政大機構典藏-National Chengchi University Institutional Repository(NCCUR):
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 114105/145137 (79%)
Visitors : 52173273      Online Users : 295
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    Siblings
    NSC Projects [113/113]
    Theses [232/240]
    Books & Chapters in Books [77/79]
    Exhibition and Performance [9/9]
    Proceedings [61/377]
    Research Reports [4/5]
    Past Exams [32/32]

    Collection Statistics

    Item counts issued in 3 years:6(1.14%)
    Items With Fulltext:471(89.37%)

    Download counts of the item
    Download times greater than 0:471(100.00%)
    Download times greater than 100:471(100.00%)
    Total Bitstream Download Counts:559491(25.46%)

    Last Update: 2025-01-19 11:24


    Top Upload

    Loading...

    Top Download

    Loading...

    RSS Feed RSS Feed

    Jump to: [Chinese Items]   [0-9]   [ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ]
    or enter the first few letters:   

    Showing items 201-225 of 527. (22 Page(s) Totally)
    << < 4 5 6 7 8 9 10 11 12 13 > >>
    View [10|25|50] records per page

    DateTitleAuthors
    2006 The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective Chang, Chingching; 張卿卿
    2017-05 The influence of media multitasking on the impulse to buy: A moderated mediation model Chang, Yuhmiin; 張郁敏
    2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan 孫秀蕙; 劉端裕; 郭書祺
    2002-01 The Internet audience: Web use as mass behavior 林淑芳; Webster, James G.; Lin, Shu-Fang
    2007-01 The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election 張卿卿
    2012 The interplay of culture and situational cues in brand evaluations 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
    2004 The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation 張卿卿; Chang, Chingching
    2005 The moderating influence of ad framing for ad-self-congruency effects 張卿卿
    2012-09 The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships 林淑芳; Zhang, Shuangyue; Merolla, Andy J.; Sun, Shaojing; Lin, Shu‐Fang
    2000-07 The personal influence model and gao guanxi in Taiwan Chinese public relations 黃懿慧
    2007-10 The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives Chang, Chingching; Lo, Ven-Hwei; 張卿卿; 羅文輝
    2009-06 The Quality of Life in Taiwan Yao, Grace; Cheng, Yen-Pi; Cheng, Chiao-Pi; 鄭喬比
    2007 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 張卿卿
    2007-03 The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies Chang, Chingching; 張卿卿
    2012-12 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching; 張卿卿
    2015-03 The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample 林日璇; Lin, Jih-Hsuan
    2004 The Role of Clients in the Public Relations Campaigns Course 鄭怡卉; Benigni, Vince; Cheng, I-Huei
    2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women 鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
    2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    2023-11 Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    2013 Using active video games for physical activity promotion: A systematic review of the current state of research. 林日璇; Peng, Wei*; Crouse, Julia; Lin, Jih-Hsuan

    Showing items 201-225 of 527. (22 Page(s) Totally)
    << < 4 5 6 7 8 9 10 11 12 13 > >>
    View [10|25|50] records per page

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback