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Title:	公有雲端服務供應商之競合策略分析-以Oracle公司為例 Co-opetitive Strategy Analysis of Public Cloud Service Providers -The Case of Oracle Corporation
Authors:	郭育銘 Kuo, Yu-Ming
Contributors:	陳嬿如 Chen, Yenn-Ru 郭育銘 Kuo, Yu-Ming
Keywords:	公有雲端服務競合策略 Oracle公司整合多元產品安全性夥伴關係競爭優勢市場競爭 Public Cloud Services Competitive Strategy Oracle Corporation Product Integration Security Partnership Competitive Advantage Market Competition
Date:	2023
Issue Date:	2024-02-01 11:06:56 (UTC+8)
Abstract:	隨著數位轉型的浪潮蓬勃發展，公有雲端服務成為企業和個人資源運用的主要方式，導致市場競爭激烈。在此環境下，供應商需要制定有效的競合策略，以贏得競爭優勢。本論文以Oracle公司為例，深入分析其在公有雲端服務市場中所採取的競合策略。首先，論文簡述了公有雲端服務的基本概念和市場趨勢，凸顯其作為資源運用方式的重要性。其次，論文探究了Oracle公司的競合策略。作為國際知名的資料庫和企業軟體解決方案供應商，Oracle公司透過多元產品整合的策略，提供多元化的公有雲端服務，包括基礎設施、軟體以及資料庫解決方案，從而協助客戶提升運營效率和生產力。同時，Oracle公司重視安全性，針對公有雲端服務中的數據安全問題不斷加強措施，創造高度安全的雲端環境，確保客戶數據得到有效保護。此外，本論文指出Oracle公司著重建立夥伴關係的策略，透過與多個合作夥伴建立策略性合作關係，包括硬體供應商和軟體開發商，擴展其公有雲端服務生態系統，提供更多元的解決方案，以滿足多樣化的客戶需求。然而，儘管Oracle公司通過整合多元產品、強調安全性和建立夥伴關係等策略獲得了競爭優勢，該公司也面臨著市場競爭的激烈和技術變革的挑戰。持續調整策略以應對變化是不可或缺的。總結而言，Oracle公司以整合多元產品、強調安全性和建立夥伴關係的競合策略，成功地在競爭激烈的公有雲端服務市場中贏得競爭優勢。然而，對於不斷變化的市場，Oracle必須不斷改進其策略，以因應新的挑戰和機遇。 With the flourishing wave of digital transformation, public cloud services have become a primary avenue for both enterprises and individuals to leverage resources, resulting in intense market competition. In this environment, suppliers must devise effective competitive strategies to gain an edge. This paper takes Oracle Corporation as a case study, delving into its competitive strategies in the public cloud services market. Firstly, the paper outlines the fundamental concepts and market trends of public cloud services, highlighting their significance as a resource utilization approach. Subsequently, the paper explores Oracle's competitive strategy. As a globally recognized provider of database and enterprise software solutions, Oracle employs a strategy of integrating diverse products to offer a wide range of public cloud services, encompassing infrastructure, software, and database solutions, thereby assisting clients in enhancing operational efficiency and productivity. Simultaneously, Oracle places a strong emphasis on security, consistently reinforcing measures to address data security concerns within public cloud services and establish a highly secure cloud environment, ensuring effective protection of client data. Additionally, the paper underscores Oracle's strategy of fostering partner relationships, establishing strategic collaborations with various partners, including hardware suppliers and software developers, to expand its ecosystem of public cloud services and provide more diverse solutions to cater to a multitude of client needs. Nevertheless, despite Oracle's competitive advantage gained through strategies such as product integration, security emphasis, and partnership building, the company also confronts challenges stemming from fierce market competition and technological evolution. The continual adaptation of strategies to address changes is imperative. In conclusion, Oracle's competitive strategy, involving product integration, security emphasis, and partnership building, has successfully secured a competitive advantage in the competitive landscape of the public cloud services market. However, to navigate the ever-changing market, Oracle must continuously refine its strategies to respond to new challenges and opportunities.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 110932097
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110932097
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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