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    政大典藏 > College of Commerce > MBA Program > Theses >  Item 140.119/146431


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/146431


    Title: Walmart員工培訓體系之研究
    A Study on Walmart`s Employee Training Programs
    Authors: 林泇妘
    Lin, Jia-Yun
    Contributors: 謝凱宇
    Hsieh, Kai-Yu
    林泇妘
    Lin, Jia-Yun
    Keywords: 零售產業
    員工培訓
    評估方案
    Retail industry
    Employee training
    Evaluation schemes
    Date: 2023
    Issue Date: 2023-08-02 13:31:59 (UTC+8)
    Abstract: 一家公司要想蓬勃發展，為員工提供適當的培訓和支持至關重要。沃爾瑪是美國的一家零售公司，以其創新的商業實踐而聞名，本研究考察了沃爾瑪如何利用數位科技和傳統方法來培訓員工以及相關體系方案。
    具體而言，本研究首先從激勵理論的角度分析了沃爾瑪的業務結構和面臨的挑戰，以及利用柯氏四層次的評估模型來提高員工的績效，該模型量測他們的反應、學習、行為和結果。本研究因此提出了評估員工培訓的新方法，以改善企業文化，促進職業發展。
    然而，這項研究強調了沃爾瑪的一線員工和管理者在培訓期間面臨的困難，因為公司對員工工作要求很高，同時存在資源支持和管理系統方面的不足，這會導致與員工培訓的任務指令發生衝突。因此本研究提出，沃爾瑪可以通過採用科技和現實世界場景，組建跨職能培訓團隊，並利用強調內省、保留、準確性和期望結果的評估方法來加強培訓。
    最後，本研究考察了沃爾瑪如何激勵員工接受公司的價值觀，協同發展他們的職業生涯，以保持其在零售業的領先地位。其他零售公司可能會從此次研究中受益，並用於自身企業的員工培訓計畫。
    For a company to thrive, it is crucial to provide proper training and support to its employees. This study examines how Walmart utilizes digital technology and traditional methods to train its staff. Walmart, a retail company in the United States, is renowned for its innovative business practices.
    Specifically, this study first analyzes Walmart`s business structure and challenges from a motivation theory perspective. It recommends utilizing Kirkpatrick`s evaluation model to enhance employee performance. This model measures their reactions, learning, behavior, and results. The study proposes novel ways to assess employee training to improve corporate culture and foster career growth.
    This study then highlights the difficulties that Walmart`s frontline employees and supervisors face during training due to demanding work and inadequate support and management systems. This leads to conflicting task instructions. The study proposes that Walmart can enhance training by employing technology and real-world scenarios, forming a cross-functional training team, and utilizing evaluation methods that emphasize introspection, retention, accuracy, and desired outcomes.
    Finally, this study examines how Walmart motivates its employees to embrace the company`s values and develop their careers to maintain its position as a leading player in the retail industry. Other retail companies may benefit from these findings for their own employee training programs.
    Reference: 中文文獻
    1. 黃素娥（2006）。人力資源管理措施對組織績效之影響－以人力資源效能為中介變項。桃園，國立中央大學人力資源管理研究所碩士論文
    2. 陳盈勻（2007）。沃爾瑪拓展海外市場成功與失敗分析。新竹，國立交通大學科技管理研究所碩士論文
    3. 莊竣皓（2019）。動態競爭之研究 : 以Walmart和Amazon為例。台北，國立政治大學科技管理與智慧財產研究所碩士論文
    4. 查爾斯·漢迪（2012）。非理性的時代 The Age of Unreason。浙江省，浙江人民出版社
    5. 伍娜、張舫（2018）。人力資源管理：理論、方法與實務。台北市，崧燁文化。
    6. 彼得·聖吉（2019）。第五項修練（全新修訂版）：學習型組織的藝術與實務。台北市，天下文化。
    7. 黃秀媛（2004）。沃爾瑪王朝 (The Wal-Mart Decade)。台北市，天下遠見。
    8. 張保隆、伍忠賢（2006）。零售業個案分析（二版）。台北市，全華圖書。
    9. 趙凡禹（2004）。百貨零售巨頭Wal-Mart的經營成功奧秘。台北市，海洋文化。
    10. 麥可·伯格道（2005）Wal-Mart經營的七大定律。台北市，梅霖文化事業有限公司。
    11. Robert. Yin（2001）。個案研究法。台北市，弘智文化。
    12. Practizer（2014）。沃爾瑪所體現的美國國際人力資源管理模式。https://kknews.cc/zh-tw/other/nmk59o2.html
    13.林克威（2021）。成功全靠佈局！從沃爾瑪案例學電商成功之道！https://www.bnext.com.tw/article/64648/walmart-success-of-eco
    14.騰訊網（2020）。商業解讀|沃爾瑪的人力資源戰略。
    https://ppfocus.com/0/ed242fb2a.html
    15. myMKC.com（2023）。淺談全球最大的零售商沃爾瑪的成功之道。
    https://mymkc.com/article/content/24894
    16. 潘俐婷（2014）沃爾瑪(Walmart) 更快更有價值的魔法。
    http://www.dgnet.com.tw/articleview.php?article_id=24201&issue_id=4790

    外文文獻
    1. Locke E A, Latham G P. Work Motivation And Satisfaction: Light At The End Of The Tunnel[J]. Psychology Science, 1990(1) : 240-246.
    2. Knowles M S . The Adult Learner A Neglected Species[J]. Educational Researcher, 1979, 8(3):12-16.
    3. Amiri H . Building information modeling for construction applications : formwork installation and quantity takeoff[D]. 1961.
    4. Toplis J,Wendy W. Fountain Training Evaluation-Reflection on the First Steps[J]. Professional News, 2000, 3:354-367.
    5. Emily Greenman. Asian American-White Differences in the Effect of Motherhood on Career Outcomes [J]. WorkandOccupations2011,38:37.originally published online 16 December2010,38(1):37–67.
    6. Mandy R. Woulfe. Corporate Training Pulse Check [J]. T+D, September 2010,62-65.
    7. Consequences for the work environment[J]. Economic and Industrial Democracy, 2010,31(3):285-305.
    8. Roger Levin Evaluating your office staff[J] The Journal of the American Dental Association, 2004, 135(11)
    9. van Assen Marcel F. Training, employee involvement and continuous improvement – the moderating effect of a common improvement method[J] Production Planning & Control , 2021, 32(2)
    10. Ian Chaston Managing for Total Training Quality[J] Journal of European Industrial Training, 1993, 17(5)
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    110363026
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110363026
    Data Type: thesis
    Appears in Collections:[MBA Program] Theses

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