政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/148521

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/148521

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政大機構典藏 > 創新國際學院 > 全球傳播與創新科技碩士學位學程 > 學位論文 > Item 140.119/148521

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题名:	運用數位媒體搭起台裔族群與其文化根源之橋樑 Digital Bridges: Enhancing the Nexus between the Taiwanese Diaspora and their Cultural Heritage through Digital Media
作者:	蔡昀靜 Tsai, Yunching
贡献者:	蔡葵希 Cook, Christine L. 蔡昀靜 Tsai, Yunching
关键词:	台灣僑民台灣移民台灣離散族群數位媒體 YouTube 族裔身份文化連結媒體習慣使用與滿足理論 Taiwanese diaspora Taiwanese immigrants digital media YouTube ethnic identity cultural connection media habits content creation Uses and Gratification approach
日期:	2023
上传时间:	2023-12-01 11:53:58 (UTC+8)
摘要:	本研究使用混合研究方法來探索台灣僑民與數位媒體(YouTube 為主)的關係。藉由回答三個研究問題，研究僑民透過數位內容與台灣的聯繫;台灣相關內容在他們身份建構中的作用;以及他們在 YouTube 上的媒體習慣。研究結果指出數位媒體在促進文化認識和僑民間的重要性，此外，我們還發現「台灣」是二代僑民身份建構的關鍵元素。在 YouTube 上，台灣僑民較偏好資訊性內容，因此我們也提供媒體從業者在製作上的建議，期望量身打造的內容有助以加強僑民的身份認同和深化與其文化根源的連結。他們不僅有促進文化交流的潛在優勢，更有機會拓展台灣媒體的能見度。 This study employs a mixed-methods approach to explore the relationship between the Taiwanese diaspora and digital media, focusing on YouTube. Addressing three research questions, it investigates the diaspora's connection to Taiwan through digital content, the role of Taiwan-related content in identity construction, and their media habits on YouTube. Results highlight digital media's significance in fostering cultural understanding and connection among the diaspora. Additionally, we also found out “Taiwan” serves as a key element for second-generation diaspora in their identity construction. The study reveals a Taiwanese diaspora’s preference on YouTube and gives suggestions for media practitioner to engage with Taiwanese diaspora. We wish these approaches can strengthen diaspora’s ties to their cultural roots and potentially foster culture exchange in the global village and gain the visibility of Taiwanese media.
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描述:	碩士國立政治大學全球傳播與創新科技碩士學位學程 111zm1007
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111ZM1007
数据类型:	thesis
显示于类别:	[全球傳播與創新科技碩士學位學程] 學位論文

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