Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/146876
|
| Title: | 無聲勝有聲：循環經濟下的場景創新策略 －以W春池計畫為例
Servicescape as a Performation： A Strategy for Circular Economy Enterprise Transformation |
| Authors: | 黃韵軒 |
| Contributors: | 吳思華
黃韵軒 |
| Keywords: | 循環經濟
生態系
服務場景
主導邏輯
製造服務化
circular economy
ecosystem
servicescape
dominant logic
servitization |
| Date: | 2023 |
| Issue Date: | 2023-09-01 14:50:47 (UTC+8) |
| Abstract: | 台灣地狹人稠、天然資源有限，發展循環經濟模式有助於廢棄資源重獲新生、減少垃圾污染，同時也讓我國對於進口物料的依賴度下降。因此，近年政府積極鼓勵循環經濟企業發展。然而，消費者對於循環經濟商品的接受過程有許多阻礙，因此循環經濟企業面對到下游需求量有限的問題。本研究以春池玻璃所推動的Ｗ春池計畫為例，透過詮釋型質化分析進行個案研究，建構「循環經濟的服務場景創新模式」。研究發現有四：第一、生態系價值主張抽取自循環經濟企業核心理念；第二、服務場景核心構念來自生態系價值主張；第三、場景設計元素是服務場景核心構念的具象化；第四、服務場景複製使生態系價值主張豐富化。本研究基於此發現，連結生態系文獻與服務場景文獻，並對於綠色價值產品消費文獻提出促進消費的具體作法。並對於循環經濟企業走向服務化提出實用的實務意涵。
Taiwan is a small, densely populated nation, with limited natural resources. The development of circular economy model had been expected to regenerate waste resources and reduce pollution. As a consequence, it will also reduce our country`s dependence on imported materials. Therefore, in recent years, the government has actively encouraged the development of circular economy enterprises. However, there are barriers between consumers and commodities of circular economy, so circular economy enterprises face the problem of limited demand. This study takes W Spring Pool Project promoted by Spring Pool Glass as an example, conducts a case study through interpretive qualitative analysis, and constructs an "Innovative Model of Servicescape for Circular Economy". This study proposes four findings. Firstly, the value proposition of ecosystem is extracted from the core concept of circular economy enterprises. Secondly, the core concept of the Servicescape comes from the value proposition of the ecosystem. Thirdly, the elements of the Servicescape are the concretization of the core concept of the Servicescape. Fourthly, the duplication of Servicescape enriches the value proposition of the ecosystem. Based on these findings, this study connects the ecosystem literature and the service scene literature, and proposes specific practices to promote consumption for the green value product consumption literature. And it puts practical implications for circular economy enterprises to move towards service. |
| Reference: | 參考文獻
一、中文文獻
Brukeman, O. (2022)。人生4千個禮拜：時間不是用來掌控的，直面「生命的有限」，打造游刃有餘的時間運用觀 (許恬寧譯)。大塊文化。(原著出版於2021年)
Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2017)。創新的用途理論：掌握消費者選擇，創新不必碰運氣 (洪慧芳譯)。天下雜誌。(原著出版於2016年)
Mackey, J., & Sisodia, R. (2014)。品格致勝：以自覺資本主義創造企業的永續及獲利 (許瑞宋譯)。天下文化。(原著出版於2013年)
Smith, E. E. (2018)。意義：邁向美好而深刻的人生 (洪慧芳譯)。時報。(原著出版於2017年)
回收大百科 (2021年7月6日)。進入回收場的垃圾，為什麼還是會被燒掉？。https://recycle.rethinktw.org/blog/%E9%80%B2%E5%85%A5%E5%9B%9E%E6%94%B6%E5%A0%B4%E7%9A%84%E5%9E%83%E5%9C%BE%EF%BC%8C%E7%82%BA%E4%BB%80%E9%BA%BC%E9%82%84%E6%98%AF%E6%9C%83%E8%A2%AB%E7%87%92%E6%8E%89%EF%BC%9F/
行政院 (2017年12月20日)。賴揆：從線性經濟轉型循環經濟 創造產業發展新動力。2023年5月13日，取自https://www.ey.gov.tw/Page/9277F759E41CCD91/8f3cca7c-8a61-42bd-a828-b58ffe4e9208
行政院經濟建設委員會 (2013)。台灣經濟發展力成與策略。2023年5月13日，取自https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL3JlbGZpbGUvNjIwOS8yMDU3OS8wMDE5ODIyXzEucGRm&n=MjAxM%2BWPsOeBo%2Be2k%2Ba%2Fn%2BeZvOWxleatt%2Beoi%2BiIh%2BetlueVpS5wZGY%3D&icon=..pdf
行政院環境保護署(2021年8月)。中華民國環境保護統計年報。
吳思華 (2002)。策略九說：策略思考的本質。復旦大學出版社。
吳思華 (2022)。 尋找創新典範3.0：人文創新H-EHA模式。遠流。
吳聲 (2017)。 場景革命：產品即場景、分享即獲取、跨界即連接、流行即流量，重構人與商業的邏輯思維。 時報出版。
孫明德、溫怡玲 (2021)。孫主任的經濟筆記：景氣預測權威帶你輕鬆看懂總經趨勢， 從貿易戰、科技戰、疫後商機、經營挑戰到金融投資一次掌握。天下雜誌。
孫維德 (2021年3月8日)。為何循環經濟能細水長流，卻不利短期財務數字？永續發展的5大商模。今周刊 永續台灣ESG。2022年12月29日，取自https://reurl.cc/eWoQKM
郭慧、陳冠帆 (2022)。春池玻璃：透明的永續循環SPRING POOL GLASS。一頁文化。
循環台灣基金會 (無日期)。線性經濟。2022年12月29日，取自https://circular-taiwan.org/know/linear_economy/
循環台灣基金會。台灣政策。2023年5月13日，取自https://circular-taiwan.org/city/taiwan/
黃育徵 (2017)。循環經濟。天下雜誌。
資源循環網 (無日期）。 2023年5月13日，取自https://smmdb.epa.gov.tw/circulation/
鄧慧純 (2018年4月23日）。春池玻璃 廢棄玻璃的永續進行式。台灣光華雜誌。https://www.taiwan-panorama.com/tw/Articles/Details?Guid=2e8991f0-0d02-497c-a5c1-7dbe4a114182&CatId=9&postname=%E6%98%A5%E6%B1%A0%E7%8E%BB%E7%92%83%20-%E5%BB%A2%E6%A3%84%E7%8E%BB%E7%92%83%E7%9A%84%E6%B0%B8%E7%BA%8C%E9%80%B2%E8%A1%8C%E5%BC%8F
二、英文文獻
Achterberg, E., Hinfelaar, J., & Bocken, N. (2016）. Master circular business models with the Value Hill. Circle Economy. https://hetgroenebrein.nl/wp-content/uploads/2017/08/finance-white-paper-20160923.pdf
Adner, R. (2017）. Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1）, 39-58. https://doi.org/10.1177/0149206316678451
Babin, B. J., & Attaway, J. S. (2000）. Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business Research, 49(2）, 91-99. https://doi.org/10.1016/S0148-2963(99）00011-9
Baines, T. S., Lightfoot, H. W., Benedettini, O., & Kay, J. M. (2009）. The servitization of manufacturing: A review of literature and reflection on future challenges. Journal of Manufacturing Technology Management, 20(5）, 547-567. https://doi.org/10.1108/17410380910960984
Bettis, R. A., & Prahalad, C. K. (1995）. The dominant logic: Retrospective and extension. Strategic management journal, 16(1）, 5-14. https://doi.org/10.1002/smj.4250160104
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. https://doi.org/10.1177/002224299205600
Brady, T., Davies, A., & and Hobday, M. (2006). Charting a path toward integrated solutions. MIT Sloan Management Review, 47(3), 39-48. https://sloanreview.mit.edu/article/charting-a-path-toward-integrated-solutions/
Camacho-Otero, J., Boks, C., & Pettersen, I. N. (2018). Consumption in the circular economy: A literature review. Sustainability, 10(8), 2758. https://doi.org/10.3390/su10082758
Catulli, M., Cook, M., & Potter, S. (2017). Consuming use orientated product service systems: A consumer culture theory perspective. Journal of Cleaner Production, 141, 1186-1193. https://doi.org/10.1016/j.jclepro.2016.09.187
Catulli, M., Lindley, J. K., Reed, N. B., Green, A., Hyseni, H., & Kiri, S. (2013). What is Mine is NOT Yours: Further insight on what access-based consumption says about consumers. In Consumer culture theory (Vol. 15, pp. 185-208). Emerald Group Publishing Limited.
Chandler, J., & Chen, S. (2015). Prosumer motivations in service experiences. Journal of Service Theory and Practice, 25(2), 220-239. https://doi.org/10.1108/JSTP-09-2013-0195
Cova, B. (1997). Community and consumption: Towards a definition of the “linking value” of product or services. European Journal of Marketing, 31(3/4), 297-316. https://doi.org/10.1108/03090569710162380
Davies, A., Brady, T., & Hobday, M. (2006). Charting a path toward integrated solutions. MIT Sloan Management Review, 47(3), 39-48. https://www.proquest.com/docview/224962821?pq-origsite=gscholar&fromopenview=true
Global Footprint Network (n.d.) [Home]. https://www.footprintnetwork.org/
Hobson, K., & Lynch, N. (2016). Diversifying and de-growing the circular economy: Radical social transformation in a resource-scarce world. Futures, 82, 15-25. https://doi.org/10.1016/j.futures.2016.05.012
Hoffman, K. D., & Turley, L. W. (2002). Atmospherics, service encounters and consumer decision making: An integrattve perspective. Journal of Marketing theory and Practice, 10(3), 33-47. https://doi.org/10.1080/10696679.2002.11501918
Jensen, H. H. (2022, January 27). 5 circular economy business models that offer a competitive advantage. World Economic Forum. https://www.weforum.org/agenda/2022/01/5-circular-economy-business-models-competitive-advantage/
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64. http://belzludovic.free.fr/nolwenn/Kotler%20-%20Atmospherics%20as%20a%20marketing%20tool%20%20%28cité%20171%29%20-%201973.pdf
Lacy, P., Keeble, J., McNamara, R., Rutqvist, J., Haglund, T., Cui, M., Cooper, A., Pettersson, C., Kevin, E., & Buddemeier, P. (2014). Circular advantage: Innovative business models and technologies to create value in a world without limits to growth. Accenture. https://sharingcitiesalliance.knowledgeowl.com/help/circular-advantage-innovative-business-models-and-technologies-to-create-value-in-a-world-without-limits-to-growth
Lewandowski, M. (2016). Designing the business models for circular economy—Towards the conceptual framework. Sustainability, 8(1), 43. https://doi.org/10.3390/su8010043
Ellen MacArthur Foundation (2013). Towards the circular economy Vol. 1: an economic and business rationale for an accelerated transition. https://kidv.nl/media/rapportages/towards_a_circular_economy.pdf?1.2.1
McDonough, W., & Braungart, M. (2003). Towards a sustaining architecture for the 21st century: the promise of cradle-to-cradle design. Industry and Environment, 26(2), 13-16. http://www.c2c-centre.com/sites/default/files/McDonough%20-%20Towards%20a%20sustaining%20architecture%20for%20the%2021st%20century-%20the%20promise%20of%20cradle-to-cradle%20design_0.pdf
McDonough, W., & Braungart, M. (2010). Cradle to cradle: Remaking the way we make things. North Point Press.
Mont, O., & Tukker, A. (2006). Product-Service systems: Reviewing achievements and refining the research agenda.. Journal of Cleaner Production, 14(17), 1451-1454. https://doi.org/10.1016/j.jclepro.2006.01.017
Mont, O. K. (2002). Clarifying the concept of product–service system. Journal of Cleaner Production, 10(3), 237-245. https://doi.org/10.1016/S0959-6526(01)00039-7
National Footprint and Biocapacitu Accounts. (2023). Past Earth Overshoot Days. https://www.overshootday.org/newsroom/past-earth-overshoot-days/
Neely, A., Benedettini, O. and Visnjic, I. (2011, July 3-6) The servitization of manufacturing: Further evidence [Conference presentation]. 18th European Operations Management Association Conference, Cambridge, UK. http://www.cambridgeservicealliance.org/uploads/downloadfiles/2011-The%20servitization%20of%20manufacturing.pdf
Oishi, S., & Diener, E. (2014). Residents of poor nations have a greater sense of meaning in life than residents of wealthy nations. Psychological Science, 25(2), 422-430. https://doi.org/10.1177/095679761350728
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
Priem, R. L., Wenzel, M., & Koch, J. (2018). Demand-side strategy and business models: Putting value creation for consumers center stage. Long Range Planning, 51(1), 22-31. https://doi.org/10.1016/j.lrp.2017.07.007
Ranta, V., Keränen, J., & Aarikka-Stenroos, L. (2020). How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics. Industrial Marketing Management, 87, 291-305. https://doi.org/10.1016/j.indmarman.2019.10.007
Reimer, A., & Kuehn, R. (2005). The impact of servicescape on quality perception. European Journal of Marketing, 39(7/8), 785-808. https://doi.org/10.1108/03090560510601761
Rosenbaum, M. S., & Massiah, C. (2011). An expanded servicescape perspective. Journal of Service Management, 22(4), 471-490. https://doi.org/10.1108/09564231111155088
Santamaria, L., Escobar-Tello, C., & Ross, T. (2016). Switch the channel: Using cultural codes for designing and positioning sustainable products and services for mainstream audiences. Journal of Cleaner Production, 123, 16-27. https://doi.org/10.1016/j.jclepro.2015.09.130
Ellen MacArthur Foundation. (2016). Growth within: A circular economy vision for a competitive Europe.. https://ellenmacarthurfoundation.org/growth-within-a-circular-economy-vision-for-a-competitive-europe
Schumpeter, J. A. (2013). Capitalism, socialism and democracy. Routledge.
Sijtsema, S. J., Snoek, H. M., Van Haaster-de Winter, M. A., & Dagevos, H. (2019). Let’s talk about circular economy: A qualitative exploration of consumer perceptions. Sustainability, 12(1), 286. https://doi.org/10.3390/su12010286
Testa, F., Iovino, R., & Iraldo, F. (2020). The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging. Business Strategy and the Environment, 29(8), 3435-3448. https://doi.org/10.1002/bse.2587
Thomas, L. D., & Ritala, P. (2022). Ecosystem legitimacy emergence: A collective action view. Journal of Management, 48(3), 515-541. https://doi.org/10.1177/0149206320986617
Tombs, A., & McColl-Kennedy, J. R. (2003). Social-servicescape conceptual model. Marketing Theory, 3(4), 447-475. https://doi.org/10.1177/1470593103040785
Vandermerwe, S., & Rada, J. (1988). Servitization of business: Adding value by adding services. European Management Journal, 6(4), 314-324. https://doi.org/10.1016/0263-2373(88)90033-3
Verganti, R. (2011). Radical design and technology epiphanies: A new focus for research on design management. Journal of Product Innovation Management, 28(3), 384-388. https://doi.org/10.1111/j.1540-5885.2011.00807.x
Wang, J., Yang, X., He, Z., Wang, J., Bao, J., & Gao, J. (2022). The impact of positive emotional appeals on the green purchase behavior. Frontiers in Psychology, 13, , 716027. https://doi.org/10.3389/fpsyg.2022.716027
White, A. L., Stoughton, M., & Feng, L. (1999). Servicizing: the quiet transition to extended product responsibility. Tellus Institute, Boston, 97, 1-89.
Winter, S. G., & Szulanski, G. (2001). Replication as strategy. Organization Science, 12(6), 730-743. https://doi.org/10.1287/orsc.12.6.730.10084
Wise, R., & Baumgartner, P. (1999). Go downstream. Harvard Business Review, 77(5), 133-141. https://hbr.org/1999/09/go-downstream-the-new-profit-imperative-in-manufacturing |
| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
110364101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110364101 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 410101.pdf | | 15721Kb | Adobe PDF2 | 39 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
