政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152815

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152815

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政大典藏 > College of Communication > Master`s Program in Communication > Theses > Item 140.119/152815

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152815

Title:	從驚訝闡述傾向探討偶然政治醜聞暴露對政治討論與表達的影響 The Impact of Incidental Political Scandal Exposure on Political Discussion and Expression from the Surprised Elaboration Tendency
Authors:	陳宴馨 Chen, Yan-Sin
Contributors:	韓義興陳宴馨 Chen, Yan-Sin
Keywords:	偶然新聞暴露驚訝驚訝闡述政治討論政治表達政治醜聞 Incidental news exposure Surprise Surprised elaboration Political discussion Political expression Political scandal
Date:	2024
Issue Date:	2024-08-05 14:10:26 (UTC+8)
Abstract:	本研究探討社群媒體偶然新聞暴露下，個人偶然接觸到政治人物醜聞新聞時產生的驚訝，以及驚訝情緒對社群媒體上政治討論意願與政治表達傾向的影響，將Eskreis-Winkler 與 Fishbach（2022）所提出的驚訝闡述傾向（surprised elaboration）延伸至社群媒體上的政治參與行為動機來進行探索與檢驗。本研究採線上實驗法，實驗設計以Facebook上的文字貼文形式呈現刺激物，並分為兩組，分別為偶然暴露於政治醜聞新聞的實驗組和沒有政治醜聞暴露的控制組。本研究發現，在不考慮驚訝情緒的情況下，偶然政治醜聞新聞暴露對政治討論意願與政治表達傾向並無顯著影響，然而，當加入驚訝情緒作為中介時，有偶然政治醜聞新聞暴露的個人會因為驚訝程度越高，而有更高的政治討論意圖與政治表達傾向。這樣的結果強調了驚訝情緒在資訊處理過程中的重要性，以及驚訝在偶然暴露於政治醜聞新聞時對政治討論與表達傾向的正向中介效果。此結果可供新聞從業者和政治內容發布者進一步思考，如何針對政治醜聞或是令人感到驚訝的政治事件進行揭露與傳播，以提升公民政治討論與表達的行為傾向，進而加速政治新聞傳播、促進政治參與行為。 This study examines the impact of incidental exposure to political scandal news on social media on individuals' surprise and how this surprise influences their intentions for political discussion and expression on social media. The research extends the concept of "surprised elaboration" proposed by Eskreis-Winkler and Fishbach (2022) to the context of political participation on social media. An online experiment was conducted using Facebook text posts, with participants divided into an experimental group exposed to political scandal news and a control group with non-scandal news exposure. The findings indicate that without considering surprise, incidental exposure to political scandal news does not significantly affect political discussion or expression intentions. However, when surprise is included as a mediator, higher levels of surprise due to scandal news exposure lead to increased political discussion and expression intentions. These results underscore the importance of surprise in information processing and its positive mediating effect on political discussion intention and expression tendency. This insight is valuable for journalists and political content creators in enhancing the dissemination and disclosure of political scandal news, thereby promoting political participation intentions and behaviors.
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Description:	碩士國立政治大學傳播學院傳播碩士學位學程 110464052
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