政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/145083

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/145083

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/145083

Title:	奢華產業有道德？可永續嗎？ Is the luxury industry sustainable and ethical?
Authors:	雷安琪 Grimault, Angélique
Contributors:	林月雲 Lin, Yeh-Yun 雷安琪 Angélique Grimault
Keywords:	商業消費者道德奢侈品永續 Business Consumer Ethics Luxury Sustainability
Date:	2023
Issue Date:	2023-06-02 11:45:51 (UTC+8)
Abstract:	From the ancient to the present times, the field of luxury evolved as well as its definition and perception in the eyes of its consumers. Luxury goods differentiate by their scarcity, expensiveness, preciousness, and quality. Those goods provide a feeling of superiority, and a desire created by their inaccessibility. There is room for wondering if the luxury industry could be sustainable and ethical all while providing such goods. This study interviewed four employees, working in the luxury sector. They shared some difficulties their companies encountered regarding sustainable and ethical commitments. Indeed, those topics are not a priority for their customers, although they noticed a real improvement from luxury brands in their pro-environment communication and actions conducted. Luxury industry, unlike other industries, is not affected by the economic crisis and is one of the top industries in terms of profit. One may confront profit and ethics when they are not necessarily apart from each other. The study revealed that business requires trust and integrity, which are ethical values. Maximizing profit also fuels economic growth, which promotes prosperity and can lift people out of poverty. It is therefore necessary to accept that no business can be purely ethical, but it can still participate in actions with positive impacts. At the end of the day, the limits one may set for ethics are a matter of personal view.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933052
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111933052
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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