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| Title: | 伺服器公司的跨國策略聯盟—以A公司為例
The Cross-border Strategic Alliance of a Server Company — A Case Study of Company A |
| Authors: | 莊晴雯
Chuang, Ching-Wen |
| Contributors: | 傅浚映
翁嘉祥
莊晴雯
Chuang, Ching-Wen |
| Keywords: | 伺服器產業
波特五力分析
外來者劣勢
策略聯盟
Server Industry
Porter’s Five Forces Analysis
Liability of Foreignness
Strategic Alliance |
| Date: | 2024 |
| Issue Date: | 2024-08-05 12:14:44 (UTC+8) |
| Abstract: | 本研究採個案研究法，並佐以深度訪談，以 A 公司作為研究對象，旨在了解伺服器品牌公司 A 在日本市場所採取的策略聯盟，選擇原因與益處風險、未來性，研究較少見的品牌公司間的合作。此研究先利用五力分析了解日本的伺服器產業環境，並了解日本伺服器市場的外來者劣勢，解釋雙方採策略聯盟的原因，及對雙方帶來的益處。
經本研究深入了解，在面對外來者劣勢下，外國公司採策略聯盟的國際進入方式與日本當地國公司合作、彼此分工下，可以成功擴展彼此營收與市佔率、克服外來者劣勢；同時，此模式因為轉換成本高，所以雙方不會輕易被取代，也預期日本伺服器市場會持續成長下將持續可行。
This study adopts a case study methodology supplemented by in-depth interviews, focusing on Company A, a server brand, to understand its strategic alliances in the Japanese market. The research aims to explore the reasons, benefits, risks, and future prospects of this strategic alliance, highlighting the relatively uncommon cooperation between brand companies. Initially, Five Forces Analysis is used to examine the server industry environment in Japan and to understand the disadvantages faced by foreign entrants in the Japanese server market. This analysis helps explain the reasons for forming strategic alliances and the benefits they bring to both parties.
Through this in-depth study, it is found that in the face of liability of foreignness, foreign companies can successfully expand their revenue and market share and overcome these disadvantages by adopting international entry strategies through strategic alliances with local Japanese companies. This strategic alliance, due to high switching costs, ensures that both parties are not easily replaced. Additionally, it is expected that this approach will remain feasible as the Japanese server market continues to grow. |
| Reference: | 參考網頁
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緯穎洪麗寗：中美對峙讓伺服器產業難進入紅海，反而成了台廠保護傘，https://news.cnyes.com/news/id/5408104，擷取日期：2024年5月9日。
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全球科技大廠的AI晶片爭霸戰，台廠誰將受惠？一張圖看懂伺服器供應鏈，https://www.wealth.com.tw/articles/eb7e12c9-5a4d-43b4-8ea6-3ac7d652b599，擷取日期：2024年5月13日。
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
111363083 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111363083 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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