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    Title: 連鎖藥局行銷策略之研究: 以G個案連鎖藥局為例
    Research on the marketing strategies of chain pharmacies: Take G case chain pharmacy as an example
    Authors: 謝志明
    Hsieh, Chih-Ming
    Contributors: 詹文男
    Tsan, Wen-Nan
    謝志明
    Hsieh, Chih-Ming
    Keywords: OMO線上線下互動式整合
    連鎖藥局
    全通路
    新零售
    行銷策略
    7Ps行銷組合理論
    OMO online merge and offline interactive integration
    Chain pharmacy
    Omni-channel
    New retail
    Marketing strategy
    7Ps marketing mix theory.
    Date: 2023
    Issue Date: 2023-08-02 13:16:28 (UTC+8)
    Reference: 一、中文文獻
    1.山本武道(2021),日本藥妝店挑戰處方配藥與在家醫療,中國藥局,(09):72-75。
    2.王小兵、劉洋、張蕊(2019),市場行銷理論與實務,第二版,北京:清華大學出版社:238-243。
    3.王娜(2021),新零售消費模式驅動傳統零售轉型升級機制研究,商業經濟研究,(15):18-21。
    4.王璿、方堃、韓璞聰、高溪(2019),醫藥連鎖企業網路行銷探究:以漱玉平民大藥局OMO“優藥送”業務為例,現代商業,(05):39-40。
    5.伍雪芳(2017),差異化行銷+互聯網:互聯網時代下連鎖藥局的發展,中國處方藥,15(07):28-29。
    6.房曉雪(2019),上海S家裝公司服務行銷策略改善研究,上海:上海外國語大學。
    7.查曉宇、張旭梅、但斌、李夢麗、官子力(2022),全通路模式下製造商與連鎖商的OMO合作策略研究[J/OL],管理工程學報:1-10[03-09].DOI:10.13587/j.jieem..03.019.
    8. 祝燕萍(2022),資料支援下的盒馬鮮生新連鎖模式研究,現代商業, (02):12-14.DOI:10.14097/j. cnki.5392/02.004。
    9.張夢倩、王豔翬、錢珍光(2019),醫藥分開背景下國內醫藥新連鎖的困境及出路,醫學爭鳴,10(06);73-76。
    10.張夢倩、王豔翬、錢珍光(2019),醫藥分開背景下國內醫藥新連鎖的困境及出路,醫學爭鳴,10(06):73-76.DOI:10.13276/j.issn.1674-8913,06.020。
    11.黃雲湖、陳若、張曉鵬、包莉麗(2022),後疫情背景下新連鎖發展面臨的困境與對策,現代商貿工業,43(04):39-41.DOI:10.19311/j. cnki.1672-3198.2022.04.015。
    12.喻小勇(2019),美國社會藥局“互聯網 + ”發展概況及其對國內的啟示,中國衛生事業管理,36(09);676-678。
    13.楊求政、劉佳麗、呂津、洪賀偉、洪容涓(2021),國內醫藥OMO商業模式的發展研究,商業經濟,(05):152-154。
    14.劉洋(2022),流通供應鏈視角下實體連鎖業轉型“新連鎖”路徑研究,中國商論,(04):1-3.DOI:10.19699/j.issn2096-0298.2022.04.001。
    15.劉雋雋、牛童、王慧青(2020),醫改背景下醫藥連鎖企業商業模式升級研究,現代商業,(24):29-30。
    16.劉錦(2022),全通路連鎖背景下實體店面要素對品牌忠誠度的影響,商業經濟研究,(03):87-90。
    17.趙歡、李扉屏、劉彩璐(2020),健康老齡化背景下的藥局藥學服務策略研究,石家莊職業技術學院學報,32(04):63-65。
    18.嚴立浩(2011),新醫改背景下連鎖藥局行銷策略研究:以海王星辰連鎖藥局為例,中國商論,(04):63-67。
    孟高飛(2019),論連鎖藥房行銷策劃案設計,河北企業(03):118-119.
    19.羅丹鳳、楊軍、袁玲、周永昌(2019),微信行銷在連鎖藥局中的應用探索,現代行銷(下旬刊),(11):170-171。

    二、英文文獻
    1.Cotarelo Mitxel, Fayos Teresa, Calderón Haydeé, Mollá Alejandro. (2021),Omni-Channel Intensity and Shopping Value as Key Drivers of Customer Satisfaction and Loyalty. Sustainability, 13(11).
    2.Do Vale Guillaume, Collin-Lachaud Isabelle, Lecocq Xavier. (2021),Micro-level practices of bricolage during business model innovation process: The case of digital transformation towards omni-channel retailing. Scandinavian Journal of Management,37(2).
    3.Momen Sara, Torabi S. Ali. (2021),Omni-channel retailing: A data-driven distributionally robust approach for integrated fulfillment services under competition with traditional and online retailers. Computers & Industrial Engineering, 157.
    4.Siyu Wei. (2021),Analysis of Marketing Innovation Under the New Retail Mode-Taking “Luckin coffee” as an Example. E3S Web of Conferences, ,235.
    5.Shuting Wang.(2020). Study on Development Strategy of the Traditional retail Industry Transitioning to New Retail Model.International Conference on Economic
    Development and Education Innovation.
    6.Song Guang, Song Shaohua. (2021),Fostering supply chain integration in omni-channel retailing through human resource factors: empirical study in China’ s market.
    International Journal of Logistics Research and Applications, 24(1).
    7.Ya-Jun Cai, Chris K. Y. Lo. (2020),Omni-channel management in the new retailing era: A systematic review and future research agenda. International Journal of Production Economics,,229.
    8.Zhu Lei, Deng Xianghong, Wang Zhuang, Tian Yaxin.(2021), Analysis on China’ s Traditional Retail Model: Disadvantages and Optimization Strategies of Traditional Retail Model Based on the New Retail Model.6th International Conference on Economics, Management, Law and Education (EMLE 2020).

    三、網路文獻
    1.王郁倫(2023),佳世達連鎖藥局7店練兵兩年 全台版圖衝97店躍一軍,經濟日報,04/22,https://money.udn.com/money/story/5710/7114905。
    2.吳凱中(2023),佳世達砸18億 入股「丁丁藥局」諾貝兒寶貝,經濟日報,04-24 ,https://money.udn.com/money/story/5612/7115695。
    3.財訊快報(2023),大樹飆漲引爆藥局投資熱,諾貝兒私募多方人馬展興趣,https://tw.stock.yahoo.com/news/
    4.張語涵(2023),綜合報導通路為王!佳世達入股「丁丁」衝全台版圖:台灣的藥局不斷寫傳奇,Newtalk新聞,https://money.udn.com/money/story/5612/7115695。
    5.張家麒(2023),大樹(6469)股價進逼400元…下一間藥局是誰?專家:佑全大漲表態,聯合新聞網,04-25,https://udn.com/news/story/7251/7121049。
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    106932165
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106932165
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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