政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152745

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152745

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/152745

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152745

Title:	Z世代資訊遺漏恐懼症、從眾消費與炫耀性消費行為之關係 A Study of Relationships among Generation Z’s Fear of Missing Out, Conformity Consumption and Conspicuous Consumption Behavior
Authors:	楊子瑤 Yang, Tzu-Yao
Contributors:	何富年 Foo, Nin-Ho 楊子瑤 Yang, Tzu-Yao
Keywords:	Z世代資訊遺漏恐懼症從眾消費炫耀性消費 generation Z Fear of Missing Out (FoMO) conformity consumption conspicuous consumption
Date:	2024
Issue Date:	2024-08-05 13:46:31 (UTC+8)
Abstract:	本研究旨在調查Z世代資訊遺漏恐懼症、從眾消費和炫耀性消費行為之關係，以及從眾消費是否對Z世代資訊遺漏恐懼症與其炫耀性消費行為之間具有調節關係。這項研究的調查對象是Z世代消費者。以抽樣方式蒐集數據，發放問卷597份，全部有效且回收率100%。本研究所使用的資料分析方法包括描述性分析、信效度分析、變異數分析、相關分析和中介分析。研究結果顯示：（1）FoMO對Z世代族群的炫耀性消費行為有顯著影響； (2)FoMO對Z世代族群的從眾消費行為有顯著影響; （3）從眾消費對Z世代FoMO與炫耀性消費之間的關係有部分調節。 This study aims to investigate Generation Z’s fear of missing out, conformity consumption, and conspicuous consumption relationships. It also seeks to determine whether conformity consumption mediates the relationship between Generation Z's fear of missing out and their conspicuous consumption. The participants in this study were Generation Z consumers. Data was collected using a sampling method, resulting in 597 distributed questionnaires, all of which were valid, achieving a 100% recovery rate. Data analysis methods used in this study include descriptive analysis, reliability and validity analysis, variance analysis, correlation analysis, and mediation analysis. The research findings indicate that: (1) FoMO has a significant impact on the conspicuous consumption behavior of Generation Z group; (2) FoMO has a significant impact on the conformity consumption behavior of Generation Z group; and (3) Conformity consumption partially mediates the relationship between Generation Z’s fear of missing out and conspicuous consumption.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933024
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111933024
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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