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    政大機構典藏 > 法學院 > 期刊論文 >  Item 140.119/154539


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/154539


    Title: 由歐盟Fack Ju Göhte案探討歐盟商標規則公序良俗條款之判斷
    The Public Policy and Accepted Principles of Morality Clause of the EU Trademark Regulation in Light of the CJEU Fack Ju Göhte Decision
    Authors: 陳龍昇
    Chen, Lung-Sheng
    Contributors: 法學院
    Keywords: 公共秩序;善良風俗;不予註冊;歐盟商標
    Public policy;Accepted principles of morality;Absolute refusal grounds;The EU trademark regulation;Fack Ju Göhte
    Date: 2023-01
    Issue Date: 2024-11-29 14:04:09 (UTC+8)
    Abstract: 歐盟商標規則第7條第1項第（f）款規定，商標違反公共秩序或善良風俗者，不予註冊。公共秩序與善良風俗乃一抽象法律概念而不易判斷，其範圍界定需考量國內的風俗文化，解釋亦應謹慎為之以避免逾越表意與言論自由之範疇。是以，應依如何標準而認定，以避免流於個人主觀好惡，即為重要。2019年歐盟法院於「Fack Ju Göhte」判決就前揭規定之適用見解，對於歐盟商標實務具有相當重要性。公共秩序與善良風俗之概念會隨時間、社會環境、文化發展背景差異而有不同的範圍，在解釋時應採較為嚴格的定義，界定真正為斯時社會大眾所認知、接受的道德規範。審查申請註冊之商標是否有妨害公共秩序或違反善良風俗時，應就該商標之實際使用情形與各項客觀使用事證綜合考量，並依商標所用語言界定相關大眾，依商標使用時的社會環境，綜合考量所有事證，依一般合理相關大眾之認知，審酌系爭商標是否有牴觸一般合理社會大眾所能接受的道德觀感與社會價值。
    Article 7 (1)(f) of the EU trademark regulation provides an absolute refusal ground for the European Union Intellectual Property Office if a trademark is contrary to public policy or accepted principles of morality. It is not easy to define the public order and accepted principles of morality since they are abstract legal concepts. The definition of its scope needs to consider the customs and culture of the society. The interpretation should be careful to avoid infringing the freedom of expression. As such, it is essential to establish object standards to determine the scope of the concepts. In 2019, the Court of Justice of the European Union's "Fack Ju Göhte" judgment was of great importance to EU trademark practice because, for the first time, the court had a chance to deal with the issue of the application of the abovementioned statutes. The concepts of public order and good customs will change over time with the development of society and culture. Therefore they should be narrowly defined. Only what is both 'fundamental' and under the 'social consensus' would qualify as such. When deciding whether a trademark is contrary to public policy or accepted principles of morality, all relevant factors should be considered. In other words, they should also be assessed objectively if the general and reasonable relevant public will conceive the trademark as immoral or being contradicted to the social standard.
    Relation: 中正財經法學, No.26, pp.99-147
    Data Type: article
    Appears in Collections:[法學院] 期刊論文

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