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    显示项目91-100 / 527. (共53页)
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    日期题名作者
    2007-10 Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media. 林淑芳; Dimmick, J.; Ramirez, Jr., A.; Wang, T.; Lin, S.-F.; Lin, Shu-Fang
    2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching; 張卿卿
    1999 From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes 黃懿慧
    2010-11 Gender differences and the effect of contextual features on game enjoyment and responses. 林淑芳; Lin, Shu-Fang
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿

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