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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/154187


    Title: 全球脈絡下的臺灣宗教：國族認同、宗教流動、文化跨界比較研究—(子計畫二)—臺灣財神信仰的在地化與全球化：以北港武德宮的分靈與臉書網絡為例
    “Glocalization” of Taiwan’S God of Wealth: the Analysis of Transmission and Facebook Network of Wude Temple in Beigang, Taiwan
    Authors: 林敬智
    Contributors: 宗教所
    Keywords: 全球在地化;全球化;武德宮;財神;華人民間信仰
    Glocalization;Globalization;Wude Temple;God of Wealth;Chinese Popular Religion
    Date: 2019-10
    Issue Date: 2024-10-30 11:45:49 (UTC+8)
    Abstract: 北港武德宮草創於1970 年代，四十多年來的發展已有數千分靈四散於全台各地，甚至擴展至東 南亞、澳洲、美國等地，財神信仰的傳佈與台灣經濟起飛有著十分密切的關聯，並與城鄉之間和跨國 企業的經濟移民之流動具有高度的重疊性。晚近武德宮善於利用臉書與微博等網路社群媒體串聯四散 各地的分靈信徒，還進一步吸引來自海外的信徒前來朝聖，全球化的發展過程值得關注。除此之外還 藉由申請金氏世界紀錄全球最大之金爐，將地方宮廟名聲推展至海外。另一方面宮廟也善於經營文創 設計與推展社會公益，深根在地社區發展，回饋北港鄉里。本計畫將深入剖析此一全台最大之天官武 財神信仰如何貼緊時代脈動，推動其全球化與在地化的擴張，藉此觀察華人民間信仰的財神思想與經 濟倫理觀念，與近代台灣經濟發展、城鄉和跨國移民之間的密切關係。
    Wude Temple of Beigang, the founding center of thousands of temple branches, was established in the 1970s and has transmitted whole Taiwan island, Southeast Asia, Australia, and the United States. The transmission was closed related with the rapid economic growth and regional and transnational migration of Taiwan in the past four decades. Moreover, Wude Temple has been good at utilizing social media platforms, such as Facebook and Weibo (微博), to connect disperse followers and even attract overseas pilgrims. In addition, the temple also earned the “Largest Joss Paper Furnace” certificate in the Guinness World Records in 2015. On the other hand, Wude Temple and its nationwide branches have maneuvered grassroots organizations and charities in the locales and fashioned creative souvenirs and café shop, which makes the cult of God of Wealth successfully localize on the ground. The temple’s strategies for indigenization and globalization deserve further investigation. By investigating the transmission and “glocalization” of the cult of God of Wealth, we can further understand the economic value and ethics within Chinese popular religion and explore the inter-connected relationship between economic development and the regional and transnational migration in Chinese culture and society.
    Relation: 科技部, MOST106-2420-H004-005-MY2, 106.01-107.12
    Data Type: report
    Appears in Collections:[宗教研究所] 國科會研究計畫

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