups overcome various challenges in their growth.
Using a health technology startup as an example, this study demonstrates how a new type of investment consulting company can help startups achieve rapid growth through evaluation, guidance, and resource integration. The research results show that a new type of investment consulting company can effectively address the pain points of startups and improve their survival rate and success rate. |
| Reference: | 參考文獻
⚫ Business Weekly. (2023)。台灣創新投資，國內外企業結合。來源年 2023 年
3 月 28 日 Business Weekly.
⚫ Chiang, J. K. (n.d.). 創業投資：一篇文獻探討了創業的商業模式. Medium.
https://medium.com/@jimmy.kcchiang/%E5%89%B5%E6%A5%AD%E6%8A
%95%E8%B3%87-%E4%B8%80%E7%AF%87%E6%96%87%E7%AB%A0%
E8%AE%93%E4%BD%A0%E4%BA%86%E8%A7%A3%E5%89%B5%E6%8
A%95%E7%9A%84%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F
-c6b83c5ee128
⚫ FINDIT. (n.d.). 台灣創新創業生態系調查報告. FINDIT.
https://findit.org.tw/researchPageV2.aspx?pageId=2364
⚫ FINDIT. (n.d.). 新創生態系中的女性創業. FINDIT.
https://findit.org.tw/researchPageV2.aspx?pageId=2356
⚫ FINDIT. (n.d.). 台灣新創生態系之人才發展現況與建議. FINDIT.
https://findit.org.tw/researchPageV2.aspx?pageId=2357
⚫ Point10 Coach. (n.d.). Startup. Point10 Coach. https://point10coach.com/startup/
⚫ PRI. (2014). Integrating ESG in private equity: A guide for general partners.
refer to
https://www.avca.africa/media/qu5prid0/pri_integratingesginprivateequity_digita
l.pdf
⚫ Rich01. (n.d.). 什麼是創投？. Rich01. https://rich01.com/what-is-venture-capital/
⚫ RichCoach. (n.d.). 夥伴關係 - 10 個重點. RichCoach.
https://richscoach.com/partnership-10points/
⚫ StartingEdu. (n.d.). 創業與創投. StartingEdu. https://startingedu.com/start-up-venture-capital/
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⚫ TIIA. (n.d.). TIIA 台灣資訊產業協會. https://tiia.tw/
⚫ Wylin. (n.d.). 台灣新創的挑戰. Wylin. https://wylin.tw/pages/challenges-oftaiwans-startup/
⚫ 聯合報. (2023)。台灣新創困境多 專家：政府應更積極輔導。來源 2023 年
4 月 17 日 https://udn.com/news/story/7238/7641104 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
112932048 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112932048 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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