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    Title: CSV企業融入創造共享價值概念探討
    Integrating the Concept of Creating Shared Value with the CSV Enterprise
    Authors: 賴孟汝
    Lai, Meng-Ju
    Contributors: 張瑜倩
    Chang, Yu-Chien
    賴孟汝
    Lai, Meng-Ju
    Keywords: 創造共享價值
    組織文化
    企業社會責任
    CSV企業
    Creating Shared Value
    Organizational Culture
    Corporate Social Responsibility
    CSV enterprise
    Date: 2024
    Issue Date: 2024-07-01 13:31:48 (UTC+8)
    Abstract: 永續概念在普世價值觀上愈發成熟，企業以奉行社會責任來實踐永續思維的方法也日漸多元，逐漸衍生出不同型態的組織以及新的企業永續策略。在學術討論上，Kramer and Porter (2011) 提出創造共享價值（Creating Shared Value, CSV），試探討從營利企業的角度同時創造經濟與社會價值，以利永續發展，並替代企業社會責任之新的商業思維；而過去在談論創造共享價值的相關研究中，較缺乏對CSV企業以質性角度、從內部組織文化觀察企業欲創造CSV時注重的要點，使企業欲實踐CSV創造時並無明確的參考標的。

    為補足上述研究缺口，本研究挑選符合「知名度」、「經濟獲利能力」及「社會問題解決力」三項標準之CSV標竿企業——Gogolook，旨在透過參與式觀察法、深度訪談法之質性研究方法來分析個案，並結合創造共享價值理論與組織文化理論，深入探討從組織內部打造CSV文化之課題。

    本研究驗證了創造價值樹對CSV企業的適用性，並解釋核心業務價值對CSV企業的意義。接著，發現組織文化理論與創造共享價值之關聯性，提出從組織文化影響共享價值創造之視角。最後，本研究歸納出組織融入CSV時的三個關鍵方向，分別為CSV文化建立、CSV文化傳遞與CSV文化展現，並從中發現核心業務價值、經濟與社會價值、創新文化為CSV文化建立時的重點元素，提出除了傳統組織文化創造鏈以外，中間主管的文化接收、員工之間的文化傳遞行為，以及品牌在外部的正面形象對內部員工的文化傳遞效果，亦是CSV企業應重視之關鍵要素。
    The concept of sustainability has matured within universal values, leading companies to adopt diverse methods to implement sustainable thinking through social responsibility, resulting in new corporate sustainability strategies. Kramer and Porter (2011) introduce Creating Shared Value (CSV), a concept that explores generating both economic and social value. However, previous studies on CSV lack a qualitative perspective on internal organizational culture, leaving companies without clear guidelines for CSV implementation organizations.

    To bridge above mentioned research gap, this study chooses a CSV enterprise, Gogolook, based on "reputation," "economic profitability," and the "ability to solve social problems" as a case study. By employing qualitative research methods, such as participant observations and in-depth interviews, to collect data. In addition, this study combines the theory of CSV and organizational culture to explore how an enterprise deals with CSV issues in the organization.

    This study finds out that the value creation tree's applicability, the importance of core business values as well as identifies a link between organizational culture and CSV. It is suggested that the organizational culture influences CSV. Besides, this study identifies three key directions for integrating CSV culture into an organization, including culture establishment, transmission and representation. It is important that business core values, economic and social values and innovative culture are essential elements in building up a CSV culture. Last, this research highlights the importance of middle managers' cultural reception, cultural transmission among employees, and the positive impact of the external brand image on organizational CSV culture.
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    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    111364107
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111364107
    Data Type: thesis
    Appears in Collections:[Graduate Institute of TIPM] Theses

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