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| Title: | 商業計劃書-GOJAP:五種香料口味調味粉
GOJAP: Five-Spices Seasoning Powder |
| Authors: | 范心蓉
Apirakadule, Chonnigarn |
| Contributors: | 吳文傑
Wen-Chieh Jack Wu
范心蓉
Chonnigarn Apirakadule |
| Keywords: | 五香調味料
健康意識
方便
道地泰國風味
泰國市場
Five-spices seasoning
Health-conscious
Convenience
Authentic Thai flavors
Thai market |
| Date: | 2024 |
| Issue Date: | 2024-08-05 13:47:06 (UTC+8) |
| Abstract: | GOJAP 五香粉商業計畫的靈感來自於我們在泰國曼谷經營已久的餐廳中的一個珍貴家族食譜。這道以高品質香料製成的“豐富五香湯粉”（Kuay Jap Nam Khon）以其濃郁複雜的風味深受顧客喜愛。鑑於泰國日益增長的健康飲食趨勢，GOJAP 旨在通過提供低鈉、天然甜味的調味粉來滿足對方便且營養餐食解決方案的需求，同時保持傳統泰國美食的地道風味。這款產品專為那些忙碌卻又追求健康且易於準備餐食的個人設計，不會在味道上妥協。
我們的目標是通過提供健康益處和地道口味的獨特結合，在競爭激烈的泰國市場中脫穎而出。此商業計畫探討了 GOJAP 通過提升家常菜風味並支持健康生活方式來填補市場空隙的潛力。它概述了我們的戰略方法、市場分析、運營計畫和財務預測，以確保 GOJAP 在競爭激烈的泰國調味市場成功啟動和增長。
The business plan for GOJAP’s Five-Spices Seasoning Powder is inspired by a treasured family recipe from our longstanding restaurant in Bangkok, Thailand. Known for its rich and complex flavors derived from high-quality spices, our "Rolled Rice Noodles in Five-Spices Broth" (Kuay Jap Nam Khon) has been a beloved dish among our patrons. Recognizing the growing trend of health-conscious eating in Thailand, GOJAP aims to meet the demand for convenient and nutritious meal solutions by offering a low-sodium, naturally sweetened seasoning powder that retains the authentic flavors of traditional Thai cuisine. This product is designed for busy individuals who seek healthy and easy-to-prepare meals without compromising on taste.
Our goal is to create a brand that stands out in the competitive Thai market by providing a unique blend of health benefits and authentic taste. This business plan explores the potential of GOJAP to fill the market gap by enhancing the flavor of home-cooked meals while supporting a healthy lifestyle. It outlines our strategic approach, market analysis, operational plan, and financial projections to ensure the successful launch and growth of GOJAP in the competitive Thai seasoning market. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933032 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111933032 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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