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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/150576

Title:	Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality
Authors:	蔡介立 Tsai, Jie-Li;Šašinková, Alžběta;Čeněk, Jiří;Ugwitz, Pavel;Giannopoulos, Ioannis;Lacko, David;Stachoň, Zdeněk;Fitz, Jan;Šašinka, Čeněk
Contributors:	心理系
Date:	2023-11
Issue Date:	2024-03-26 15:24:20 (UTC+8)
Abstract:	We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved immersive virtual environments consisting of two salient focal objects and a complex background as stimuli, which were presented using virtual reality headsets with integrated eye-tracking devices. The oculomotor patterns confirmed previous general conclusions that Eastern cultures have a more holistic cognitive style, while Western cultures predominantly have an analytic cognitive style. The differences were particularly noticeable between Taiwan and the other samples. However, we found that the broader cultural background of each group was perhaps just as important as geographical location or national boundaries. For example, observed differences between Eastern (more holistic style) and Western Turkey (more analytic style), suggest the possible influence of varying historical and cultural characteristics on the cognitive processing of complex visual stimuli.
Relation:	Scientific Reports, Vol.13, Article number: 18852
Data Type:	article
DOI 連結:	https://doi.org/10.1038/s41598-023-46103-1
DOI:	10.1038/s41598-023-46103-1
Appears in Collections:	[心理學系] 期刊論文

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