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| Title: | 探究企業持續性競爭優勢-以B公司為個案研究
The Exploring of Sustainable Competitive Advantage of Enterprises- A Case Study of B Company |
| Authors: | 王祺均
Wang, Chi-Chun |
| Contributors: | 鄭至甫
王祺均
Wang, Chi-Chun |
| Keywords: | 持續性競爭優勢
動態能力觀點
資源
能力
動態能力
Sustained Competitive Advantage
Dynamic Capabilities Perspective
Resources
Capabilities
Dynamic Capabilities |
| Date: | 2023 |
| Issue Date: | 2023-08-02 14:12:45 (UTC+8) |
| Abstract: | 企業持續性競爭優勢的關鍵成功因素是許多經營者在經營一間企業後，為了成功獲取績效所思考的問題之一。我們知道，許多企業的發展就如同產業生命週期一般，有起有伏。此外，企業所追求的目標不僅僅是獲利與績效，更希望能在市場中佔領一席之地並實現永續經營。然而，現實環境中，充斥著太多的變數與風險，挑戰著企業。對內，企業需要整合部門間的衝突；對外，則必須面對競爭者的威脅和大環境衝擊，並迅速做出最佳因應。因此，企業的永續生存似乎變得越來越困難。
本文探討了企業持續性競爭優勢的形成和維持機制。過去的競爭理論主要關注企業的外部環境和內部資源兩個層面。然而，本文引入了動態能力觀點，該觀點著重於企業在不斷變化的環境中的能力和應變策略。綜合考慮外部環境分析、內部資源整合和動態能力的角度，本文提供了一個全面的框架來理解企業在多變的競爭環境中的行為和策略。
本文的研究對象是以電腦視覺技術為核心技術，提供AI解決方案的個案B公司。通過深入訪談和分析該公司所處的產業環境，本文將探討該公司的持續性競爭優勢，並分析其競爭優勢的原因以及如何維持競爭優勢。盤點B公司競爭優勢的來源，主要包括資源、能力和動態能力。並且深入探討其持續性競爭優勢來源的屬性，發現資源符合「價值性」、能力符合「獨特性」、動態能力具備「動態性」。因此，本文認為企業的持續性競爭優勢需要透過產業環境分析，了解其所處產業的競爭狀況和生命週期，並根據其資源、能力和動態能力制定相應的目標和策略，逐步建立持續性的競爭優勢。
The key success factors for sustaining competitive advantage in businesses are among the questions many operators contemplate in order to achieve successful performance after running a company. We understand that the development of many businesses follows a similar pattern to that of an industry life cycle, with ups and downs. Furthermore, the objectives pursued by businesses extend beyond profitability and performance; they also aspire to secure a position in the market and achieve long-term sustainability. However, the reality is filled with numerous variables and risks that challenge enterprises. Internally, businesses need to integrate conflicts among departments, while externally, they must confront threats from competitors and cope with environmental impacts, requiring swift and optimal responses. As a result, the survival of businesses seems to be increasingly difficult.
This article explores the mechanisms behind the formation and maintenance of sustainable competitive advantage in businesses. Traditional competition theories have primarily focused on two dimensions: the external environment and internal resources of a company. However, this article introduces the perspective of dynamic capabilities, which emphasizes a company`s abilities and adaptive strategies in a constantly changing environment. By considering the perspectives of external environmental analysis, internal resource integration, and dynamic capabilities, this article provides a comprehensive framework for understanding the behavior and strategies of businesses in dynamic competitive environments.
The research in this article focuses on Company B, a case study that provides AI solutions with computer vision technology as its core. Through in-depth interviews and analysis of the industry environment in which the company operates, this article examines the sustainable competitive advantage of Company B, analyzes the factors contributing to its competitive advantage, and explores how to maintain it. The sources of Company B`s competitive advantage are primarily derived from its resources, capabilities, and dynamic capabilities. Furthermore, the attributes of its sustainable competitive advantage are identified, with resources demonstrating "value," capabilities embodying "uniqueness," and dynamic capabilities exhibiting "adaptability." Therefore, this article asserts that the sustainable competitive advantage of businesses necessitates industry environmental analysis, understanding the competitive landscape and life cycle of the industry, and formulating corresponding goals and strategies based on their resources, capabilities, and dynamic capabilities to gradually establish a sustainable competitive advantage. |
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
110364104 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110364104 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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