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政大機構典藏 > 傳播學院 > 國際傳播英語碩士學程 > 學位論文 > Item 140.119/153549

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/153549

Title:	算法預設: 探討線上占卜對戀愛關係品質的影響 Algorithm Predestination: Examine the Influence of Online Fortune-Telling on Romantic Relationship Quality
Authors:	林煜蓮 Chaiyanan, Busabong
Contributors:	蔡葵希 Christine Cook 林煜蓮 Busabong Chaiyanan
Keywords:	命理學占星術戀愛關係在線算命社交媒體演算法泰國文化認知失調 predestination belief astrology romantic relationship online fortune-telling social media algorithms Thai culture cognitive dissonance
Date:	2024
Issue Date:	2024-09-04 16:02:34 (UTC+8)
Abstract:	命理學和占星術的信仰長期以來一直深深植根於泰國文化中，滲透到生活的方方面面，並通過技術進步和通訊方式的變化而持續發展。這種現象說明了人們如何依賴媒體進行指導和驗證，通過提供應對關係挑戰和社會壓力的機制，在泰國發揮著重要的社會功能。本研究使用媒介依賴理論和認知失調理論，研究了在線算命對當代泰國社會中感知浪漫關係質量的影響，得以發現在泰國文化中的重要性。這些發現提供了部分支援，即經常參與在線算命內容的個人更有可能將關係結果歸因於外部力量而不是個人能動性。由於社交媒體演算法的特點，人們發現對控制和娛樂的感知極大地提高了在線算命的吸引力，提高了其在社交媒體平臺上的頻率和受歡迎程度。社交媒體演算法創造了回音室並強化了確認偏見，其影響在塑造使用者對算命內容的參與度方面是顯而易見的。這些結果凸顯了進一步調查算命的心理和社會作用的必要性，特別是在性別動態和關係壓力方面，以促進更健康地參與此類內容和更有效的關係管理策略，在資訊過載可以塑造或強化信念的時代。 The belief in predestination and astrology has been deeply rooted in Thai culture for a long time, permeating every aspect of life and enduring through technological advancements and changes in communication. This phenomenon illustrates how individuals rely on media for guidance and validation, serving a significant social function in Thailand by offering coping mechanisms for relationship challenges and societal pressures. This study examines the influence of online fortune-telling on perceived romantic relationship quality in contemporary Thai society, where astrology and horoscopes hold significant cultural importance, using Media Dependency Theory and Cognitive Dissonance Theory. The findings provide partial support that individuals who frequently engage with online fortune-telling content are more likely to attribute relationship outcomes to external forces rather than personal agency. With the feature of social media algorithms, perception of control and entertainment were found to significantly contribute to the appeal of online fortune-telling, enhancing its frequency and popularity on social media platforms. The influence of social media algorithms, which create echo chambers and reinforce confirmation bias, was evident in shaping users’ engagement with fortune-telling content. These results highlight the need for further investigation into the psychological and social roles of fortune-telling, particularly regarding gender dynamics and relationship stress, to promote healthier engagement with such content and more effective relationship management strategies in an era where information overload can shape or reinforce beliefs.
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Description:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 111461019
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Appears in Collections:	[國際傳播英語碩士學程] 學位論文

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