政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152093

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152093

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政大典藏 > College of Communication > Master`s Program in Communication > Theses > Item 140.119/152093

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152093

Title:	遊戲中失敗的悖論：遊戲結果對玩家持續遊玩意願的影響 The Paradox of Failure in Games: Exploring The Influence of Game Outcomes on Players’ Continuance Intention
Authors:	李翊瑄 LI, Yi-Hsuan
Contributors:	林日璇 Lin, Jih-Hsuan 李翊瑄 LI, Yi-Hsuan
Keywords:	遊戲結果自我效能遊戲經驗差異勝任感需求的挫折對未來成就的期望持續遊玩意願 Game Outcomes Self-efficacy Gaming experience Competence frustration Expectation of future achievement Continuance intention
Date:	2024
Issue Date:	2024-07-01 12:46:49 (UTC+8)
Abstract:	遊戲產業市場規模的擴張，電玩相關研究的版圖也隨之拓展到更多層面，本研究希冀暸解遊戲的顧客忠誠度，找尋如何在電玩遊戲有限的壽命中、最大程度的維持再玩機率，並從「遊戲中失敗的悖論」這個現象切入，旨在探究遊戲結果對遊戲自我效能感、勝任感需求的挫折、對未來成就的期望與未來持續遊玩意願之間的關聯性，以及遊戲經驗差異在遊戲自我效能感的效果。本研究採取實驗法，並採用 2（玩家遊戲經驗差異：新手 vs. 有經驗之玩家）X 2（遊戲結果：獲得勝利結果 vs. 取得負面遊戲結果）受試者間設計（between-subject design）的實驗設計，選用《TETR.IO》網頁版這款益智遊戲作為實驗刺激物，觀察參與者在競爭後面對不同遊戲結果時，對於其未來持續遊玩是否有所不同。研究結果發現：首先，遊戲結果會顯著的影響玩家對未來成就的期望、遊戲自我效能感與勝任感需求的挫折，然與假設不同的是取得負面遊戲結果的組別，其對未來成就的期望並不會強於遊戲中獲得勝利的組別；再者，遊戲經驗差異在取得負面遊戲結果的情況下，會顯著影響遊戲結果與遊戲自我效能感之間的效果，但與假設不符的是新手玩家組別的遊戲自我效能感並不會強於有經驗的玩家組別；最後，玩家對未來成就的期望可以正向影響其未來持續遊玩的意願。 With the expansion of the market size of the gaming industry, the research related to video games has also broadened to more dimensions. This study aims to understand gamer loyalty, seeking ways to maximize their continuance intention during the limited lifespan of video games. By delving into "the Paradox of Failure in Games," the study intends to explore the relationships between game outcomes and self-efficacy, frustration of the need for competence, expectations of future achievements, and continuance intention, as well as how self-efficacy may differ between novice and experienced gamers. This study conducted an experiment method, employing a 2 (differences in player gaming experience: novice vs. experienced players) x 2 (game outcomes: victory vs. negative result) between-subject design. The puzzle game "TETR.IO" web version was selected as the experimental stimulus to observe whether players' continuance intention differed after facing different game outcomes in a competitive setting. The results showed that, firstly, game outcomes significantly affect players' expectations of future achievements, self-efficacy, and competence frustration. Contrary to the hypothesis, the group with negative game outcomes did not have stronger expectations of future achievements than those with victories. Furthermore, differences in gaming experience significantly influenced the effect of game outcomes on self-efficacy in the situation of negative game outcomes. However, contrary to the hypothesis, novice players did not exhibit stronger self-efficacy than experienced players. Lastly, players' expectations of future achievements positively influenced their continuance intention in the future.
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Description:	碩士國立政治大學傳播學院傳播碩士學位學程 111464046
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111464046
Data Type:	thesis
Appears in Collections:	[Master`s Program in Communication] Theses

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