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| Title: | 探索隱私悖論：從資訊隱私角度
Exploring Privacy Paradox: From A Perspective of Information Privacy |
| Authors: | 鄭琮霖
Cheng, Tsung-Lin |
| Contributors: | 黃葳威
鄭琮霖
Cheng, Tsung-Lin |
| Keywords: | 隱私悖論
隱私態度
隱私行為
結構方程式模型
Privacy Paradox
Privacy Attitude
Privacy Behavior
Structural Equation Model |
| Date: | 2025 |
| Issue Date: | 2025-02-04 15:18:17 (UTC+8) |
| Abstract: | 本研究旨在通過建構結構方程式模型，從更全面的角度理解隱私悖論現象，結構方程式模性研究分為前端和後端，前端是隱私態度的前置變項探討，後端則是探討隱私態度和隱私行為之間的關係，以隱私關注作為測量隱私態度的變項。
研究結果指出，前端部分；自我效能、隱私意識和網路涉入度和隱私關注沒有統計上的顯著關係，後端部分；對隱私的關注不會影響資訊的揭露行為，此外，對隱私的關注會造成受試者的隱私保護行為。根據研究結果，本文建議未來研究不應該糾結在隱私悖論存在與否的爭辯，而是應該根據研究目的，與特定議題作連結，嘗試從不同角度更全面地理解此主題，並以此主體為基礎作研究命題的延伸。
This study aims to understand the privacy paradox phenomenon by constructing a structural equation model. The structural equation modeling research is divided into front-end and back-end. The front-end is to explore the antecedent variables of privacy attitude, and the back-end is to explore the relationship between privacy attitude and privacy behavior. Taking privacy concern as a variable to measure privacy attitude, the research results indicate that the antecedent variables of front-end; self-efficacy, privacy awareness and Internet involvement has no statistically significant relationship with privacy concern, the back-end part; privacy concern will not affect information disclosure behavior. In addition, privacy concern will cause individual’s privacy protection behavior. Based on the results, this article recommends that future research should not be entangled in the debate about the existence of the privacy paradox, but should connect to specific issues, trying to fully understand the topic from different angles, and exploring research topics based on privacy paradox. |
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| Description: | 碩士
國立政治大學
傳播學院傳播碩士學位學程
111464051 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111464051 |
| Data Type: | thesis |
| Appears in Collections: | [傳播學院傳播碩士學位學程] 學位論文
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