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Title:	台灣醫療產業的顛覆生態系策略與實例 A Case Study on the Ecosystem Disruption Strategy of the Healthcare Industry in Taiwan
Authors:	黃亭瀚 Huang, Ting-Han Terence
Contributors:	邱奕嘉 Chiu, Y.C. 黃亭瀚 Huang, Ting-Han Terence
Keywords:	醫療產業創新顛覆生態系數位醫療智慧醫療精準醫療人工智慧
Date:	2023
Issue Date:	2023-09-01 15:09:34 (UTC+8)
Abstract:	COVID-19 疫情暴露了台灣醫療體制的侷限，而即將來臨的超高齡社會更將帶來前所未見的龐大挑戰，因此醫療產業的創新變革將是至關重要。此研究以廣達電腦於智慧醫療的創新發展作為個案實例，並應用達特茅斯塔克商學院的羅恩·阿德納教授所提出的「顛覆生態系」框架，分析台灣醫療產業的價值主張和價值結構，探討其中價值元素之必要變革與創新，以及生態顛覆的時間點和策略步驟，以實現新生態系的價值主張。分析發現，醫療產業的創新需以具備預測(Predictive)、預防(Preventive)、個人化(Personalized)、參與(Participatory)等 4P 特性的新價值主張作為根基，並藉由「數位孿生」賦能元素，針對既有的「診察」、「治療」、「照護」、「保險」等價值元素進行變革，並且增加「預防」元素構成新價值結構。在法規與制度面的價值創造瓶頸被解除之際，便可更快速發展新生態所需之商業模式，並透過最低可行生態系統、階段性擴張、生態系傳遞等策略步驟，為醫療產業加快顛覆生態系的轉變新局面。 The emergence of COVID-19 has exposed vulnerabilities in Taiwan`s healthcare system. The arrival of a super-aged society will bring even greater challenges, necessitating significant transformation to address the issues posed by an aging population. This transformation is crucial to mitigate potential risks and ensure a resilient future society. By using the case example of smart healthcare innovation by Quanta Computer and the "ecosystem disruption" framework proposed by Professor Ron Adner from the Tuck School of Business at Dartmouth, it is possible to assess the value proposition and value architecture of Taiwan’s healthcare industry. This analysis enables the identification of necessary changes and innovations to its value elements and required coordination among ecosystem partners in order to reinforce the new value proposition. Such insights also provide guidance on the timing and strategic steps that industry participants should consider when pursuing transformative initiatives. The research found that a new healthcare value proposition characterized by being “predictive, preventive, personalized, and participatory” is essential. An enabling value element, “digital twin” will help transform existing elements including “diagnosis”, “treatment”, “care”, and “insurance” in addition to adding a new “prevention” element to complete the new value architecture. When the value-creation bottleneck of regulatory policies is removed, the new ecosystem can quickly flourish with viable business models and the strategic steps of “minimum viable ecosystem (MVE)”, “staged expansion”, and “ecosystem carry-over” will help accelerate the process of ecosystem disruption to transform the healthcare industry.
Reference:	中文文獻: 隆.艾德納，2022，《生態系競爭策略》。天下財經。克里斯汀生、格羅斯曼、黃捷昇，2012，《創新者的處方:克里斯汀生破、解醫護體系的破壞型解答》。麥格羅‧希爾。蘿絲瑪莉.吉卜森、賈納丹.辛哈，2013，《比生病更可怕的醫療陷阱: 別讓不必要的治療同時傷害你的健康和荷包》。商周出版。電子病歷推動介紹。衛生福利部。取自於: https://emr.mohw.gov.tw/myemr。國民醫療保健支出。衛生福利部。取自於: https://dep.mohw.gov.tw/dos。日文文獻: 加藤浩晃，2018，《医療 4.0 (第 4 次産業革命時代の医療) 》。日経 BP。英文文獻: Shih, Willy C., Jyun-Cheng Wang, and Ho Howard Yu. "Quanta Research Institute: Rainforest or Hothouse?" Harvard Business School Case 611-024, September 2010. Batra, Neal, & Betts, David, & David, Steve, 2019. “Forces of change: The future of health”. Deloitte. 取自於: https://www2.deloitte.com/us/en/insights/industry/health- care/forces-of-change-health-care.html “Health Care Index by Country”. Numbeo. 取自於: https://numbeo.com/health- care/rankings_by_country.jsp
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 110932056
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110932056
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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