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    Title: 設計思維導入企業成長策略–以華碩產品演進為個案研究
    Introducing Design Thinking into Corporate Growth Strategies - A Case Study of ASUS Product Evolution
    Authors: 魏玄武
    Wei, Hsuan-Wu
    Contributors: 鄭至甫
    Jeng, Jyh-Fu
    魏玄武
    Wei, Hsuan-Wu
    Keywords: 設計思維
    創新驅動
    成長策略
    華碩電腦
    產品演進
    Design Thinking
    Innovation
    ASUS
    Growth Strategies
    Product Evolution
    Date: 2024
    Issue Date: 2024-08-05 12:37:44 (UTC+8)
    Abstract: 在快速變遷的商業環境中，企業需持續創新以滿足消費者需求並實現增長。設計思維（Design Thinking）是一種以人為本的創新方法，幫助企業洞察用戶需求、優化產品體驗和提升品牌價值。華碩作為全球領先的科技公司，透過卓越技術和創新產品，在國際科技市場中保持重要地位。華碩設計中心屢獲國際設計大獎，證明了設計思維在創新開發及產品設計中的成功應用。研究華碩運用設計思維推動產品創新和企業成長策略，具有實務代表性和重要意義。分析其代表性產品設計思維實踐，可了解其如何滿足用戶期望、解決技術挑戰並實現商業價值。然而，面對科技巨頭的激烈競爭以及人工智慧、量子計算和生態系統服務等新興科技趨勢帶來的挑戰，華碩能否持續運用設計思維探索未來發展方向，並保持市場競爭優勢，值得深入探討。在此背景下，本研究的主要動機和目的在於系統化分析華碩歷年來的代表性產品及其在不同發展階段運用設計思維的實際成效，達到：1.推廣設計思維的應用，促使更多企業和從業者瞭解並受益；2.驗證設計思維在成功企業中的價值實踐，並分析其成功應用模式；3.剖析驅動華碩創新並獲取市場競爭優勢的關鍵因素；4.借鑒華碩的成功經驗，探索將設計思維理念更好地融入未來競爭策略的最佳實踐路徑。總之，設計思維不應僅被視為提升價值的工具，而是一股推動策略變革和創新的強大力量!
    In a rapidly changing business environment, companies must continuously innovate to meet consumer needs and achieve growth. Design Thinking, a human-centered innovation method, aids businesses in understanding user needs, optimizing product experiences, and enhancing brand value. ASUS, a global tech leader, maintains its position through superior technology and innovative products. ASUS Design Center's numerous international awards underscore Design Thinking's success. Examining how ASUS employs Design Thinking for product innovation and corporate growth is pivotal. Analyzing its use in representative products reveals how ASUS meets user expectations, overcomes technical challenges, and achieves business value. Yet, amid fierce competition and emerging trends like AI and quantum computing, ASUS's ability to leverage Design Thinking for future development and market competitiveness warrants thorough investigation. In this context, the main motivation and purpose of this research are to systematically analyze ASUS's representative products over the years and their practical results in different development stages using Design Thinking, aiming to：
    1.Promote the application of Design Thinking, enabling more companies and practitioners to understand and benefit from it.
    2.Validate the practical value of Design Thinking in successful companies and analyze its successful application models.
    3.Analyze the key factors driving ASUS's innovation and market competitiveness.
    4.Learn from ASUS's successful experiences to explore the best practices for integrating Design Thinking concepts into future competitive strategies.
    Design Thinking should not merely be seen as a tool for enhancing value, but as a powerful strategic force that drives growth, change and innovation!
    Reference: 一、中文文獻：
    1. 華碩歷史。檢自： https：//www.asus.com/tw/content/about_asus_history/ (Mar. 02, 2024)
    2. 林正智 (2006)。品牌故事 華碩巨獅 雄踞世界。自由時報。檢自：https：//ec.ltn.com.tw/article/paper/54453 (Mar. 02, 2024)
    3. 黃亦筠 (2014)。華碩　從「霸」到「精」，變形成長。天下雜誌558期。檢自：https：//www.cw.com.tw/article/5061826 (Mar. 02, 2024)
    4. 陳玉娟 (2011)。華碩經營理念。DIGITIMES。檢自： https：//www.digitimes.com.tw/tech/dt/n/shwnws.asp?id=0000243250_TLU3XRU14M26NA1WCGBT0 (Mar. 03, 2024)
    5. 華碩永續報告書2022 (2023)。檢自：https：//esg.asus.com/zh/innovation-and-value-creation/innovation-development (Mar. 09, 2024)
    6. 吳凱中 (2024)。華碩法說會／業外收益助攻 去年逆勢賺逾2個股本。經濟日報。檢自： https：//money.udn.com/money/story/5612/7833744 (Apr. 14, 2024)
    7. 華碩新聞稿 (2023)。十度封王！華碩蟬聯台灣最具價值國際品牌。檢自： https：//press.asus.com/tw/news/press-releases/asus-crowned-best-global-taiwan-brand-10-years (Apr. 20, 2024)
    8. 翁毓嵐 (2024)。電競NB需求升 台廠備戰H2。工商時報。檢自：https：//www.ctee.com.tw/news/20240408700137-439901 (Apr. 21, 2024)
    9. 華碩2022公司年報 (2023)。檢自：https：//www.asus.com/EVENT/Investor/Content/attachment/2022_Annual_Report_ch.pdf (Apr. 14, 2024)
    10. 陳名君 (2011)。華碩借設計變炫。天下雜誌320期。檢自：https：//www.cw.com.tw/index.php/article/5010762 (Apr. 10, 2024)
    11. 中央商情網 (2014)。華碩設計中心 創新獲獎無數。檢自：https：//n.yam.com/Article/20140630388599 (Apr. 12, 2024)
    12. GNN新聞 (2013)。華碩旗下多樣產品獲日本「2023 優良設計獎」共 27 座獎項。檢自：https：//gnn.gamer.com.tw/detail.php?sn=257267 (Apr. 12, 2024)
    13. Johansson, F.。（2009）。梅迪奇效應。（劉真如譯）。商周出版。（原作出版於 2004 年）
    14. 葉鴻遠 (2009)。全球第一款皮革筆記型電腦-S6。Digitrend 40期。檢自：https：//event.asus.com/digitrend/40html/Special-094011.htm (Apr. 13, 2024)
    15. 維基百科。華碩Eee PC。檢自：https：//zh.wikipedia.org/zh-tw/%E8%8F%AF%E7%A2%A9Eee_PC (Apr. 13, 2024)
    16. 王曉玟 (2010) 。破壞式創新 台灣是最有潛力的贏家 — 克里斯汀生vs.史欽泰。天下雜誌449期。檢自：https：//www.cw.com.tw/article/5111167 (Apr. 14, 2024)
    17. 鈕文英、吳裕益 (2019)。單一個案研究法：設計與實施。心理出版社.
    18. 教育百科。個案研究法。檢自：https：//pedia.cloud.edu.tw/Entry/WikiContent?title=%E5%80%8B%E6%A1%88%E7%A0%94%E7%A9%B6%E6%B3%95&search=%E5%80%8B%E6%A1%88%E7%A0%94%E7%A9%B6%E6%B3%95 (Apr. 20, 2024)
    19. Brown, T.（2010）。設計思考改造世界。（吳莉君譯）。聯經出版公司。（原著出版於 2009年 ）
    20. 維基百科。超極致筆電。檢自：https：//zh.wikipedia.org/zh-tw/Ultrabook (Apr. 20, 2024)
    21. 維基百科。MacBook Air。檢自：https：//zh.m.wikipedia.org/zh-tw/MacBook_Air (Apr. 21, 2024)
    22. 維基百科。特斯拉Model S。檢自：https：//zh.wikipedia.org/zh-tw/%E7%89%B9%E6%96%AF%E6%8B%89Model_S (Apr. 21, 2024)
    23. ROG SAGA。ROG SAGA Wiki。檢自：https：//rog-saga.fandom.com/wiki/ROG_SAGA_Wiki (Apr. 21, 2024)
    24. 中央社 (2024)。IMF估2024全球經濟放緩但穩定成長 中國需求疲軟。 檢自：https：//udn.com/news/story/6811/7904343 (Apr. 27, 2024)
    25. 蕭君暉 (2024)。 IDC：全球電競 PC 2024年重回成長 電競顯示器將連兩年成長。檢自：https：//money.udn.com/money/story/5612/7844384 (Apr. 27, 2024)
    26. 楊竣傑 (2018)。反覆「回播」找共識，決策不再老闆說了算。CHEERS。檢自：https：//www.cheers.com.tw/article/article.action?id=5089281 (May, 01, 2024)
    二、英文文獻：
    1. Smith,S.L. (2020). Best & Worst Laptop Brands 2020. LAPTOP. Retrieved from https：//www.laptopmag.com/features/laptop-brand-ratings (Apr. 04, 2024)
    2. HermanMiller. Design Q & A：Charles and Ray. Retrieved from https：//www.hermanmiller.com/stories/why-magazine/design-q-and-a-charles-and-ray-eames/ (Apr. 04, 2024)
    3. Sheppard,B., Kouyoumjian G.,Sarrazin H. & Dore, F. (2018). The business value of design. McKinsey & Company. Retrieved from https：//www.mckinsey.com/capabilities/mckinsey-design/our-insights/the-business-value-of-design#/. (Apr. 14, 2024)
    4. Stake,R.E. (2010). Qualitative Research：Studying How Things Work. Guilford Press.
    5. Yin,R.K. (2014). Case Study Research Design and Methods (5th ed.). Thousand Oaks.
    6. Han, E. (2022). WHAT IS DESIGN THINKING & WHY IS IT IMPORTANT? Harvard Business School Online. Retrieved from https：//online.hbs.edu/blog/post/what-is-design-thinking (Apr. 14, 2024)
    7. Dwass, S. (2023). The 4 Ds：Double Diamond Design Thinking Model. Fluxspace . Retrieved from https：//www.fluxspace.io/resources/the-4-ds-double-diamond-design-thinking-model (Apr. 27, 2024)
    8. Kitch, B. (2023). Divergent vs convergent thinking：What's the difference? MURAL. Retrieved from https：//www.mural.co/blog/divergent-convergent-thinking (Apr. 27, 2024)
    9. INTERNATIONAL MONETARY FUND. (2024). World Economic Outlook. Retrieved from https：//www.imf.org/en/Publications/WEO (Apr. 28, 2024)
    10. Schmiedgen, J. & Rauth, I.(2020).IBM：Design Thinking Adaptation and Adoption at Scale. Retrieved from https：//thisisdesignthinking.net/2019/07/ibm-design-thinking-adaptation-adoption-at-scale/ (May, 01, 2024)
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    111932056
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111932056
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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