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    Title: 影音社群媒體Youtube經營個人品牌: 以台灣離島澎湖影片為例
    Managing Personal Branding Through Audio-visual Social Media “Youtube”- taking short videos on Penghu as an example
    Authors: 王芳平
    Contributors: 黃葳威
    王芳平
    Keywords: 個人品牌
    經營Youtube頻道
    自媒體
    Date: 2023
    Issue Date: 2023-09-01 15:44:58 (UTC+8)
    Abstract: 社群網路的崛起,讓人們都可以輕鬆經營自媒體,建立個人品牌。本人透過經營Youtube頻道建立個人品牌,希望可以透過經營YouTube頻道訓練自己獨立創作的能力,同時也希望能夠透過經營自媒體變現。雖然目前處於經營初期,但也累積了些許經驗。本次企劃是希望能夠將台灣澎湖這個地區分享給觀眾,希望觀眾可以透過澎湖一系列的影片而對澎湖有興趣,並且到澎湖旅遊。透過這次的企劃,也了解現在經驗Youtube頻道已不再是固定的一週一更,而是一週多更和使用Google Analytic 下廣告能夠快速提高點擊率和曝光率。同時,影片的標題和封面都是會影響觀眾點擊影片的動力。因此,經營Youtube頻道除了要持之以恆,也需要了解現在經驗Youtube頻道的“遊戲方式”才能夠快速達到營收門檻,開啟盈利模式。
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    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    109464071
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109464071
    Data Type: thesis
    Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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