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請使用永久網址來引用或連結此文件:
https://nccur.lib.nccu.edu.tw/handle/140.119/151982
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| 題名: | Yurt INN：在蒙古烏蘭巴托連結平價住宿與社區生活
Yurt INN: Bridging Affordable Hospitality and Community Living in Ulaanbaatar, Mongolia |
| 作者: | 肅仁
Suren |
| 貢獻者: | 吳文傑
Jack Wu
肅仁
Suren |
| 關鍵詞: | 蒙古
Hostel
Co-living
Backpackers
Affordable
Accommodation
Ulaanbaatar Tourism |
| 日期: | 2024 |
| 上傳時間: | 2024-07-01 12:16:28 (UTC+8) |
| 摘要: | The tourism industry in Mongolia has witnessed remarkable growth, positioning Ulaanbaatar as a pivotal hub for international travelers. This business plan presents the establishment of Yurt INN, a hostel to cater to the diverse needs of budget travelers, young professionals, and students visiting or residing in Ulaanbaatar. Recognizing the city's booming tourism sector and the shortage of affordable, clean, and comfortable accommodations, Yurt INN aims to bridge this gap by offering a unique blend of accommodation options, including capsule beds, private rooms, and co-living spaces.
The business plan outlines a comprehensive marketing strategy, targeting international budget travelers through online travel agencies (OTAs) and social media platforms for local visitors and co-livers. Additionally, it presents a detailed operational plan, financial analysis, and management structure to ensure efficient operations and long-term sustainability. By leveraging the growing demand for affordable and culturally enriching accommodations, Yurt INN aims to establish itself as a benchmark in the Mongolian hospitality industry, setting new standards for co-living experiences and fostering a vibrant community of travelers and locals alike. |
| 參考文獻: | 1. Kataria, V. (2024, March 17). Strategy- Article -2 Five Forces Model - Hospitality Industry. https://www.linkedin.com/pulse/strategy-article-2-five-forces-model-hospitality-industry-vikas-rnacc/
2. Biesiada, J. (2023, July 27). Expedia group online bookers use OTAs. TW. https://www.travelweekly.com/Travel-News/Travel-Technology/Expedia-group-online-bookers-use-OTAs
3. Twin, A. (2024, February 19). Value Proposition: How to Write It With Examples. Investopedia. https://www.investopedia.com/terms/v/valueproposition.asp
4. International Federation of Red Cross And Red Crescent Societies. (2024, May 19). ReliefWeb. https://reliefweb.int/organization/ifrc
5. World Bank: Air Transport and Sector Coordination Issues Among the Top Obstacles for Mongolia’s Tourism Sector. (2022, March 23). World Bank. https://www.worldbank.org/en/news/press-release/2022/03/17/world-bank-air-transport-and-sector-coordination-issues-among-the-top-obstacles-for-mongolia-s-tourism-sector#:~:text=Tourism%20is%20an%20important%20contributor,2020%20due%20to%20COVID%2D19.
6. 2023 Wrap: Tourism. (n.d.). https://insidemongolia.mn/post/wFNWIxqlD5h
7. Бүх судалгаанууд. (n.d.). https://tz.mn/mn/services/category/0
8. Maximizing Revenue and Reach : The Importance of OTA Platforms for Hotels and How Retvens Can Help! (2023, March 18). https://www.linkedin.com/pulse/maximizing-revenue-reach-importance-ota-platforms-hotels/
9. Kataria, V. (2024, March 17). Strategy- Article -2 Five Forces Model - Hospitality Industry. https://www.linkedin.com/pulse/strategy-article-2-five-forces-model-hospitality-industry-vikas-rnacc/
10. Biesiada, J. (2023, July 27). Expedia group online bookers use OTAs. TW. https://www.travelweekly.com/Travel-News/Travel-Technology/Expedia-group-online-bookers-use-OTAs
11. Twin, A. (2024, February 19). Value Proposition: How to Write It With Examples. Investopedia. https://www.investopedia.com/terms/v/valueproposition.asp
12. International Federation of Red Cross And Red Crescent Societies. (2024, May 19). ReliefWeb. https://reliefweb.int/organization/ifrc
13. World Bank: Air Transport and Sector Coordination Issues Among the Top Obstacles for Mongolia’s Tourism Sector. (2022, March 23). World Bank. https://www.worldbank.org/en/news/press-release/2022/03/17/world-bank-air-transport-and-sector-coordination-issues-among-the-top-obstacles-for-mongolia-s-tourism-sector#:~:text=Tourism%20is%20an%20important%20contributor,2020%20due%20to%20COVID%2D19.
14. 2023 Wrap: Tourism. (n.d.). https://insidemongolia.mn/post/wFNWIxqlD5h
15. Бүх судалгаанууд. (n.d.). https://tz.mn/mn/services/category/0
16. Maximizing Revenue and Reach : The Importance of OTA Platforms for Hotels and How Retvens Can Help! (2023, March 18). https://www.linkedin.com/pulse/maximizing-revenue-reach-importance-ota-platforms-hotels/ |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933042 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0111933042 |
| 資料類型: | thesis |
| 顯示於類別: | [國際經營管理英語碩士學程IMBA] 學位論文
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