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    Title: 台灣認同和政黨形象的持續與變遷
    Taiwan Identity and Party Image: Change and Continuity
    Authors: 鄭夙芬;蔡佳泓;游清鑫
    Contributors: 選研中心
    Keywords: 台灣認同;政黨形象;政黨認同;政黨體系;投票行為
    Taiwan identity;party image;partisan identification;party system;voting behavior
    Date: 2019-08
    Issue Date: 2024-07-01 15:30:44 (UTC+8)
    Abstract: 台灣民眾的自我認同在過去的廿年中有著相當大的變化。一個強調文化獨特性與政治自主性的臺灣認 同逐漸成為社會上的主流意識。這個以臺灣為中心的自我認同似乎影響了民眾對臺灣各政黨的看法， 使得認同意識與政黨形象有互相結合的現象。由於民眾心目中的政黨形象會影響他們對政黨的支 持，民眾的自我認同也就成為臺灣政黨間的主要區辨標準，從而影響選民的投票抉擇，甚至會影響政 黨體系的變遷。在臺灣認同逐漸成為主流意識的情況下，民眾的自我認同與政黨形象間的關連， 便成為值得研究的課題。因此，本研究希望運用三年的研究時間，結合質性以及量化方法，採用焦點 團體訪談法、隨機抽樣的調查研究法，以及實驗法，蒐集政黨形象資料，以比較政黨長期形象的變化 情況及其可能原因，並探討認同因素對於政黨勢力的消長會有什麼作用，以及對於政黨體系及投票行 為又會產生什麼影響，期望能對台灣認同及政黨政治的研究提供一些學術上的貢獻。
    Taiwan citizens’ identity has undergone substantial change during the past two decades. An identity that emphasizes the island country’s cultural distinctiveness and self-determination has emerged. In particular, Taiwan citizens’ identity seems to become increasingly congruent with their perception of political parties on the island. Because the rise of a Taiwan-centered identity may affect citizens’ views of political parties, the apparent congruence of identity and party image has become an important research topic. Specifically, has the emergence of a Taiwan-centered identity shaped citizens’ views of the island country’s political parties? If so, does the congruence of identity and party image affect their partisan support and electoral behavior? Employing telephone surveys, focus group interviews and an experimental research design, the proposed study is a three-year project aiming to address the above research questions.
    Relation: 科技部, MOST106-2410-H004-186, 106.08-107.07
    Data Type: report
    Appears in Collections:[Election Study Center] National Sci-Tech Programs

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