政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/154228

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/154228

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题名:	探討數位轉型下的新聞室—從個人與人際關係到變革策略建構的觀點 The newsrooms under the digital transformation: perspectives from individual and interpersonal relationships to constructing change strategies
作者:	吳炳毅 Wu, Ping-I
贡献者:	陳聖智 Chen, Sheng-Chih 吳炳毅 Wu, Ping-I
关键词:	數位轉型數位變革數位訂閱新聞記者記者自主性天下雜誌 digital transformation digital change digital subscriptions journalists journalistic autonomy CommonWealth Magazine
日期:	2024
上传时间:	2024-11-01 11:35:12 (UTC+8)
摘要:	近年來，多數的國內外紙本媒體，都面臨營收上的考驗，不僅廣告營收因數位平台興起而銳減，在紙本發行營收面，更是因閱聽人習慣改變而屢創新低。在此趨勢下，部分紙本開始進行數位變革，調整新聞室的工作模式，以建構數位訂閱的新商業模式，爭取更多的數位發行營收。其中，根據文獻，在新聞組織的數位變革中，推動記者個人、人際關係的改變，通常是最為艱辛的過程。因此，本研究以《天下雜誌》平網整合下的編輯部為個案，以變革三階段理論為核心、藉深度訪談法，訪談八位《天下雜誌》內部工作者，從個人、人際關係角度，探討記者如何對變革產生動機、學習新變革和內化新變革，並順利完成變革。同時，也立基於這些探討，分析變革推動者採取何種策略，以有效推動記者完成變革。對此，本研究發現，記者在該變革個案中，主要面臨到「工作節奏加快與撰寫網路稿」、「打造數位新型態敘事報導」與「注重讀者需求」的改變。首先，研究結果表明，變革下記者的自主性、新聞角色認知等獨特認同，作為初期記者對變革產生抗拒之主要原因。其次，組織中提供的「情境支持」、「領導者的指導」，可替記者形塑心理安全感，有助於化解其對變革的抗拒，幫助變革漸進性地達成。第三，本研究也認為，工作量、學習資源與數位系統，亦是從個人與人際關係面向觀察數位變革時，需要關注個構面。第四，本研究也指出，新聞組織的數位轉型報告除對外宣示變革的決心外，對內也作為使變革內化於組織的另種用途。最後，奠基於本研究之發現與結論，本研究也導出新聞組織數位變革的九個關鍵的實務建議，提供新聞組織參考，以提升順利完成變革的可能性。 In recent years, most print media, both domestically and internationally, have faced significant revenue challenges. Advertising revenues have sharply declined due to the rise of digital platforms, and print circulation revenues have reached new lows as audience habits continue to shift. In response to these trends, some print media outlets have initiated digital transformations, adjusting newsroom operations to establish new business models focused on digital subscriptions, aiming to increase digital circulation revenues. According to the literature, in the process of digital transformation within news organizations, fostering changes in journalists' personal and interpersonal dynamics is often the most challenging aspect. Thus, this study uses the newsroom of CommonWealth Magazine under its integrated print and digital model as a case study, employing the "Changing as Three Steps" theory as the theoretical framework. Through in-depth interviews with eight internal staff members of CommonWealth Magazine, the research explores how journalists, from individual and interpersonal perspectives, develop motivation for change, learn new changes, internalize these changes, and successfully complete the transformation. Building upon these insights, the study also analyzes the strategies employed by change advocates to effectively facilitate journalists in accomplishing the change. This study found that journalists primarily faced changes related to "accelerated work pace and writing for online content," "creating new forms of digital narrative reporting," and "focusing on reader needs" in this transformation case. First, the findings indicate that journalists’ autonomy and journalists' role perceptions were key factors leading to initial resistance to change. Second, the "contextual support" and " team leader coaching" provided by the organization helped create a sense of psychological safety for journalists, which was instrumental in alleviating their resistance and facilitating gradual progress toward transformation. Third, this study suggests that workload, learning resources, and digital systems are critical dimensions to consider when observing digital transformation from individual and interpersonal perspectives. Fourth, the research also highlights that the digital transformation reports issued by news organizations serve not only to externally declare the organization’s commitment to change but also to internalize the change within the organization. Based on the findings and conclusions of this research, nine key practical recommendations are provided for news organizations to consider, which could enhance the likelihood of successfully completing the digital transformation.
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描述:	碩士國立政治大學傳播學院傳播碩士學位學程 111464006
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显示于类别:	[傳播學院傳播碩士學位學程] 學位論文

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