政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153572

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153572

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 113656/144643 (79%)
造访人次 : 51717314 在线人数 : 573

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜寻范围

查询小技巧：

您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果

若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据

进阶搜寻

主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于政大典藏 ‧ 管理

到手机版

政大機構典藏 > 創新國際學院 > 全球傳播與創新科技碩士學位學程 > 學位論文 > Item 140.119/153572

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/153572

题名:	以心理韌性及行善在社群媒體上建立名人品牌：臺灣世界級運動員觀點 Building human brands with mental toughness and good deeds on social media: Taiwan world-class athletes’ perspectives
作者:	周怡文 Chou, Yee-Wen
贡献者:	白佩玉 Pai, Pei-Yu 周怡文 Chou, Yee-Wen
关键词:	心理韌性善行社群媒體名人品牌臺灣世界級運動員運動員生涯個人社會責任 Mental toughness Good deeds Social media Human brand Taiwan world-class athletes Athlete career Personal social responsibility
日期:	2024
上传时间:	2024-09-04 16:08:50 (UTC+8)
摘要:	本研究旨在建立以臺灣世界級運動員為出發點的名人品牌。藉由調整過的C-R-A (能力、關聯性、自主溝通)架構下保存臺灣運動文化，也協助運動員透過自媒體從事善行、建立品牌。本研究提出的C-R-A架構係根據心理學的內在動機模型A-R-C(自主性、關聯性、能力)，應用於建立個人品牌，並依循下列原則而發展出C-R-A架構：1. C-R-A之順序係依照運動員認知重新排列順序; 2.三項元素之間的交集與關聯性，不同於過去文獻主張的相互獨立;3.自主性著重於運動員如何抉擇對外的傳播管道，意即，相對傳統媒體客觀性，本研究強調運動員主動選擇社群媒體內容。本研究採用具名面對面訪談進行質化研究分析，研究闡釋了運動員心理韌性的形成歷程，彰顯運動員投入公益品牌行銷的非營利本質，並探討社群媒體在建立個人品牌過程中發揮的作用。本研究發現可歸納為C-R-A研究架構：(1)能力(competence)代表運動員的心理韌性(mental toughness)、(2)關聯性(relatedness)代表運動員透過行善(good deeds)來建立個人與社會的連結、(3)自主傳播性(autonomous communication)代表運動員運用社群媒體(social media)與社會大眾互動，萃取出臺灣世界級運動員的名人品牌核心價值。研究結果驗證了心理韌性定義中「目標導向」的重要性、針對運動員名人品牌總結出專屬於運動員的品牌箴言、品牌識別要素及釐清未來品牌發展方向。建立在自主傳播基礎上，本研究進一步針對不同媒體使用階段及興趣程度之名人品牌追隨者群體，提出四種可供發揚運動員個人品牌公益性之實務建議，使臺灣世界級運動員名人品牌符合個人社會責任並達到可持續發展目標。 This study seeks to develop human brands centered around Taiwanese world-class athletes, integrating the core values of Taiwanese sports culture using an innovate C-R-A (Competence, Relatedness, Autonomous communication) framework. This framework variates the intrinsic motivation A-R-C model (Autonomy- Relatedness-Competence) innovatively by: 1) rearranging the sequence of elements to reflect athletes' perceptions; 2) focusing on the interrelationships among these elements rather than treating them as separate; 3) using autonomy in various roles as a means of external communication; and 4) considering the subjective visibility of athletes on social media, which contrasts with the objectivity of traditional media. The C-R-A framework comprises Competence through mental toughness, Relatedness through good deeds, and Autonomous Communication via social media, thereby distilling the essential qualities of Taiwanese athletes' human brands. Through in-depth interviews, this qualitative study clarifies the development of mental toughness, emphasizes the non-profit aspect of athletes' brands via philanthropic activities, and examines the role of social media. The findings highlight the critical role of goal orientation in defining mental toughness, establish athlete-specific brand mantras and identifiers, and outline future directions for human brand strategies. In addition, an analysis of followers' media usage and engagement levels are raised based on autonomous communication. The study proposes four practical recommendations to enhance the philanthropic dimensions of these human brands, in alignment with personal social responsibility and sustainable development goals.
參考文獻:	BBC News 中文。 (2021，7月 30日)。東京奧運：西蒙・拜爾斯退賽，我們對待運動員精神健康的態度會改變嗎？上網日期 2024 年 05 月 05 日，檢自：https://crossing.cw.com.tw/article/15110 Jessica Lee. (2014，11月4日)。2014 國際羽毛球超級系列賽法國公開賽決賽男單。上網日期 2024 年 05 月 10 日，檢自：https://www.youtube.com/watch?v=z1n3wjUjFVI Kelly Chen. (2024，5月 7日)。賽後簡報91 : 中華隊奇怪調度被日本5-0剃光頭.....竟3-1爆冷丹麥？歷史首面湯杯銅牌怎麼拿到的？上網日期 2024 年 06月 04 日，檢自 KC的羽球視界 Badminton Vision：https://www.youtube.com/watch?v=ACPWWLQxj0M KOL radar. (2024)。Instagram 台灣名人網紅排行榜。上網日期 2024 年 06月 04 日，檢自：https://www.kolradar.com/billboard/instagram/tw/follower-level/mega-influencer TVBS NEWS。 (2019，12月 12日)。羽球年終決賽，周天成「鐵壁防守」贏滿堂彩。上網日期 2024 年 05 月 05 日，檢自：https://www.youtube.com/watch?v=dDuvsRDe4sU 丁瑞華 (2012)。品牌管理—策略性思考與實踐。新北市：普林斯頓國際。王榮輝 (譯) (2010)。韌性：挺過挫折壓力，走出低潮逆境的神秘力量。臺北市：時報。(Berndt, C., 2013) 木曜4超玩 (Muyao4)。(2019，3月 21 日)。【一日系列第九十五集】史上最老選手邰智源對決羽球世界排名第三金牌國手周天成!! 打破眼鏡的比賽結果???? 上網日期 2024 年 05 月 9日，檢自：YouTube. https://www.youtube.com/watch?v=ZspszyaChSo 民視讚夯 (Formosa TV Thumbs Up)。(2019，6月17日)。【台灣演義】超馬鬥士陳彥博，上網日期 2024 年 05 月 3 日，檢自：https://www.youtube.com/watch?v=UqS-k2NhRH4 好的文化編輯部。 (2017)。強韌力：看史上最多金牌保持人，如何以強大心理韌性超越自我？新北市：好的文化。百樂體育 (BaiLe Sports)。(2023，8月3日)。【2023澳大利亞賽：周天成“過山車”逆轉】，上網日期 2024 年 05 月 28 日，檢自：https://www.youtube.com/watch?v=kS_Be284gRM 百樂體育 (BaiLe Sports)。(2023，7月6日)。周天成最神奇的一場逆轉：「28-26」，局末拯救6個局點，最後跪倒拍打地板怒吼，上網日期 2024 年 05 月 18 日，檢自： https://www.youtube.com/watch?v=DXjlteymgCE 李自立。 (2019，9月 18 日)。台北羽賽周天成封王，總統頒獎祝賀。中央社 RTI。上網日期 2024 年 05 月 05 日，檢自：https://www.rti.org.tw/news/view/id/2033690 吳妍。 (2023，2月 22 日)。才剛完成「世界最難賽事」壯舉，陳彥博曝贊助斷了：繼續努力。鏡週刊 Mirror Media。上網日期 2024 年 05 月 07 日，檢自：https://www.mirrormedia.mg/story/amp/20230222edi005/ 吳旻樺。(2023，7月 24日)。誤判、連敗、逆轉勝...謙卑回到初心　周天成5答問，見證神同在。基督教今日報 Chistian Daily。上網日期 2024 年 05 月 07 日，檢自：https://cdn-news.org/News.aspx?EntityID=News&PK=0000000036d9273d5561c6181ca2174aaca6a2d01393819f 即新聞 (ETTODAY)。(2018，1月2日)。周天成從10連敗到14連勝！羽球排名世界第7教你追夢，上網日期 2024 年 05 月 08 日，檢自： https://www.facebook.com/watch/?v=984756601689773 金恩堯 (譯) 。 (2006)。贏在品牌 Winning At The Brand。臺北市：前景。(Marshall King) 校園書房 (Campuspress)。 (2021，10月8日)。【周天成快問快答挑戰】喜歡什麼樣的女生？最怕遇到哪種對手？小天心裡話大公開！！！上網日期 2024 年 05 月 18 日，檢自：https://www.youtube.com/watch?v=80od8c_ffy4 徐世同 (譯) 。 (2018)。策略品牌管理 (4版) Strategic Brand Management 4th ed 。臺北市：培生教育。( Kevin Lane Keller) 陳一香，陳茂鴻，吳秀倫，黃燕玲。 (2021)。行銷數位轉型下的品牌管理與傳播。臺北市：五南。從 10 連敗打到世界第 2：台灣羽球一哥周天成的「逆轉人生」。 (2019，9月 15 日)。生活報橘 VidaOrange。上網日期 2024 年 05 月 03 日，檢自：https://today.line.me/tw/v2/article/pqJ0va 陳品皓。 (2020)。心理韌性：顛覆起跑點迷思，教出有耐挫力、熱情與目的感的孩子。臺北市：親子天下。張辰卿 (2020，8月 21 日)。周天成授球技與球迷相見歡親自下場指導中正及湖西國小球員？近百鄉親蜂擁一睹名將丰采。上網日期 2024 年 05 月 03 日，檢自： https://www.penghutimes.com/Article/Detail/2014#google_vignette 張辰卿。 (2022，11月 29 日)。鼓勵青年勇敢逐夢：超跑選手陳彥博就在青年局大師論壇。新頭條 TheHubNews。上網日期 2024 年 05 月 03 日，檢自：https://news.owlting.com/articles/223547 陳俊廷。 (2017 年 2 月)。爭分奪秒的碎片化時代決勝4關鍵：消費者生活碎片化，品牌該如何在對的時間找到對的人。臺北市：動腦雜誌，57。上網日期 2024 年 05 月 03 日，檢自：https://www.brain.com.tw/news/articlecontent?ID=44316 張家維。 (2023，8月 21 日)。玉山野營生火燒毀林地一審有罪林務局求償2.8億。民視新聞 FTV。上網日期 2024 年 05 月 03 日，檢自：https://tinyurl.com/mountainfirebyQIAO 陳彥博。 (2018)。出發：Run for Dream。臺北市：圓神。陳彥博。(2019)。夢想零極限（超越自我增訂版）：極地超馬選手陳彥博的熱血人生。臺北市：親子天下。陳彥博的運動冒險生活頻道。(2021，4月 1日)。【陳彥博X安麗希望工場】三峽小草書屋需要您我的一份心力，幫助弱勢孩子得到更多的學習資源，讓小草開出最繽粉的花朵！陳彥博的運動冒險生活頻道。上網日期 2024 年 05 月 1 日，檢自：https://www.youtube.com/watch?v=gDB4saaQqK8 張雅淨。 (2024，2月 5日)。周天成罹癌術後恢復好奪冠激勵自己走出低潮。中央通訊社 The Central News Agency。上網日期 2024 年 05 月 11 日，檢自：https://tinyurl.com/cnachoucancer 華視新聞 (CTS News)。(2019，8月26日)。【夢想勇敢出發】穿越極限超馬勇者陳彥博單元1\| 2019.08.23 第2188集，上網日期 2024 年 05 月 08 日，檢自：https://www.youtube.com/watch?v=K4DGUX7utCU 陳儷文。 (2021，5月 3 日)。陳彥博目睹棄養「追不上主人」台東救援浪浪撿死魚報恩！悲鳴→燦笑。上網日期 2024 年 05 月 07 日，檢自：https://tinyurl.com/tommychenwithdog 湯瑪仕肉舖 THOMAS MEAT。(2020，7月 1日)。【湯瑪仕肉舖×唐氏症基金會×周天成】一起讓天使們飛出生命燦爛的軌跡。上網日期 2024 年 05 月 07 日，檢自：https://www.youtube.com/watch?v=pyEKjS8Zg0o 愛爾達體育家族 ELTA Sports。(2024年3月5日)。罹癌續戰奪本季首冠周天成封王十大好球。上網日期 2024 年 05 月 03 日，檢自：https://www.youtube.com/watch?v=OSRKR2br6ek 賈耀平 (譯)。 (2024)。壓韌性（二版）：世界菁英的成功秘密，人人都可鍛鍊的強勢復原力 (電子書) 世界中のエリートがＩＱ・学歴よりも重視！「レジリエンス」の鍛え方。臺北市：日出出版。(久世浩司, 2014) 廖錦雄。 (2019)。被羽球鼓舞人生！罕病畫家「阿布布思義」繪製Q版選手。民視新聞網 FTVNews。上網日期 2024 年 05 月 11 日，檢自：https://tinyurl.com/abuwonderland 謝明彧。(2019，9 月 25 日)。從只會跑到有意義的跑　陳彥博：我要為夢想奔馳(p40)。遠見雜誌，第20190925期：2020研究所指南。龍芳。(2020，8月 9 日)。為離島孩子圓夢台灣羽球三雄前進綠島。大紀元。上網日期2024年05月03日，檢自：https://www.epochtimes.com/b5/20/8/9/n12317838.htm 鏡週刊 (Mirror Media)。 (2023，9月 1 日)。亞運看東森／周天成歷10羽球連敗再起戰亞運擁1大利器，上網日期2024年05月18日，檢自： https://www.mirrormedia.mg/external/ebc_380408 Aaker, D. (2003). The power of the branded differentiator. MIT Sloan Management Review. https://proxyone.lib.nccu.edu.tw/login?url=https://www.proquest.com/scholarly-journals/power-branded-differentiator/docview/224963856/se-2 Aaminah, Z. M., Thapa, S., & Paswan, A. K. (2023). Social media influencer (SMI) as a human brand – a need fulfillment perspective. The Journal of Product and Brand Management, 32(2), 173-190. https://doi.org/10.1108/JPBM-07-2021-3546 Aknin, L. B., Barrington-Leigh, C. P., Dunn, E. W., Helliwell, J. F., Burns, J., Biswas-Diener, R., ... & Norton, M. I. (2013). Prosocial spending and well-being: Cross-cultural evidence for a psychological universal. Journal of Personality and Social Psychology, 104(4), 635-652. https://doi.org/10.1037/a0031578 Aknin, L. B., Dunn, E. W., Sandstrom, G. M., & Norton, M. I. (2013). Does social connection turn good deeds into good feelings?: On the value of putting the 'social' in prosocial spending. International Journal of Happiness and Development, 1(2), 155-171. https://doi.org/10.1504/IJHD.2013.055648 Alwi, S. F. S., Ali, S. M., & Nguyen, B. (2017). The importance of ethics in branding: Mediating effects of ethical branding on company reputation and brand loyalty. Business Ethics Quarterly, 27(3), 393-422. https://doi.org/10.1017/beq.2017.13 Anagnostopoulos, C., Parganas, P., Chadwick, S., & Fenton, A. (2018). Branding in pictures: using Instagram as a brand management tool in professional team sport organizations. European Sport Management Quarterly, 18(4), 413-438. https://doi.org/10.1080/16184742.2017.1410202 Anderski, M., Griebel, L., Stegmann, P., & Ströbel, T. (2023). Empowerment of human brands: Brand meaning co-creation on digital engagement platforms. Journal of Business Research, 166, 113905. https://doi.org/10.1016/j.jbusres.2023.113905 Andrade, M. L. O. (2021). Human brands and their brand extensions: A reconceptualization and empirical examination of the predictive power of authenticity (Order No. 28719932). Available from ProQuest Dissertations & Theses A&I; ProQuest Dissertations & Theses Global. (2572569564). Retrieved from https://proxyone.lib.nccu.edu.tw/login?url=https://www.proquest.com/dissertations-theses/human-brands-their-brand-extensions/docview/2572569564/se-2 Arechar, A. A., Allen, J., Berinsky, A. J., Cole, R., Epstein, Z., Garimella, K., ... & Rand, D. G. (2023). Understanding and combating misinformation across 16 countries on six continents. Nature Human Behaviour, 7(9), 1502-1513. https://doi.org/10.1038/s41562-023-01641-6 Arvanitis, A. (2023). Moral self-consistency as the self-organization of moral identity: A social-cognitive approach. Humanities & Social Sciences Communications, 10(1), 259. https://doi.org/10.1057/s41599-023-01763-2 Baek, T. H., Kim, J., & Yu, J. H. (2010). The differential roles of brand credibility and brand prestige in consumer brand choice. Psychology & Marketing, 27(7), 662-678. https://doi.org/10.1002/mar.20350 Bahmani, D. S., Hatzinger, M., Gerber, M., Lemola, S., Clough, P. J., Perren, S., ... & Brand, S. (2017). The origins of mental toughness–internalizing and externalizing problems at the age of 5 years predict higher mental toughness scores at the age of 14 years. European Psychiatry, 41(S1), S452-S453. https://doi.org/10.1016/j.eurpsy.2017.01.419 Balikji, J., Hoogbergen, M. M., Garssen, J., & Verster, J. C. (2022). Mental resilience, mood, and quality of life in young adults with self-reported impaired wound healing. International Journal of Environmental Research and Public Health, 19(5), 2542. https://doi.org/10.3390/ijerph19052542 Barnea, U., Meyer, R. J., & Nave, G. (2023). The effects of content ephemerality on information processing. Journal of Marketing Research, 60(4), 750-766. https://doi.org/10.1177/00222437221131 BBC World Service. (2024, May 25). How my Olympics preparation saved my life. BBC World Service. https://www.bbc.co.uk/programmes/w3ct5q9m Behnam, M., Dickson, G., Delshab, V., Gerke, A., & Savari Nikou, P. (2023). The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media. International Journal of Sports Marketing and Sponsorship, 24(4), 606-622. https://doi.org/10.1108/IJSMS-09-2022-0175 Bredikhina, N. (2023). Athlete Brand, Inc.: Three Essays on Personal Brand Management and Monetization on Social Media. Temple University. http://dx.doi.org/10.34944/dspace/8913 Bowman, N. D. (2021). Interactivity as demand: Implications for interactive media entertainment. In L. Reinecke & M. B. Oliver (Eds.), The Routledge handbook of media use and well-being: International perspectives on theory and research on positive media effects (pp. 79-92). Routledge. https://doi.org/10.4324/9781003035893 Braun, V., & Clarke, V. (2012). Thematic analysis. In H. Cooper (Ed.), APA handbook of research methods in psychology (Vol. 2, pp. 57-71). American Psychological Association. https://doi.org/10.1007/978-981-10-5251-4_103 Caled, D., & Silva, M. J. (2022). Digital media and misinformation: An outlook on multidisciplinary strategies against manipulation. Journal of Computational Social Science, 5(1), 123-159. https://doi.org/10.1007/s42001-021-00118-8 Carlson, B. D., & Donavan, D. T. (2013). Human brands in sport: Athlete brand personality and identification. Journal of Sport Management, 27(3), 193-206. https://doi.org/10.1123/jsm.27.3.193 Carlson, R. W., & Zaki, J. (2018). Good deeds gone bad: Lay theories of altruism and selfishness. Journal of Experimental Social Psychology, 75, 36-40. https://doi.org/10.1016/j.jesp.2017.10.007 Carroll, G. R. (2015). Authenticity: Attribution, value, and meaning. Emerging trends in the social and behavioral sciences: An interdisciplinary, searchable, and linkable resource, 1-13. https://doi.org/10.1002/9781118900772 Chung, S., & Cho, H. (2017). Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement. Psychology & Marketing, 34(4), 481-495. https://doi.org/10.1002/mar.21001 Clot, S., Grolleau, G., & Ibanez, L. (2016). Do good deeds make bad people?. European Journal of Law and Economics, 42, 491-513. https://doi.org/10.1007/s10657-015-9524-3 Cowden, R. G., Crust, L., Tibbert, S. J., & Jackman, P. C. (2020). Mental toughness development and training in sport. In Advancements in mental skills training, Routledge/Taylor & Francis Group, 28-43. https://doi.org/10.4324/9780429025112-4 Crust, L. (2008). A review and conceptual re-examination of mental toughness: Implications for future researchers. Personality and Individual Differences, 45(7), 576-583. https://doi.org/10.1016/j.paid.2008.07.005 Davis, S. L., Rives, L. M., & de Maya, S. R. (2017). Introducing personal social responsibility as a key element to upgrade CSR. Spanish Journal of Marketing-ESIC, 21(2), 146-163. https://dialnet.unirioja.es/servlet/articulo?codigo=6191031 de los Salmones, M. D. M. G., & Dominguez, R. (2016). Celebrity endorsement and involvement with the social cause in nonprofit organizations. Journal of Nonprofit & Public Sector Marketing, 28(4), 309-326. https://doi.org/10.1080/10495142.2016.1237922 Deci, E. L., & Ryan, R. M. (2012). Self-determination theory. Handbook of theories of social psychology, 1(20), 416-436. http://digital.casalini.it/9781446269008 Dhiman, D. B. (2023). Key issues and new challenges in new media technology in 2023: A critical review. Journal of Media & Management, 5(1), 1-4. https://ssrn.com/abstract=4387353 Dienstbier, R. A. (1989). Arousal and physiological toughness: implications for mental and physical health. Psychological Review, 96(1), 84-100. https://doi.org/10.1037/0033-295x.96.1.84 Doyle, J. P., Su, Y., & Kunkel, T. (2022). Athlete branding via social media: Examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly, 22(4), 506-526. https://doi.org/10.1080/16184742.2020.1806897 Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8-19. https://doi.org/10.1111/j.1468-2370.2009.00276.x Eggerman, M., & Panter-Brick, C. (2010). Suffering, hope, and entrapment: Resilience and cultural values in Afghanistan. Social Science & Medicine, 71(1), 71-83. https://doi.org/10.1016/j.socscimed.2010.03.023 Erz, A., & Heeris Christensen, A. B. (2018). Transforming consumers into brands: Tracing transformation processes of the practice of blogging. Journal of Interactive Marketing, 43(1), 69-82. https://doi.org/10.1016/j.intmar.2017.12.002 Fayrene, C. Y., & Lee, G. C. (2011). Customer-based brand equity: A literature review. Researchers World, 2(1), 33. Retrieved from https://proxyone.lib.nccu.edu.tw/login?url=https://www.proquest.com/scholarly-journals/customer-based-brand-equity-literature-review/docview/1006465381/se-2 FGR Footprint Report. (2019). Forest Green Rovers to Compensate Carbon Emissions Related to Fan Travel. Retrieved from https://sustainabilityreport.com/2019/07/31/forestgreen-rovers-to-compensate-carbon-emissions-related-to-fan-travel/ Fiske, S. T., Cuddy, A. J., & Glick, P. (2007). Universal dimensions of social cognition: Warmth and competence. Trends in Cognitive Sciences, 11(2), 77-83. https://doi.org/10.1016/j.tics.2006.11.005 Ford, J. L., Ildefonso, K., Jones, M. L., & Arvinen-Barrow, M. (2017). Sport-related anxiety: current insights. Open Access Journal of Sports Medicine, 8, 205-212. https://doi.org/10.2147/OAJSM.S125845 Fournier, S., & Eckhardt, G. M. (2019). Putting the person back in person-brands: Understanding and managing the two-bodied brand. Journal of Marketing Research, 56(4), 602-619. https://doi.org/10.1177/0022243719830654 Galli, N., & Vealey, R. S. (2008). "Bouncing back" from adversity: Athletes' experiences of resilience. The Sport Psychologist, 22(3), 316-335. https://doi.org/10.1123/tsp.22.3.316 Giertz, J. N., Hollebeek, L. D., Weiger, W. H., & Hammerschmidt, M. (2022). The invisible leash: When human brands hijack corporate brands' consumer relationships. Journal of Service Management, 33(3), 485-495. https://doi.org/10.1108/JOSM-06-2021-0211 Glac, K. (2012). The impact and source of mental frames in socially responsible investing. Journal of Behavioral Finance, 13(3), 184-198. https://doi.org/10.1080/15427560.2012.707716 Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal branding: Interdisciplinary systematic review and research agenda. Frontiers in Psychology, 9, 410466. https://doi.org/10.3389/fpsyg.2018.02238 Gould, D., Dieffenbach, K., & Moffett, A. (2002). Psychological characteristics and their development in Olympic champions. Journal of Applied Sport Psychology, 14(3), 172-204. https://doi.org/10.1080/10413200290103482 Gucciardi, D. F. (2017). Mental toughness: Progress and prospects. Current Opinion in Psychology, 16, 17-23. https://doi.org/10.1016/j.copsyc.2017.03.010 Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of Marketing Science, 45, 312-335. https://doi.org/10.1007/s11747-016-0509-2 Harter, S. (2002). Authenticity. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 382–394). Oxford University Press. https://psycnet.apa.org/record/2002-02382-027 Hatami, A., & Firoozi, N. (2017). A dynamic stakeholder model: An other-oriented ethical approach. Business Ethics: A European Review, 28, 349–360. https://doi.org/10.1111/beer.12222 He, R., & Tian, H. (2023). Social media influencer and source credibility: Endorsing content moderation on Douyin. International Journal of Communication, 17, 5760-5781. https://ijoc.org/index.php/ijoc/article/view/20974/4322 Henderson, T., & Arora, N. (2010). Doing well while doing good. Linking a social cause to product promotions: Why it works and how to make it more effective. NIM Marketing Intelligence Review, 2(1), 8-15. https://doi.org/10.2478/gfkmir-2014-0066 Hong, H. J., & Allen, J. (2022). An exploration of the resources of high-performance athletes and coaches to cope with unexpected transitions. Sport, Exercise, and Performance Psychology, 11(4), 412. https://doi.org/10.1037/spy0000306 Honora, A., Maryam, M. Z., & Haggerty, N. (2024). The bittersweet of consumer–human brand relationships in the social media context. Psychology & Marketing, 41(3), 547-574. https://doi.org/10.1002/mar.21932 Hsieh, Y. C., Lu, F. J., Gill, D. L., Hsu, Y. W., Wong, T. L., & Kuan, G. (2023). Effects of mental toughness on athletic performance: a systematic review and meta-analysis. International Journal of Sport and Exercise Psychology, 1-22. https://doi.org/10.1080/1612197X.2023.2204312 Huang, Y. A., Lin, C., & Phau, I. (2015). Idol attachment and human brand loyalty. European Journal of Marketing, 49(7/8), 1234-1255. https://doi.org/10.1108/MIP-06-2014-0118 Jiang, N., Khong, K.W., Gan, J.L., Turner, J.J., Teng, S. and Xavier, J.A. (2024), "Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media", Asia-Pacific Journal of Business Administration, 16(3), 589-612. https://doi.org/10.1108/APJBA-05-2022-0204 Jones, G., et al. (2002). What is this thing called mental toughness? An investigation of elite sport performers. Journal of Applied Sport Psychology, 14(3), 205-218. https://doi.org/10.1080/10413200290103509 Jones, G., Hanton, S., & Connaughton, D. (2007). A framework of mental toughness in the world's best performers. The Sport Psychologist, 21(2), 243-264. https://doi.org/10.1123/tsp.21.2.243 Jones, L., Avner, Z., & Denison, J. (2022). "After the dust settles": Foucauldian narratives of retired athletes'"Re-orientation" to exercise. Frontiers in Sports and Active Living, 4, 901308. https://doi.org/10.3389/fspor.2022.901308 Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. https://doi.org/10.1177/002224299305700101 Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. https://thearf-org-unified-admin.s3.amazonaws.com/MSI/2020/06/MSI_Report_01-107.pdf Keller, K. L. (2008). Brand planning. Utah: Brigham Young University. https://www.marksherrington.com/wp-content/uploads/2015/11/ebook-brand-planning.pdf Ki, C. W. C., Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55, 102133. https://doi.org/10.1016/j.jretconser.2020.102133 Kim, D. Y., & Hye-Young, K. (2023). Social media influencers as human brands: An interactive marketing perspective: An international journal. Journal of Research in Interactive Marketing, 17(1), 94-109. https://doi.org/10.1108/JRIM-08-2021-0200 Kirtley, J., & O'Mahony, S. (2023). What is a pivot? Explaining when and how entrepreneurial firms decide to make strategic changes and pivot. Strategic Management Journal, 44(1), 197-230. https://doi.org/10.1002/smj.3131 Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific journal of marketing and logistics, 33(1), 53-72. http://doi.org/10.1108/APJML-07-2019-0453 Kunkel, T., Baker, B. J., Baker III, T. A., & Doyle, J. P. (2021). There is no nil in NIL: Examining the social media value of student-athletes’ names, images, and likeness. Sport Management Review, 24(5), 839-861. https://doi.org/10.1080/14413523.2021.1880154 Kunkel, T., Doyle, J., & Na, S. (2022). Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy. European Sport Management Quarterly, 22(3), 358–378. https://doi.org/10.1080/16184742.2020.1791208 Ladhari, R., Cheikhrouhou, S., Morales, M. & Zaaboub, E. (2022) Antecedents and consequences of emotional attachment to sport teams brands. Journal of Brand Management 29(5), 454-469. https://doi.org/10.1057/s41262-022-00285-7 Leal, S. F. P. (2021). Do Athletes Deserve to Have Consumers Advocating for Them?: The Effect of Athlete Brand Personality, Brand Image Attributes and Brand Loyalty on Athlete Brand Advocacy: The Mediating Effect of Deservedness (Doctoral dissertation, ISCTE-Instituto Universitario de Lisboa (Portugal). https://repositorio.iscte-iul.pt/handle/10071/24043 Levesque, N., & Pons, F. (2020). The human brand: A systematic literature review and research agenda. Journal of Customer Behaviour, 19(2), 143-174. https://doi.org/10.1362/147539220X15929906305242 Liew, G. C., Kuan, G., Chin, N. S., & Hashim, H. A. (2019). Mental toughness in sport: Systematic review and future. German Journal of Exercise and Sport Research, 49(4), 381-394. https://doi.org/10.1007/s12662-019-00603-3 Lindsey Rudy (2023 May 19) Breaking Down NIL Money and What It Means for Athletes https://www.doola.com/blog/what-is-nil-money/ Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73. https://doi.org/10.1080/15252019.2018.1533501 Masten, A. S., Powell, J. L., & Luthar, S. S. (2003). A resilience framework for research, policy, and practice. Resilience and vulnerability: Adaptation in the context of childhood adversities, 1(25), 153-173. https://doi.org/10.1017/CBO9780511615788.003 Mathur, M., & Jain, S. (2021). Adversity quotient and resilience: The predictors of prosocial behavior in young adults. Indian Journal of Positive Psychology, 12(4), 397-402. Retrieved from https://proxyone.lib.nccu.edu.tw/login?url=https://www.proquest.com/scholarly-journals/adversity-quotient-resilience-predictors/docview/2622301818/se-2 McDougal, E. R., Syrdal, H. A., Gravois, R., & Kemp, A. (2023). Telling the tale: Applying a strategic brand storytelling process for STP planning. Journal of Strategic Marketing, 31(7), 1296-1316. https://doi.org/10.1080/0965254X.2021.1892803 Milošević, M., Zarić, I., Dopsaj, M., Ristić, I., & Sheard, M. (2024). Mental toughness and empathy as match performance predictors of high-level female basketball players. Biomedical Human Kinetics, 16(1), 131-138. https://doi.org/10.2478/bhk-2024-0013 Milyavskaya, M., Saffran, M., Hope, N., & Koestner, R. (2018). Fear of missing out: prevalence, dynamics, and consequences of experiencing FOMO. Motivation and emotion, 42(5), 725-737. https://doi.org/10.1007/s11031-018-9683-5 Mogaji, E., Badejo, F. A., Charles, S., & Millisits, J. (2022). To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly, 22(3), 379-397. https://doi.org/10.1080/16184742.2020.1789237 Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200-218. https://doi.org/10.1016/j.jcps.2014.11.006 Moulard, J. G., Garrity, C. P., & Rice, D. H. (2015). What makes a human brand authentic? Identifying the antecedents of celebrity authenticity. Psychology & Marketing, 32(2), 173–186. https://doi.org/10.1002/mar.20771 Mushkin, S. J. (1962). Health as an Investment. Journal of Political Economy, 70(5, Part 2), 129-157. http://www.journals.uchicago.edu/doi/pdf/10.1086/258730 Na, S., Kunkel, T., & Doyle, J. (2020). Exploring athlete brand image development on social media: The role of signaling through source credibility. European Sport Management Quarterly, 20(1), 88-108. https://doi.org/10.1080/16184742.2019.1662465 Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer- based brand authenticity. Journal of Business Research, 67(6), 1090-1098. https://doi.org/10.1016/j.jbusres.2013.06.001 Neacsu, M. (2024). Silviu neguț, a human brand and a social phenomenon. Amfiteatru Economic, 26(66), 666-675. https://doi.org/10.24818/EA/2024/66/666 Newland, A., Gitelson, R., & Legg, W. E. (2020). Examining the relationship between mental skills and grit in senior Olympic athletes. Journal of Aging and Physical Activity, 28(4), 658-667. https://doi.org/10.1123/japa.2019-0205 Ni, F., Zheng, Y., Qian, S., Shen, G., Wen-jing, Y., Yu-Wei, W., & Huang, Z. (2024). Mental toughness in adolescents: Bridging family relationships and depression across personality traits. BMC Psychology, 12, 1-10. https://doi.org/10.1186/s40359-024-01702-z Nicholls, A. R., Polman, R. C., Levy, A. R., & Backhouse, S. H. (2008). Mental toughness, optimism, pessimism, and coping among athletes. Personality and Individual Differences, 44(5), 1182-1192. https://doi.org/10.1016/j.paid.2007.11.011 Nunes, J. C., Ordanini, A., & Giambastiani, G. (2021). The concept of authenticity: What it means to consumers. Journal of Marketing, 85(4), 1-20. https://doi.org/10.1177/0022242921997 Osorio, M. L., Centeno, E., & Cambra-Fierro, J. (2020). A thematic exploration of human brands: Literature review and agenda for future research. The Journal of Product and Brand Management, 29(6), 695-714. https://doi.org/10.1108/JPBM-02-2019-2274 Panter-Brick, C. (2014). Health, risk, and resilience: Interdisciplinary concepts and applications. Annual Review of Anthropology, 43, 431-448. https://doi.org/10.1146/annurev-anthro-102313-025944 Panter‐Brick, C., Grimon, M. P., & Eggerman, M. (2014). Caregiver—child mental health: a prospective study in conflict and refugee settings. Journal of Child Psychology and Psychiatry, 55(4), 313-327. https://doi.org/10.1111/jcpp.12167 Parmentier, M. A., & Fischer, E. (2012). How athletes build their brands. International Journal of Sport Management and Marketing, 11(1-2), 106-124. https://doi.org/10.1504/IJSMM.2012.047232 Perry, J. L., Strycharczyk, D., Dagnall, N., Denovan, A., Papageorgiou, K. A., & Clough, P. J. (2021). Dimensionality of the Mental Toughness Questionnaire (MTQ48). Frontiers in Psychology, 12, 654836. https://doi.org/10.3389/fpsyg.2021.654836 Pomirleanu, N., Pavan, R. C., John-Mariadoss, B., & Schibrowsky, J. A. (2023). Building human brands: The role of critical reviews: An international journal. Journal of Research in Interactive Marketing, 17(5), 681-697. https://doi.org/10.1108/JRIM-05-2022-0133 Portal, S., Abratt, R., & Bendixen, M. (2018). Building a human brand: Brand anthropomorphism unraveled. Business Horizons, 61(3), 367-374. https://doi.org/10.1016/j.bushor.2018.01.003 Porto, R. B., Borges, C. P., & Dubois, P. G. (2024). Impression management through social media: impact on the market performance of musicians’ human brands. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-05-2023-4510 Raghavan, S., & Sandanapitchai, P. (2024). The relationship between cultural variables and resilience to psychological trauma: A systematic review of the literature. Traumatology: An International Journal, 30(1), 37-51. https://doi.org/10.1037/trm0000239 Raviv, A., Bar-Tal, D., Raviv, A., & Ben-Horin, A. (1996). Adolescent idolization of pop singers: Causes, expressions, and reliance. Journal of Youth and Adolescence, 25, 631-650. https://doi.org/10.1007/BF01537358 Rodrigues, C., Brandão, A., Billore, S., & Oda, T. (2023). The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective. Journal of Brand Management, 1-17. https://doi.org/10.1057/s41262-023-00342-9 Ronaldo, C. (2024). CR7 website: Ronaldo's own brand. https://cr7us.com/ Sachs, J. D. (2012). From millennium development goals to sustainable development goals. The Lancet, 379(9832), 2206-2211. https://doi.org/10.1016/S0140-6736(12)60685-0 Sathish, A. S. (2023). Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions. Advances in Decision Sciences, 27(4), 72-89. https://doi.org/10.47654/v27y2023i4p72-89 Seery, M. D., Holman, E. A., & Silver, R. C. (2010). Whatever does not kill us: cumulative lifetime adversity, vulnerability, and resilience. Journal of personality and social psychology, 99(6), 1025. https://doi.org/10.1037/a0021344 Shukla, M., Misra, R., & Gupta, R. (2023). Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty. Journal of Consumer Marketing, 40(6), 734-747. https://doi.org/10.1108/JCM-07-2021-4561 Shreffler, M. B., Hancock, M. G., & Schmidt, S. H. (2016). Self-presentation of female athletes: A content analysis of athlete avatars. International Journal of Sport Communication, 9(4), 460–475. https://doi.org/10.1123/IJSC.2016-0032 Southwick, S. M., Bonanno, G. A., Masten, A. S., Panter-Brick, C., & Yehuda, R. (2014). Resilience definitions, theory, and challenges: interdisciplinary perspectives. European Journal of Psychotraumatology, 5(s4). https://doi.org/10.3402/ejpt.v5.25338@zept20.2014.5.issue-s4 Spohrer, K. (2024). Resilience, self-discipline and good deeds – examining enactments of character education in English secondary schools. Pedagogy, Culture & Society, 32(1), 1-20. https://doi.org/10.1080/14681366.2021.2007986 Ströbel, T., & Germelmann, C. C. (2020). Exploring new routes within brand research in sport management. European Sport Management Quarterly, 20(1), 1–9. https://doi.org/10.1080/16184742.2019.1703068 Swaminathan, V., Sorescu, A., Steenkamp, J. B. E., O’Guinn, T. C. G., & Schmitt, B. (2020). Branding in a hyperconnected world: Refocusing theories and rethinking boundaries. Journal of Marketing, 84(2), 24-46. https://doi.org/10.1177/0022242919899 Tencati, A., Misano, N., & Castaldo, S. (2020). A Qualified Account of Supererogation: Toward a better conceptualization of corporate social responsibility. Business Ethics Quarterly, 30(2), 250–272. https://doi.org/10.1017/beq.2019.33 Thomson, M. (2006). Human brands: Investigating antecedents to consumers' strong attachments to celebrities. Journal of Marketing, 70(3), 104-119. https://doi.org/10.1509/jmkg.70.3.104 Thorpe, H., Toffoletti, K., & Bruce, T. (2017). Sportswomen and social media: Bringing third-wave feminism, post feminism, and neoliberal feminism into conversation. Journal of Sport and Social Issues, 41(5), 359–383. https://doi.org/10.1177/0193723517730808 Todd, C. S., Macdonald, D., Khoshnood, K., Mansoor, G. F., Eggerman, M., & Panter-Brick, C. (2012). Opiate use, treatment, and harm reduction in Afghanistan: recent changes and future directions. International Journal of Drug Policy, 23(5), 341-345. https://doi.org/10.1016/j.drugpo.2012.05.004 Tommy Chen (2019). RFD IG. https://www.facebook.com/RunForDream1/?locale=zh_TW Van Steenburg, E., Anaza, N. A., Ashhar, A., Barrios, A., Deutsch, A. R., Gardner, M. P., ... & Taylor, K. A. (2022). The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing. Journal of Consumer Affairs, 56(3), 1079-1105. https://doi.org/10.1111/joca.12437 Vallerand, R. J. (2000). Deci and Ryan’s Self-Determination Theory: A View from the Hierarchical Model of Intrinsic and Extrinsic Motivation. Psychological Inquiry, 11(4), 312–318. http://www.jstor.org/stable/1449629 Väätäinen, M., & Dickenson, P. (2019). (Re) examining the effects of athlete brand image (ABI) on psychological commitment: An empirical investigation using structural equation modeling (SEM) and fuzzy set qualitative comparative analysis (fsQCA). European Sport Management Quarterly, 19(2), 244–264. https://doi.org/10.1080/16184742.2018.1477728 Verma, P. (2021). The effect of brand engagement and brand love upon overall brand equity and purchase intention: A moderated–mediated model. Journal of Promotion Management, 27(1), 103-132. https://doi.org/10.1080/10496491.2020.1809591 Viola, I., & Isenberg, T. (2017). Pondering the concept of abstraction in (illustrative) visualization. IEEE transactions on visualization and computer graphics, 24(9), 2573-2588. https://doi.org/10.1109/TVCG.2017.2747545 Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617-644. https://doi.org/10.1111/ijcs.12647 Ye, S., & Gong, X. (2021). Funding the present and the future: Drivers of NPO's financial sustainability. Nonprofit Management and Leadership, 32(2), 197-218. https://doi.org/10.1002/nml.21483 White, G. R. T., Samuel, A., & Thomas, R. J. (2023). Exploring and expanding supererogatory acts: Beyond duty for a sustainable future: JBE. Journal of Business Ethics, 185(3), 665-688. https://doi.org/10.1007/s10551-022-05144-8 Wikipedia (Febuary, 2024)。List of most-followed Instagram accounts. https://en.wikipedia.org/wiki/List_of_most-followed_Instagram_accounts Wikipedia (June, 2024)。Chou Tien-Chen. https://en.wikipedia.org/wiki/Chou_Tien-Chen Williams, A. S., Jones, T. K., Brummett, K. J., & Pedersen, Z. P. (2024). Branding social justice in sport. In Routledge Handbook of Sport, Leisure, and Social Justice (pp. 419-430). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9781003389682-37/branding-social-justice-sport-antonio-williams-tanya-jones-kelly-brummett-zack-pedersen Yeung, C. W., & Wyer Jr, R. S. (2005). Does loving a brand mean loving its products? The role of brand-elicited affect in brand extension evaluations. Journal of Marketing Research, 42(4), 495-506. https://doi.org/10.1509/jmkr.2005.42.4.495
描述:	碩士國立政治大學全球傳播與創新科技碩士學位學程 111ZM1036
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111ZM1036
数据类型:	thesis
显示于类别:	[全球傳播與創新科技碩士學位學程] 學位論文

文件中的档案:

档案	描述	大小	格式	浏览次数
103601.pdf		3079Kb	Adobe PDF	0	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回馈