English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51709770      Online Users : 227
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/153410


    Title: 永續消費趨勢下的消費決策:以電商平台採行循環再利用包裝機制為例
    Consumer Decision-making under the Trend of Sustainable Consumption: Taking the Recycling Packaging Mechanism Adopted by E-commerce Platforms as an Example
    Authors: 彭敬鈞
    Peng, Ching-Chun
    Contributors: 陳憶寧
    Chen, Yi-Ning
    彭敬鈞
    Peng, Ching-Chun
    Keywords: 循環再利用包裝機制
    理性行為理論
    環境關懷
    知覺價值
    Recycling Packaging Mechanism
    Theory of Reasoned Action (TRA)
    Environmental Concern
    Perceived Value
    Date: 2024
    Issue Date: 2024-09-04 15:06:05 (UTC+8)
    Abstract: 本研究著眼於探討電商平台消費者對於循環再利用包裝機制的消費決策歷程,在既有理性行為理論架構中,增加環境關懷自變項,以了解消費者對於環境議題的重視,是否會顯著影響其對於該機制的態度?並增加知覺價值中介變項,以更深入理解電商平台消費者對於循環再利用包裝機制的看法。

    本研究共回收401份有效樣本,使用線性迴歸分析、中介效果分析進行資料分析,研究結果發現:環境關懷與態度存在正相關,態度與知覺價值各構面皆具有顯著正相關,而在知覺價值與使用意圖關聯性方面,除了嘗新性價值與使用意圖之間的關聯性不顯著,其餘知覺價值構面(功能性價值、社會性價值、情感性價值、情境性價值)皆與使用意圖存在顯著正相關;經中介效果分析後,則確定態度可經由知覺價值中介影響電商平台消費者採用循環再利用包裝機制的意圖。
    This study focuses on exploring the consumption decision-making process of consumers on e-commerce platforms regarding recycling packaging mechanisms. In the Theory of Reasoned Action (TRA), an independent variable of environmental concern is added to understand whether consumers’ attention to environmental issues will be significant. Affect its attitude towards this mechanism? And add the intermediary variable of perceived value to gain a deeper understanding of e-commerce platform consumers' views on the recycling packaging mechanism.

    This study collected a total of 401 valid samples and used linear regression analysis and mediation analysis for data analysis. The research results found that there is a positive correlation between environmental concern and attitude, and there is a significant positive correlation between attitude and perceived value, and between perceived value and the intention of use, except for the insignificant correlation between epistemic value and intention of use, the other aspects of perceived value (functional value, social value, emotional value, situational value) are all significantly positive with intention of use. Relevant; after verification by mediation analysis, it is determined that attitude can influence the intention of consumers on e-commerce platforms to adopt recycling packaging mechanisms through perceived value intermediary.
    Reference: 中文文獻

    朱宣翰(2023)。 《政治人物學位論文抄襲之於投票決定、政治人物信任度以及道德價值觀之第三人效果研究》。 輔仁大學大眾傳播研究所論文
    吳麗珍、黃惠滿、李浩銑(2014)〈方便取樣和立意取樣之比較〉。《護理雜誌》,61(3), 頁105-111。

    英文文獻
    Agarwal, M. K., & Rao, V. R. (1996). An empirical comparison of consumer-based measures of brand equity. Marketing letters, 7, 237-247.
    Ahmed, R. R., Streimikiene, D., Qadir, H., & Streimikis, J. (2023). Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA. Environ Sci Pollut Res Int, 30(5), 11473-11495.
    Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
    Arshad, H. M., Saleem, K., Shafi, S., Ahmad, T., & Kanwal, S. (2021). Environmental Awareness, Concern, Attitude and Behavior of University Students: A Comparison Across Academic Disciplines. Polish Journal of Environmental Studies, 30(1), 561-570.
    Banytė, J., Šalčiuvienė, L., Dovalienė, A., Piligrimienė, Ž., & Sroka, W. (2020). Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions. Sustainability, 12(16).
    Bojanowska, A., & Sulimierska, A. (2023). Consumer Awareness of Biodegradability of Food Products Packaging. Sustainability, 15(18).
    Bollen, K. A. (1989). Structural equations with latent variables. Oxford, England: John Wiley & Sons.
    Cembranel, P., Bravim, J. M., Rita, R. M., Camargo, A. C., Borchard, G. C., de Andrade Guerra, J. B., & Beattie, V. I. (2023). Climate Change Strategies: Handling the Challenges of Adapting to a Changing Climate (pp. 23-35).
    Chathoth, P. K., Ungson, G. R., Harrington, R. J., & Chan, E. S. W. (2016). Co-creation and higher order customer engagement in hospitality and tourism services. International Journal of Contemporary Hospitality Management, 28(2), 222-245.
    Chatterjee, P., & McGinnis, J. (2010). Customized Online Promotions: Moderating Effect Of Promotion Type On Deal Value, Perceived Fairness, And Purchase Intent. Journal of Applied Business Research, 26.
    Correia, E., Sousa, S., Viseu, C., & Larguinho, M. (2023). Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour. Int J Environ Res Public Health, 20(2).
    Cortina, J. (1993). What Is Coefficient Alpha? An Examination of Theory and Applications. Journal of Applied Psychology, 78, 98-104.
    Dewi, W. W. A., Avicenna, F., & Meideline, M. M. (2020). Purchase Intention of Green Products Following an Environmentally Friendly Marketing Campaign: Results of a Survey of Instagram Followers of InnisfreeIndonesia.
    Dragolea, L.-L., Butnaru, G. I., Kot, S., Zamfir, C. G., Nuţă, A.-C., Nuţă, F.-M., . . . Ştefănică, M. (2023). Determining factors in shaping the sustainable behavior of the generation Z consumer. Frontiers in Environmental Science, 11
    Escursell, S., Llorach-Massana, P., & Roncero, M. B. (2021). Sustainability in e-commerce packaging: A review. J Clean Prod, 280, 124314.
    Fisk, G. (1973). Criteria for a Theory of Responsible Consumption. Journal of Marketing, 37(2), 24-31.
    Floyd, M. F., Jang, H., & Noe, F. P. (1997). The Relationship Between Environmental Concern and Acceptability of Environmental Impacts among Visitors to Two U.S. National Park Settings. Journal of Environmental Management, 51(4), 391-412.
    Franzen, A., & Vogl, D. (2012). Acquiescence and the Willingness to Pay for Environmental Protection: A Comparison of the ISSP, WVS, and EVS*. Social Science Quarterly, 94(3), 637-659.
    Goedertier, F., Weijters, B., & Van den Bergh, J. (2024). Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive? Generational, Gender, and Country Differences. Sustainability, 16(9).
    Hanna, J. G. (1980). A typology of consumer needs. Research in marketing, 3(1), 83-104.
    Hays, R. D., Liu, H., & Kapteyn, A. (2015). Use of Internet panels to conduct surveys. Behavior Research Methods, 47(3), 685-690.
    Hanyu, K., Kishino, H., Yamashita, H., & Hayashi, C. (2000). Linkage between recycling and consumption: a case of toilet paper in Japan. Resources, Conservation and Recycling, 30(3), 177-199.
    Harrison, R. L., & Reilly, T. M. (2011). Mixed methods designs in marketing research. Qualitative Market Research: An International Journal, 14(1), 7-26.
    Helm, S., & Subramaniam, B. (2019). Exploring Socio-Cognitive Mindfulness in the Context of Sustainable Consumption. Sustainability, 11(13).
    Hijazi, R. (2023, 2023//). Perceived Service Quality of Mobile Banking and Co-creation Intention: The Mediating Role of Epistemic Value and the Moderating Influence of Digitalization Anxiety. Paper presented at the Cutting-Edge Business Technologies in the Big Data Era, Cham.
    Hume, M., & Sullivan Mort, G. (2010). The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts. Journal of Services Marketing, 24(2), 170-182.
    Johnstone, L., & Lindh, C. (2022). Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe's millennials. Journal of Retailing and Consumer Services, 64.
    Kang, K., Lu, J., Guo, L., & Li, W. (2021). The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms. International Journal of Information Management, 56, 102251.
    Katona, G. (1953). Rational behavior and economic behavior. Psychological Review, 60(5), 307-318.
    Katona, G., Strümpel, B., & Zahn, E. (1971). Aspirations and Affluence: Comparative Studies in the United States and Western Europe: McGraw-Hill.
    Ko, E., Ph.D, E., & Lee, E. (2009). Modeling Consumer Adoption of Mobile Shopping for Fashion Products in Korea. Psychology and Marketing, 26, 669-687.
    Kumar, P. (2016). State of green marketing research over 25 years (1990-2014). Marketing Intelligence & Planning, 34(1), 137-158.
    Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products. Journal of Consumer Marketing, 18, 503-520.
    Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586.
    Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370-396.
    Maslow, A. H. (1954). Motivation and personality (First edition ed.). New York: Harper & Row, Publishers New York.
    Maslow, A. H. (1970). Motivation and Personality: Harper & Row.
    Onwuegbuzie, A. J., & Leech, N. L. (2007). A Call for Qualitative Power Analyses. Quality & Quantity, 41(1), 105-121.
    Ottman, J., Stafford, E., & Hartman, C. (2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment, 48, 22-36.
    Pan, D., Fan, W., & Kong, F. (2022). Dose environmental information disclosure raise public environmental concern? Generalized propensity score evidence from China. Journal of Cleaner Production, 379, 134640.
    Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717-731
    Priyadarsini, M. K., PraveenKumar, T., Lakshmi, B. A., Jyotsna, S. A., & Swetha, A. (2022, 2022//). Do Millennial Exhibit Environmentally Responsive Consumption Behaviors—A Study on Determinants of Green Purchase Decision?
    Pura, M. (2005). Linking perceived value and loyalty in location‐based mobile services. Managing Service Quality: An International Journal, 15(6), 509-538.
    Qi, X., Yu, H., & Ploeger, A. (2020). Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention–Behaviour Gap: A Qualitative Study among Consumers in a Chinese Context. International Journal of Environmental Research and Public Health, 17(19).
    Rogers, E. M. (1995). Diffusion of Innovations: Modifications of a Model for Telecommunications. In M.-W. Stoetzer & A. Mahler (Eds.), Die Diffusion von Innovationen in der Telekommunikation (pp. 25-38).
    Salehzadeh, R., & Pool, J. K. (2017). Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands. Journal of International Consumer Marketing, 29(2), 74-82.
    Setó-Pamies, D. (2015). The Relationship between Women Directors and Corporate Social Responsibility. Corporate Social Responsibility and Environmental Management, 22(6), 334-345.
    Shabbir, M. S., Bait Ali Sulaiman, M. A., Hasan Al-Kumaim, N., Mahmood, A., & Abbas, M. (2020). Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE. Sustainability, 12(21), 8977.
    Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.
    Sipilä, J., Tarkiainen, A., & Levänen, J. (2024). Exploration of public discussion around sustainable consumption on social media. Resources, Conservation and Recycling, 204, 107505.
    Sobel, M. E. (1982). Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models. Sociological Methodology, 13, 290-312.
    Stranieri, S., Ricci, E. C., Stiletto, A., & Trestini, S. (2022). How about choosing environmentally friendly beef? Exploring purchase intentions among Italian consumers. Renewable Agriculture and Food Systems, 38, 1-11.
    Sulphey, M. M., & Faisal, S. (2021). Connectedness to Nature and Environmental Concern as Antecedents of Commitment to Environmental Sustainability. International Journal of Energy Economics and Policy, 11(2), 208-219.
    Takemura, K. (2020). Behavioral Decision Theory: Oxford University Press.
    Tawde, S., Kamath, R., & ShabbirHusain, R. V. (2023). ‘Mind will not mind’ – Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy. Journal of Cleaner Production, 383, 135506.
    Tsai, W.-H. S., Liu, Y., & Chuan, C.-H. (2021). How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue. Journal of Research in Interactive Marketing, 15(3), 460-482.
    Tu, J.-C., Zhang, X.-Y., & Huang, S.-Y. (2018). Key Factors of Sustainability for Smartphones Based on Taiwanese Consumers’ Perceived Values. Sustainability, 10(12).
    Ubale, P. (2018). A study of mediation testing in a casual regression analysis: An overview. International Journal of Agricultural and Statistics Sciences, 14.
    van Birgelen, M., Semeijn, J., & Keicher, M. (2008). Packaging and Proenvironmental Consumption Behavior: Investigating Purchase and Disposal Decisions for Beverages. Environment and Behavior, 41(1), 125-146.
    Wang, F.-J., Hsiao, C.-H., Shih, W.-H., & Chiu, W. (2023). Impacts of Price and Quality Perceptions on Individuals’ Intention to Participate in Marathon Events: Mediating Role of Perceived Value. Sage Open, 13(2).
    Wang, X., Waris, I., Bhutto, M. Y., Sun, H., & Hameed, I. (2022). Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups. International Journal of Environmental Research and Public Health, 19(15).
    Weigel, R., & Weigel, J. (1978). Environmental Concern: The Development of a Measure. Environment and Behavior, 10(1), 3-15.
    Yaghoubi Farani, A., Mohammadi, Y., & Ghahremani, F. (2019). Modeling farmers’ responsible environmental attitude and behaviour: a case from Iran. Environmental Science and Pollution Research, 26(27).
    Yan, C., Siddik, A. B., Akter, N., & Dong, Q. (2023). Factors influencing the adoption intention of using mobile financial service during the COVID-19 pandemic: the role of FinTech. Environmental Science and Pollution Research, 30(22).
    Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
    Zhang, W., & Luo, B. (2021). Do environmental concern and perceived risk contribute to consumers' intention toward buying remanufactured products? An empirical study from China. Clean Technologies and Environmental Policy, 23(2), 463-474.

    網路資料

    Eliza Barclay & Brian Resnick(2019)。〈How Big Was the Global Climate Strike? 4 Million People, Activists Estimate.〉,《VOX》。上網日期:2019年09月22日。取自:https://www.vox.com/energy-and-environment/2019/9/20/20876143/climate-strike-2019-september-20-crowd-estimate
    Giada Nizzoli(2023)。〈Clothes in a Click: Is Online Shopping More Sustainable?〉。上網日期:2023年05月17日。取自:https://www.projectcece.com/blog/581/is-online-shopping-more-sustainable/
    United Nations. (1992)。〈Agenda 21〉。 取自: https://sustainabledevelopment.un.org/outcomedocuments/agenda21
    MIC 資策會產業情報研究所(2022)。〈【電商購物節大調查】2022電商購物節消費年成長44% 年均消21,728元 中高齡族群最響應電商造節 北部消費力拉高整體平均〉。上網日期:2022年11月08日。取自:https://mic.iii.org.tw/news.aspx?id=632
    PwC Taiwan(2023)。〈《PwC 2023全球消費者洞察報告》「永續」成為消費者購物的關鍵指標〉。取自:https://www.pwc.tw/zh/publications/sustainability-news/sustainability-news-230413.html
    Simon Kemp(2023)。〈DIGITAL 2023: TAIWAN〉,《DATAREPORTAL》。上網日期:2023年02月13日。取自:https://datareportal.com/reports/digital-2023-taiwan
    陳嘉怡、卓怡君、歐宇祥(2023) 。〈電商網購包材「瘦身」7月上路/違規使用PVC可罰1200~6000元 減量不符規定處3萬~15萬罰鍰〉,《自由時報》。上網日期:2023年02月17日。取自:https://news.ltn.com.tw/news/life/paper/1567446
    政治大學商學院(2023)。〈2023消費者永續指數 揭露民眾ESG認知與永續消費行為〉。上網日期:2023年08月15日。取自:https://www.nccu.edu.tw/p/406-1000-14823,r131.php?Lang=zh-tw
    孫文臨(2021)。〈減碳不分世代-青年抗暖大遊行9月25日登場〉。上網日期:2021年09月03日。取自:https://ubrand.udn.com/ubrand/story/12116/5716662
    蔡淑芬(2023)。〈台科大研究報告:循環包裝可減少逾5成碳排放量〉,《工商時報》。上網日期:2023年07月26日。取自:https://www.ctee.com.tw/news/20230726700343-431202
    卜彥之(2023)。〈蝦皮攜手賣家推循環包裝計畫2.0〉,《中國時報》。上網日期:2023年10月25日。取自:https://www.chinatimes.com/newspapers/20231025000509-260110?chdtv
    陳君毅、陳映璇(2022)。〈蝦皮店到店推循環袋,全台700間門市可用!與momo、PChome做法有何不同?〉,《今周刊》。上網日期:2022年10月04日。取自:https://esg.businesstoday.com.tw/article/category/180696/post/202210040015/%E8%9D%A6%E7%9A%AE%E5%BA%97%E5%88%B0%E5%BA%97%E6%8E%A8%E5%BE%AA%E7%92%B0%E8%A2%8B%EF%BC%8C%E5%85%A8%E5%8F%B0700%E9%96%93%E9%96%80%E5%B8%82%E5%8F%AF%E7%94%A8%EF%BC%81%E8%88%87momo%E3%80%81PChome%E5%81%9A%E6%B3%95%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F
    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    111464029
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111464029
    Data Type: thesis
    Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

    Files in This Item:

    File Description SizeFormat
    402901.pdf2921KbAdobe PDF0View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback