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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152521

Title:	自動化進程與市場策略行銷研究 - 以塑膠射出產業K公司為例 Automation process and marketing strategic research - based on plastic injection company K for example
Authors:	袁國傑 Yuan, Kuo-Chieh
Contributors:	黃家齊袁國傑 Yuan, Kuo-Chieh
Keywords:	自動化進程塑膠射出安索夫矩陣商業畫布 Automation line Plastic injection Ansoff matrix Business model canvas
Date:	2024
Issue Date:	2024-08-05 12:36:09 (UTC+8)
Abstract:	本個案是根據Igor Ansoff於1965年的著作Corporate Strategy內的矩陣分析以及Alexander Osterwalder與Yves Pigneur於2010年所提出的商業模式畫布BMC，分析塑膠射出產業的數位化、量化分析與自動化導入. 針對個案K公司目前市場策略規劃與中長期新產品新客戶發展的需求，評估價值主張與供給導向定位上是否能符合現今產業發展，傳統人力的支援與後續自動化的導入勢必是同時進行，有承先啟後的態勢，在產品開發上有加成的效果，造就傳統產業的數位轉型與自動化的導入配合公司的市場策略與業務發展，同時審視財務導向與獲利模式的影響，作為相關行業的參考。 This case is based on the research results from matrix analysis of Corporate Strategy, written by Igor Ansoff in 1965 and the Business Model Canvas proposed by Alexander Osterwalder and Yves Pigneur in 2010 to analyze the data digitized, quantitative analysis and automation process lead in for the plastic injection industry. Based on case company K’s current marketing strategic, middle to long-term new product and customer development demand, evaluate whether the value proposition and supply chain position can meet the industry development or not. Traditional manpower support and also leading automation must be carried, having an additive effect on product development, creating traditional industries to coordinate with marketing strategy and business development. In the same time, the impact of financial orientation and profit model will be examined as a reference for related industries.
Reference:	1. 邱志聖 (2014), “策略行銷分析:架構與實務應用” 2. Igor Ansoff (1965), “Corporate Strategy” 3. Osterwalder, Alexander & Pigneur, Yves (2010), “Business Model Generation” 4. 商業模式圖, https://growthmarketing.tw/business-model-canvas/ 5. 模具與成型智慧工廠雜誌, https://www.smartmolding.com/22-01b02/ 6. Yin, R. K. (2009), “Case study research: Design and methods” (4th ed.) 7. 龍成塑膠, https://www.lcpf.com.tw/ 8. 生產組裝製造流程, https://max.book118.com/html/2018/0219/153834520.shtm
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 111932024
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111932024
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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