English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51615437      Online Users : 530
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/153828


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/153828


    Title: 新冠疫情重創下，百年老店展新機－舊振南數位轉型
    The Digital Transformation of Jui Zhen Nan: A Century-old Store＇s Opportunity Amidst the COVID-19 Pandemic
    Authors: 林呈欣;段逸君;林芬慧;葉淑娟
    Contributors: 企管系
    Keywords: 舊振南;數位轉型;數位轉型路徑;跨界全通路思維;ERP系統
    Jiu Zhen Nan;Digital transformation;Digital transformation pathway;Cross-border omnichannel model;ERP system
    Date: 2023-01
    Issue Date: 2024-10-04
    Abstract: 超過130年歷史的舊振南糕餅店，經歷五代接班人，經由品牌再造並廣設實體門市。自2012年陸續導入POS、CRM、ERP系統，以數位化創新引領公司大幅成長，卻在2020年新冠肺炎來襲時遭遇重創，實體通路的經營模式面臨危機。經營者重新檢視問題與機會以開源節流，故擬訂「舊振南成長3.0」新商業模式，以跨界全通路思維，整合資訊系統並且展開數位轉型。本文以企業數位轉型的全局觀點，探究數位轉型類別，並選擇適當的轉型路徑以助於成功轉型。本個案教學目標如下：（一）讓學生瞭解中小企業在數位化過程中，因建構不同的資訊系統而形成資訊孤島對營運管理的影響；（二）企業數位轉型的四個階段，以及跨越階段的四種路徑和策略。
    The 130-year-old "Jiu Zhen Nan" Pastry Shop has experienced five generations of successors and has expanded its business scale through brand reconstruction and extensive distribution of physical channels. Since 2012, information systems such as POS, CRM, and ERP have been imported successively. And digital innovation has led the company to grow significantly. However, when the new crown pneumonia hit in 2020, the business model of physical channels was facing a crisis. The company examined the problems and opportunities to increase revenue and reduce expenditure, so they formulated a new business model of "Jiu Zhen Nan Growth 3.0", using cross-border omnichannel thinking, integrating information systems, and launching digital transformation. This article explores the categories of digital transformation and the paths to facilitate successful transformation. The teaching objectives of this case are as follows: (1) Let students understand the impact of information islands formed by the construction of different information systems on the operation and management of small and medium-sized enterprises in the process of digitalization; (2) The four stages of digital transformation of enterprises, and the four paths and strategies for crossing the stages.
    Relation: 資訊管理學報, Vol.30, No.1, pp.49-73
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML60View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback