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| Title: | 地方創生組織與利害關係人之價值共創：知識分享觀點
A Study on Value Co-Creation between Regional revitalization Organization and Stakeholders through Knowledge Sharing perspective |
| Authors: | 吳瑀潔
Wu, Yu-Chieh |
| Contributors: | 張瑜倩
Chang, Yu-Chien
吳瑀潔
Wu, Yu-Chieh |
| Keywords: | 地方創生
價值共創
知識分享
利害關係人
Regional revitalization
Value co-creation
Knowledge sharing
Stakeholders |
| Date: | 2024 |
| Issue Date: | 2024-08-05 13:07:28 (UTC+8) |
| Abstract: | 隨著全球化和高度城市化的發展進程，許多區域正面臨青壯年人口流失、經濟衰退及文化失傳等挑戰。台灣借鏡2014年日本首相安倍晉三提出之地方創生政策，嘗試以五個面向之政策來解決區域問題。
本研究旨在探討地方創生組織與其利害關係人如何共創價值，理論之基礎奠定在服務主導邏輯之上，並以金魚厝邊作為個案，並以質性研究方法收取資料，討論如何透過建立平台以推動價值共創者資源的交換與媒合，解決區域問題並實現各方利害關係人價值之獲取。在地方創生的背景下，價值共創意味著地方創生組織和利害關係人共同參與地方發展計劃、共享資源、分享知識、共同解決問題，達成共贏。而知識分享在這個過程中扮演著關鍵角色，藉由知識分享，地方創生組織和利害關係人可以互相學習，提升合作效果，促進地方的創新和發展。
本研究發現金魚厝邊作為強調中介功能的地方創生組織，透過三大知識分享的媒介—頭城老街文化藝術季、暑期蹲點見習課程和青年創業課程，以知識為傳遞基礎，促進利害關係人之間的交流互動。在這個過程中，不僅推動頭城歷史與傳統技藝的傳承，讓在地職人有展示個人作品的機會，間接傳遞其個人對頭城的情感及印象；另一方面也改善頭城鎮之創就業環境，吸引青壯年人口返鄉投入帶動家鄉發展的行列。綜合上述，本研究以「金魚。厝邊」為個案，探討其與在地職人、實習生和觀光客的知識分享行為，以實現價值共創。
With the progression of globalization and rapid urbanization, many regions are facing challenges such as the outflow of young and middle-aged populations, economic decline and cultural lost. Taiwan, drawing inspiration from Regional Revitalization policy introduced by Japanese Prime Minister Shinzo Abe in 2014, has attempted to cope with regional issues through regional revitalization five-key-aspect policies.
Based on the service-dominant logic, this study aims to explore how regional revitalization organizations and their stakeholders co-create value. Goldfish Space facilitates the exchange and matching of resources among value co-creators. In the context of regional revitalization, value co-creation means that regional revitalization organizations and stakeholders can share resources and exchange information and knowledge to collaboratively solve problems. Through knowledge sharing, regional revitalization organization and its stakeholders can learn from each other, enhance cooperation, and promote local innovation and development.
This study finds that Goldfish Space as an intermediary in Toucheng township promotes stakeholders’ interaction and communication through three primary knowledge-sharing ways: the Toucheng Art Festival, the Summer Residency Program and the Youth Entrepreneurship Program. These initiatives enhance the interaction among stakeholders, it not only promotes the preservation of Toucheng history and traditional crafts, providing local artisans with opportunities to showcase their works to conveying their personal emotion, but also improves the entrepreneurial and employment environment in Toucheng. |
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顏如妙、周瑛琪、邱婷琳。(2015) 。商品感性價值內涵與資訊傳遞設計－以文創產業為例。管理資訊計算，4(1), 55-72。doi:10.6285/mic.4(1).05 |
| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
111364133 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111364133 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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