政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/148621
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114401/145431 (79%)
造访人次 : 53092226      在线人数 : 586
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/148621


    题名: 網路上的右翼民粹政黨： 德國另類選擇黨的臉書經營模式分析
    Right Wing Populist Party on the Internet: An Analysis on the AfD’s Mode of Running Facebook
    作者: 沈有忠
    Shen, Yu-chung
    贡献者: 問題與研究
    关键词: 民粹;右翼政黨;德國另類選擇黨;臉書;聯邦選舉
    Populism;Right-wing party;AfD;Facebook;Federal Election
    日期: 2023-12
    上传时间: 2023-12-13 09:44:50 (UTC+8)
    摘要: 過去幾年來，民粹與右翼的政治勢力在許多民主國家持續成長，尤其是歐洲地區。以德國為例，「德國另類選擇黨」（AfD）以反歐盟、反移民政策為代表，並且在2017年聯邦眾議院選舉中，一口氣以12.6%的得票率拿下94席成為第三大黨，也是最大的在野黨。後續在2021年的選舉中， AfD拿下10.3%的選票，維持一定的影響力。在當前右翼、民粹的政治勢力對民主形成的挑戰中，社群媒體中的臉書成為一個重要的工具性角色。在臉書的經營策略上，右翼、民粹的政黨往往以聳動、煽動的言語攻擊既有的體制與主流政黨，激化了社會中的對立，也激起民粹氣氛。本文以德國AfD為研究對象，比較2017進入體制後一年，以及2021大選前九個月的過程中，AfD在臉書上的競選與宣傳模式，探討右翼民粹勢力與臉書經營的若干特性。依據實證資料的分析，本文主要的發現有三：第一、AfD進入體制後，仍舊在社群媒體上比其他政黨較為活躍；第二、總理Merkel不再續任，使AfD在2021年改以其他潛在的總理候選人進行攻擊；第三、相較於2017年，AfD在議題掌握上分散了過去對反難民、反移民的集中程度，並增加對疫情政策的抨擊。
    In the past few years, the right-wing populist parties are rising in many democracies especially in Europe. In Germany, the Alternative für Deutschland (AfD) is known for its opposition to the EU and immigration policy of Germany. AfD has won 94 seats (12.6%) in the 2017 German Federal Election and became the third largest party as well as the largest opposition party. In the 2021 Federal Election, AfD still won 10.3% of the vote and 83 seats. In this wave of populist forces on democracy, social media plays an important role. In terms of management strategies of Facebook, right-wing and populist parties often attack the existing political system and mainstream political parties with sensational and inciting words, and intensifying the confrontation in society and arousing a populist atmosphere. This paper takes the AfD as the research object. Based on empirical data, there are three main findings: first, AfD is still the most active party in the social media after 2017; second, after Merkel decided not to be re-elected, AfD changed target to other main chancellor candidates: third, the agenda setting for 2021 election has added about Covid-19.
    關聯: 問題與研究, 62(4), 51-77
    数据类型: article
    DOI 連結: https://doi.org/10.30390/ISC.202312_62(4).0002
    DOI: 10.30390/ISC.202312_62(4).0002
    显示于类别:[問題與研究 TSSCI] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    62-4-2.pdf1736KbAdobe PDF224检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈