政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149507
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/149507


    Title: 因應客戶型態改變之 3PL 營運策略研究：以 H公司爲例
    An Empirical Exploration on the 3PL Business Strategy in Responding to Customer Segmentation Changes:A Case Study of H Company
    Authors: 牟貞元
    Contributors: 羅明琇
    牟貞元
    Keywords: 第三方物流
    SWOT分析
    市場與產品定位分析
    4P行銷理論
    個案研究法
    Date: 2024
    Issue Date: 2024-02-01 11:05:36 (UTC+8)
    Abstract: 隨著國際局勢的發展、綠能政策的推動、消費型態的轉變與資訊科技的創新，直接與間接地影響全球供應鏈的變化，對於物流產業而言，客戶的服務需求也變得愈趨複雜，為能滿足服務各不同類型客戶，各第三方物流公司致力發展出符合自身的多樣性與規模化的作業型態模式以因應，本研究即欲針對此現象，並以H公司作為個案，分析一實體公司為如何因應這局勢的變化來規劃相關的策略，擴大自身的優勢，以在物流產業中持續領先同業。
    Reference: 一、 中文文獻：
    1. 財政部統計處統計資料庫，https://www.mof.gov.tw/htmlList/100。
    2. 孫中山，《上李鴻章書》，1854年。
    3. 龍道格、蘇雄義、賈凱傑，「全球運籌國際物流管理」，台北：華泰書局，2005年。
    4. 陳書榕、高士閔、周思廷，「管理學100年一定要懂的10個經典理論」，天下雜誌，2017年。
    5. 2022商業服務業年鑑，第六章物流業現況分析與發展趨勢，2022年。
    6. OOSGA，運輸與物流業-全球市場現況、主要發展趨勢（2023-2028年），https://zh.oosga.com/industries/transportation-and-logistics/，2023年。
    7. 潘淑滿，質性研究理論與應用，台北，2003年。
    8. 天下雜誌第773期「2000大調查」，2023年5月。

    二、 英文文獻：
    1. Berglund, B., Lindvall, T. and Schwela, D. ,1999, Guidelines for Community Noise. World Health Organization, Geneva, 121.
    2. E. Jerome McCarthy ,1960, Basic Marketing - A Managerial Approach.
    3. Heinz Weihrich,1982, Heinz Weihrich: The Tows Matrix: A Tool for Situational Analysis. New York: McGraw-Hill.
    4. Lambert, Stock and Ellram, 1998, “Making mass customization happen, ”“International Journal OF Physical Distribution & Logistics Management, Bradford, Vol. 24, Iss. 3, pp.11.
    5. Lieb, R.C. and Randall, H., 1996. Acomparison of third-party logistics service by large American manufacturers, 1991, 1994, and 1995. Journal of Business Logistics,17(1), 305-320.
    6. .Clifford F. Lynch. 2000. Logistics Outsourcing - A Management Guide. Council of Logistics Management.
    7. Philip Kotler, 2000, Marketing Management.
    8. Sink, Langley and Gibson. ,1996, Buyer Observations of the U.S. Third Party Logistics Market," International Journal of Physical Distribution and Logistics Management, 26, NO3.
    9. Stank, Theodore P., and Arnold B. Maltz.1996, "Some Propositions on Third Party Choice: Domestic vs. International Logistics Providers." Journal of Marketing Theory and Practice 4.2: 45-54.
    10. Stock & Lambert,1993, Strategic Logistics Management.
    11. Stock & Lambert ,2001, Strategic Logistics Management.4th Edition, McGraw Hill, NewYork,70-89.
    12. Yin, R. K.,1994, Case Study Research Design and Methods: Applied Social Research and Methods Series. Second end. Thousand Oaks, CA: Sage Publications Inc.
    13. Yin, R. K. ,2009 Case study research: Design and methods (4th Ed.). Thousand Oaks, CA: Sage.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    110932051
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110932051
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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