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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/154920


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    題名: The influence of social capital and consumer empowerment on online insurance purchasing
    作者: 林怡伶
    Lin, Yi-ling;Huang, Le Ping;Peng, Jin-Lung
    貢獻者: 資管系
    日期: 2024-06
    上傳時間: 2024-12-26 13:28:42 (UTC+8)
    摘要: This study investigates the influence of social capital and consumer empowerment within the context of online insurance purchasing. Insurance, as a complex financial instrument, requires significant consumer knowledge for understanding. We explore how social capital can help consumers mitigate the knowledge gap in insurance. The research underscores the importance of perceived similarity in digital settings and its impact on consumer behavior. We examine consumer empowerment, characterized by perceived self-efficacy and perceived controllability, and its effect on information evaluation and purchase intentions. By integrating theoretical models and empirical research, we aim to provide insights into factors affecting consumer behavior in the digital insurance market and offer valuable guidance for insurance companies in enhancing online customer engagement and experience.
    關聯: ECIS 2024 proceedings, AIS
    資料類型: conference
    顯示於類別:[資訊管理學系] 會議論文

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