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    政大典藏 > College of Communication > Articles >  Item 140.119/149448


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/149448


    Title: I wanna share this, but...: explicating invested costs and privacy concerns of social grooming behaviors in Facebook and users＇ well-being and social capital
    Authors: 林日璇
    Lin, Jih-Hsuan (Tammy);Cook, Christine Linda;Yang, Ji-Wei
    Contributors: 傳播學院
    Keywords: social grooming model;social grooming;invested cost;privacy;social capital;well-being;image awareness
    Date: 2024-01
    Issue Date: 2024-01-29 09:45:24 (UTC+8)
    Abstract: The social grooming model (SGM), which theorizes social media users’ social grooming behaviors based on invested costs, is robust, reflecting various and nuanced social grooming styles. However, its core assumptions have not been validated. Using a nationally representative sample of 1,001 Taiwanese social media users, we explored costs and privacy for each social grooming behavior via a survey. Our results supported the hypotheses of the SGM. Users reported greater costs and reputational concerns for private topics than public topics, and higher costs for emotional and controversial topics than for informational and trending topics. With the new five styles identified in this study, social butterflies and meformers reported significantly greater social capital and well-being than lurkers; however, social butterflies reported greater invested costs in social grooming than meformers, indicating that being strategic is most efficient when it comes to social grooming, considering invested costs and the social benefits. SGM is robust and can reflect rich social grooming patterns.
    Relation: Journal of Computer-Mediated Communication, Vol.29, No.1, zmad038
    Data Type: article
    DOI link: https://doi.org/10.1093/jcmc/zmad038
    DOI: 10.1093/jcmc/zmad038
    Appears in Collections:[College of Communication] Articles

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