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| Title: | 金融業公民開發策略分析—以摩根大通為例
Analysis of Citizen Development Strategies in the Financial Industry: A Case Study of JPMorgan Chase & Co. |
| Authors: | 莊明萱
Chuang, Ming-Hsuan |
| Contributors: | 黃國峯
林谷合
Huang, Kuo-Feng
Lin, Ku-Ho
莊明萱
Chuang, Ming-Hsuan |
| Keywords: | 公民開發
低程式碼開發平台
金融業
數位轉型
摩根大通
Citizen Development
Low-code Development Platforms
Financial Industry
Digital Transformation
JPMorgan Chase & Co. |
| Date: | 2024 |
| Issue Date: | 2024-09-04 14:09:47 (UTC+8) |
| Abstract: | 公民開發(Citizen Development)是一種新興的軟體開發模式，鼓勵非資訊部門的員工，即「公民開發者」，利用低程式碼開發平台參與應用程式的開發。這種模式不僅能緩解科技人才短缺的壓力，還能提高開發效率、降低開發成本，並提升員工參與度。
本研究旨在探討金融業公民開發的成功關鍵，以美國金融業為例，深入剖析其成功
背後的內外部因素。研究首先透過文獻探討，回顧公民開發的定義、發展背景、技術工具、應用領域與資訊安全議題，並梳理相關理論模型。接著，運用波特鑽石理論模型，比較分析美國與台灣金融業在公民開發方面的競爭優勢與挑戰。
個案研究則聚焦於摩根大通集團(JPMorgan Chase & Co.)，這家全球金融巨頭成功推行公民開發的經驗。透過策略形態分析法分析其策略制定、執行與成效，歸納出成功關鍵，包括明確的策略目標、完善的組織架構、積極的員工賦能與培訓，以及與外部技術夥伴的緊密合作。
研究結果顯示，摩根大通的成功不僅源於美國金融業在人才、技術、資金等方面的
優勢，更重要的是，他們將公民開發視為一項策略性投資，透過完善的規劃與執行，將其融入企業文化，激發員工的創新潛能，並實現業務流程的優化與效率提升。
最後，本研究根據研究結果，提出台灣金融業推行公民開發的策略建議，包括法規
開放、人才培育、技術引進與合作夥伴關係的建立。同時也強調，公民開發並非單純的技術導入，更是一項涉及組織文化、員工思維與工作模式的全面變革，需要企業從上到下共同努力，才能實現數位轉型的目標。
Citizen Development is an emerging software development model that encourages employees outside of the Information Technology department to participate in application development using low-code platforms. This model not only alleviates the pressure of the shortage of technology professionals, but also improves development efficiency, reduces costs, and enhances employee engagement.
This study aims to explore the key success factors of citizen development in the financial indu stry, using the U.S. financial industry as an example to analyze the internal and external factors behind its success. The research first reviews the definition, development background, technical tools, application areas, and information security issues of citizen development through literature review, and sorts out relevant theoretical models. Porter's Diamond Model is used to analyze the competitive advantages and challenges of the financial industries in the U.S. and Taiwan for citizen development.
The case study focuses on JPMorgan Chase & Co., a global financial giant that has successfully implemented citizen development. By analyzing its strategy formulation, implementation, and effectiveness, the key success factors are summarized, including clear strategic goals, a sound organizational structure, active employee empowerment, and close cooperation with external technology partners.
The research results show that the success of JPMorgan Chase & Co. is not only due to the advantages of the U.S. financial industry, but more importantly, they integrate citizen development into the corporate culture through sound planning and implementation, stimulating employees' innovative potential and achieving optimization and efficiency improvement of business processes.
Finally, this study proposes recommendations for the implementation of citizen development in Taiwan's financial industry, including deregulation, talent cultivation, technology introduction, and the establishment of partnerships. It also emphasizes that citizen development is not simply the introduction of technology, but a comprehensive change that requires joint efforts from the top-down of the enterprise to achieve the goal of digital transformation. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
111363004 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111363004 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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