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    Title: 會員招募策略: 國民黨與民進黨的組織結構
    Recruitment strategies: The organizational structure of the DPP and the KMT
    Authors: 孔皓霏
    Cohausz, Fee-Sofie
    Contributors: 南樂
    Nachman, Lev
    孔皓霏
    Fee-Sofie Cohausz
    Keywords: 政黨
    組織結構
    會員招募
    國民黨
    民進黨
    Political parties
    Organizational structure
    Member recruitment
    KMT
    DPP
    Date: 2024
    Issue Date: 2024-08-05 12:59:49 (UTC+8)
    Abstract: 本文分析了台灣兩大政黨國民黨和民進黨的組織結構,特別關注其招募策略。研究的重點是探討政黨在成員招募方面的結構,以及各自的組織架構是否存在任何有意義的差異或相似之處。為了回答這個問題,我透過訪談和查閱政策文件進行了質性研究。調查結果顯示,除了黨內選舉的情況外,兩黨都認為議員不相關。造成這種情況的因素包括台灣社會不願被貼上標籤,以及政黨發展出正式黨員以外的其他聯繫方式。第二個相似之處是,選區人口統計對於確定候選人接觸潛在新成員的確切策略至關重要。由於兩黨地域分佈複雜,且地方政治人物相對獨立,似乎缺乏整體策略。
    就差異而言,由於台灣的獨裁時期和隨後的民主化,意識形態和與官方黨組織之外的協會或組織的密切關係尤為突出。
    This paper analyzes the organizational structure of Taiwan’s two major political parties, the KMT and DPP, focusing specifically on recruitment strategies. The research focused on how the parties are structured in terms of membership recruitment and whether there are any meaningful differences or similarities in their respective organizational structure. To answer this question, I conducted qualitative research in the form of interviews and reviewing policy documents. The findings show that the two parties view members as not relevant, except for the case of intra-party elections. Factors that led to this situation are a reluctance among Taiwanese society of being labeled, which caused the parties to develop other ways of affiliation beyond formal membership. A second similarity is the fact that the constituency demographic matters most in determining the exact strategy that a candidate would use for reaching out to potential new members. Due to the elaborate geographical distribution of both parties, and the relative independence of the local politicians, there seems to be a lack of an overall strategy. In terms of variation, the aspect of ideology and closeness to associations or organizations outside of the official party organization stood out, both because of Taiwan’s authoritarian period and subsequent democratization.
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    Description: 碩士
    國立政治大學
    亞太研究英語碩士學位學程(IMAS)
    110926013
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110926013
    Data Type: thesis
    Appears in Collections:[亞太研究英語博/碩士學位學程(IDAS/IMAS)] 學位論文

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